What makes an excellent email, nice? email could get subscribers to click on. But a nice email creates a memorable subscriber expertise—even after they shut out of their inbox.
In September, we put out a name in your most prize-worthy campaigns as a part of Litmus’ Email Excellence Awards—and there was no scarcity of nice emails. After two rounds of voting for the Litmus Choice classes, and inside and exterior judging rounds for the remaining classes, the winners have been chosen.
So what makes a profitable email? Read on to study what we regarded for and why.
Best Email Design classes
Designing emails takes unimaginable expertise. With the hundreds of how an email can render, accessibility necessities, and altering tendencies, an email designer has to faucet into an unlimited talent set for fulfillment within the inbox.
The Best Email Design winners (Lev for B2C and Ally Financial for B2B) have been chosen after two rounds of voting. The first spherical was made up of a panel of Litmus judges; the second spherical sought votes from the Litmus email neighborhood.
Lev and Ally Financial hit all their marks with designs demonstrating innovation and an incredible subscriber expertise. But what particularly about these designs assist them transfer into the ultimate, profitable spherical?
What makes an excellent email design, nice?
At Litmus, we think about the next to be core elements of nice email design:
The winners delivered on each one among these components, making them the selection email designs amongst our judges and the neighborhood.
Most Innovative Personalization classes
There’s no denying the facility of personalization. According to Campaign Monitor, it’s confirmed to “drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualized content.”
Since email personalization is now a high precedence for entrepreneurs, we launched this new award class to spotlight campaigns that took a contemporary and authentic strategy to personalization and displayed an incredible understanding of the client.
What does award-winning progressive personalization require?
Zendesk and HH Global (for shopper Purina) took house the prize for Most Innovative Personalization. The degree of thought and element that went into every marketing campaign was actually applause-worthy. But what made Zendesk and HH Global stand out from the group? Here’s what we regarded for:
- How personalization or dynamic content material was used
- Which components have been customized—and why
- How personalization was used to attach with subscribers on a singular degree
- How personalization helped obtain their objectives
Best Onboarding Email Series class
First impressions matter—and are highly effective. Compared to a regular email marketing campaign, onboarding (or welcome) emails get 4 occasions the open fee and 5 occasions the click-through fee (CTR) in response to WordStream—illustrating simply how beneficial subscribers discover these packages.
Your onboarding (or welcome) emails set the tone for what subscribers can anticipate from your corporation. They are a vital a part of the welcoming committee as your prospects ramp up together with your services or products. These contact factors outline the subsequent steps of the journey: they guarantee short-term satisfaction as prospects onboard, and long-term success and loyalty as they turn out to be part of your neighborhood.
What makes an incredible onboarding sequence?
This award went to the most effective onboarding sequence that made an incredible first impression and helped prospects discover worth—quick. We regarded for an onboarding sequence that:
- Clearly emphasised how prospects can get began and discover worth quick
- Included clear CTAs and actionable subsequent steps for purchasers
- Highlighted the worth proposition and total good thing about their model/enterprise
- Shared appreciation for brand new prospects
- Implemented common testing, studying, and iterating
NCSOFT‘s onboarding series did just that. Over a series of five emails, NCSOFT (video game publisher and developer) guided players on what to do at different player level trigger points. This series resulted in increased logins by 46% and incremental sales by 48% in the first half of the year.
Best Data-Informed Email Transformation category
As of August 2022, 12.1 billion emails were opened in 2022, with an average of 1.5 billion emails opened each month. With such a large volume of emails being opened, how can email marketers make more informed designs, ensure the best send times, and deliver personalization that breaks through the noise? It all boils down to data—and how you use it.
Data empowers email marketers to deliver a more sophisticated, personalized experience. By leaning on metrics to measure what worked (and didn’t), you’ll be able to frequently refine your technique to enhance your email program’s efficiency.
This class acknowledged emails that reworked over time to drive higher outcomes by making use of testing, information, and learnings. We regarded for email advertising campaigns that dove into the main points, refined their strategy, and executed an email transformation with measurable success.
The profitable email got here from InVision. What about this email labored—and made it a profitable email? We checked out a number of issues:
- Metrics measured to enhance your email efficiency—and the way they have been decided
- The data-informed iterations revamped time
- Results from iterations
- Learnings from the marketing campaign to hold ahead
Congratulations to our winners!
There have been so many nice submissions (100+!) that got here in, making it arduous to slender down from spherical to spherical. We have been blown away and thank everybody who participated—together with the voters on Litmus Weekly who helped us decide the winners of the Best Email Design classes.
We sit up for seeing what emails you submit subsequent 12 months.