By Kelsey Johnson January 5, 2023
Catch up on our 12 months filled with newly launched options and performance, constructed for you.
We had an infinite 12 months of releasing options and performance in the AWeber platform in 2022 — each one devoted to creating your life simpler.
Learn about all of the updates we’ve added all through the platform that make content material creation sooner (or automated), make automation higher and extra personalised, and make navigating and managing your account simpler and extra intuitive.
What’s new in 2022
Write and design your emails sooner
The expertise of modifying messages has modified a lot from what it was at first of 2022. Crafting your emails is extra intuitive and streamlined, and you’ll even write a complete message with out utilizing the mouse (solely the keyboard).
Paste and robotically increase hyperlinks
Add a hyperlink to your messages and it’ll robotically increase to point out the web page’s picture, description, and title — type of like a social media preview card. This easy enchancment can prevent hours importing photographs and copy-and-pasting from articles, movies, and product pages.
Add photographs your manner
It’s the easy issues that make creating an email sooner and simpler. Add header or in-line photographs to your messages through drag-and-drop out of your desktop, copy-and-paste from a doc, or add photographs out of your gallery or Canva proper into a textual content ingredient. You can customise the look of your emails simply.
Drag-and-drop components into paragraphs
Have a last-minute addition to make? You can drop movies, buttons, social hyperlinks, and different components straight between your textual content (no new textual content ingredient or row needed).
Never go away your keyboard, use Markdown as an alternative
Like shortcuts? You can type your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported in the message editor.
Message choices are out of your manner till you want them
Sometimes you simply need to kind your entire message out earlier than making changes. Well, now you’ll be able to, with out distraction, with our new editor menu. It pops up with the press of a button and is hidden all different instances.
Promote new weblog posts, movies, and merchandise robotically
Almost each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and whenever you’re carried out promotion can appear overwhelming. This 12 months, we made it a entire lot simpler to get extra worth out of your content material with none additional work.
Automatically add your latest content material to your emails
The feed ingredient lets you drop an Etsy retailer, YouTube channel, or RSS feed into your email. Every broadcast or marketing campaign can embrace your latest factor.
Notification emails that exit whenever you hit “publish”
Your campaigns can now be triggered to ship everytime you publish a new YouTube video. Or a new Etsy product. Or a new podcast or weblog submit. Set up your campaigns in order that they’ll email your viewers everytime you add one thing new.
Use RSS components in your email campaigns
Increase RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you’ll be able to embrace different components out of your RSS feed straight in your marketing campaign emails. And design them nevertheless you want.
Navigating round any instrument, particularly one with plenty of performance, can appear overwhelming. But we made it simple with expanded choices to search out the web page you want in an instantaneous.
Quick actions menu
At the highest of the sidebar you now have the “Quick Menu” — accessible with a click on or ⌘ + Ok. On it, you’ll be able to click on to navigate to your messages, studies, integrations, and so forth. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and so forth. all through your account.
Search, filter, and preview your content material
Your campaigns, touchdown pages, tags, imports, and different index pages obtained an overhaul this 12 months. They’re now searchable and provide on-click previews. Plus, filter your campaigns by standing (draft, energetic, and so forth.) so that you solely see those you want.
Sales insights to drive much more gross sales
You now have extra perception into what (and the way a lot) your subscribers are shopping for. This may help you higher perceive what’s working in your emails so you’ll be able to double all the way down to make much more gross sales.
PayPal, Etsy, Shopify, or Stripe gross sales reporting
See how a lot cash your subscribers have paid you, all on one report. No have to navigate to a bunch of various instruments or calculate the gross sales totals your self.
One-click for detailed insights
Click on a subscriber in your gross sales report back to see what they purchased. Analyzing the merchandise they buy may help you be taught what your viewers likes essentially the most and the way efficient email is for what you are promoting.
Page templates for 100+ industries
Need an email sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer house owners.
Check out our ever-growing landing page template gallery to search out the proper web page for your wants — and one which’s professionally designed and 90% of the best way carried out for you.
Increase to 12 social comply with buttons
Among the same old suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you’ll be able to add to your emails or touchdown pages.
This is sweet timing, as 2023 is projected to be the 12 months many creators and companies search to drive social followers to email and different instruments with higher management over viewers communications.
Time-based personalization
People use AWeber all world wide — and plenty of have an viewers world wide, too. So a welcome marketing campaign set to ship at 8 am is likely to be 11 pm for a reader in one other time zone.
Now, you’ll be able to ship campaigns in the subscriber’s time zone — so each subscriber receives the email at 8 am. Better time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.
Google Analytics G4A
AWeber touchdown pages now assist the G4A model of Google Analytics. If you’re utilizing Google Analytics, it’s probably already on G4A. Simply plug your GA code into your touchdown web page monitoring discipline and it’ll “just work.”
Anyone who’s preparing for Google to retire Universal Analytics in 2023 can breathe simple realizing they will nonetheless use any current or new AWeber touchdown pages.
Developer Webhook Setup
In 2022 we gave builders the power to arrange and handle webhooks straight by means of their Developer account. This hurries up the time for builders constructing on AWeber.
Try one thing new!
Take this month to attempt a new characteristic in AWeber. Whether it’s studying a keyboard shortcut or organising an automation, the data may assist you save time and get extra out of your email advertising and marketing. Let us know what you’d prefer to attempt in the feedback.