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Get more YouTube automation emails opened – add video titles in subject lines

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Send automated emails once you publish new YouTube movies. Get more opened with video titles in the subject line.

More and more YouTubers are utilizing YouTube automation to let their viewers find out about new movies by way of email. And the YouTubers sending these emails are getting more channel views.

If you haven’t arrange automated emails in your YouTube channel, right here’s a video explaining how:

We’ve obtained superb information for YouTubers: You can now embody video titles in the subject line of those emails. Just add {{feed.entry.title}} in the subject line wherever you need the video title to seem.

Check out the distinction between these two emails in the inbox. The first one has a generic subject line simply mentioning there’s a brand new video. The second consists of the video title, which is approach more engaging!

2 emails in an inbox. The first has subject line "New Video from Marcus House." The second has subject line "New Video: SpaceX Starship Flight Plan Update by NASA."

Here’s what it appears to be like like once you open every email:

Email in the inbox with subject line "New Video from Marcus House"
Email in the inbox with subject line "New Video: SpaceX Starship Flight Plan Update by NASA"

Which email would you open?

  1. One that tells you there’s a brand new video
  2. One that tells you there’s a brand new video about NASA flight plan updates

The second, proper? Your subscribers will too.

These subject lines are dynamic — which implies they replace in response to the video you’re sending. 

Dynamic subject lines give your viewers a greater expertise, assist you to get higher open charges, and may even enhance your deliverability. And more opens and higher deliverability can result in larger views in your video.

Why add video titles to your YouTube automated emails?

If you wish to develop your YouTube channel, there are two truths you want to know:

  1. Email advertising is essential in rising your video views and viewers engagement
  2. Exciting and click on-worthy subject lines drive up your email open charges (ensuing in more clicks and views)

Since you already did all of the work to create an thrilling title in your video, you’ll be able to reuse it in your subject line.

In this publish, we’ll present you the way!

How to add YouTube video titles to your subject lines for automated new video notifications

Ready to add dynamic YouTube titles to your subject lines? Here’s how:

1. Log into your AWeber account and click on on “Automation” -> “Campaigns” -> your YouTube automation marketing campaign.

Click on "Campaigns" then "YouTube Automation," in the AWeber dashboard.

2. Click on the message contained in the “Check Feed” part.

Message inside Check Feed section is circled in red.

3. Click to replace the subject line. Add:

(You solely must add this as soon as. The subject line will replace every time.)

Subject line field that says "New video: {{feed.entry.title}}"

For this to work, you have to to incorporate not less than one YouTube channel in your email. To try this, drag and drop the Feed aspect into the physique of your email, and add your YouTube channel ID:

4. Send your self a take a look at message to ensure the subject line appears to be like the way in which you need.

Save and exit then activate your marketing campaign (if it’s not already energetic). That’s it! 

Now, when your subsequent YouTube email goes out, it’ll embody your video title in the subject line.

Frequently requested questions on including video titles to your subject lines

Which title reveals if I embody a number of YouTube channels in my email?

You can embody as many YouTube channels as you need in your email. If you embody {{feed.entry.title}} in your subject line, it is going to present the latest video of the primary YouTube channel.

Can I embody my weblog and podcast in the email?

Yes! You can add your current weblog posts and podcasts to your email notifications. If you embody {{feed.entry.title}} in your subject line, it is going to present the latest merchandise of the primary feed. So in case your YouTube channel is on the high of your email, the subject line will embody the title of the episode that you simply simply printed.

What occurs if my YouTube video title is longer than the subject line?

Depending on the gadget and email device your subscribers use, your subject line will likely be too lengthy after 45 – 70 characters. Most occasions, your YouTube video title will likely be longer than that. When that occurs, your subject line will reduce off on the level it’s too lengthy with an ellipses on the finish (…). 

Don’t fear an excessive amount of about it. The starting of your title ought to nonetheless be engaging sufficient to seize consideration and get that open.

What ought to I think about when creating YouTube video titles?

If you’re already writing optimized titles for YouTube, they need to work nice for these emails. Make certain you set crucial and thrilling phrases initially of your titles (as the tip would possibly get reduce off in inboxes). 

Don’t shorten your titles only for the sake of those emails. 

Can I ship weekly or month-to-month digests, as a substitute of speedy notifications?

Yes, you are able to do all three and more. When you’re in your YouTube automation, click on on the part that appears like this (your examine feed set off):

The check feed trigger inside AWeber automation campaigns.

You’ll see some choices in the sidebar after you plug in your YouTube channel. One of them is named Frequency.

Frequency inside Check Feed trigger, set to Hourly.

“Hourly” means your email will exit lower than an hour after you publish every YouTube video. 

For a digest, set it to “Daily,” “Weekly,” or “Monthly.” You can then set a schedule and even have it despatched in your subscribers’ native time zone.

Choose daily, weekly, or monthly digests in AWeber.

What if I wish to embody only a playlist as a substitute of my whole channel?

If you don’t essentially wish to ship EVERY new video you publish on YouTube in your emails, you’ll be able to ship from only a playlist as a substitute. It simply takes a number of further steps.

Wherever you add your YouTube channel hyperlink, you’ll must add your YouTube playlist feed as a substitute. Here’s the way you get that feed:

To discover your playlist ID, head to your channel, click on on Playlists, then select the playlist you need. In the browser, you’ll be on the URL:

Here’s what the AWeber New Videos playlist string appears to be like like:

YouTube URL showing your playlist ID.

Take the final string of numbers and letters and add it to the above URL. Again, right here’s what the AWeber New Videos playlist feed appears to be like like:

Add it wherever you’ll put your YouTube channel URL in AWeber.

Got any questions? Please be happy to contact our support team.

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