If you’ve been round our content material lately, you might need seen a theme of Dreamers, Builders and Makers. These are the folks behind at the moment’s buyer experiences. The ones developing with massive concepts, fixing issues and considering creatively and strategically to ensure each buyer has an expertise price remembering.
As a part of our effort to focus on these professionals, we kicked off a brand new interview sequence, “Dream It, Build It, Make It.” In this sequence, I dive deep with visitors from a wide range of industries to study extra about how they’re working to create long-lasting connections with their audiences. We’re all on this collectively, so what higher approach to collaborate than sharing concepts?
For at the moment’s episode we took a digital journey over to the UK, the place I sat down with Mick Rigby, CEO and Founder of Yodel Mobile, specialists in app growth and marketing. Having been round since 2006, Yodel Mobile has seen the explosion of app creation and utilization from its early levels so I needed to hear Mick’s ideas about app development post-pandemic, the expedited digital transformation, app knowledge structure, and any misconceptions that wanted to be debunked.
Meet Mick From Yodel Mobile
App utilization was already on the rise earlier than the pandemic. With everybody at house, utilizing their telephones extra and extra, app utilization grew to new heights. In our chat, Mick dives into the alternative ways manufacturers can strategy app development—such because the age-old query of acquisition vs. retention—and what pitfalls to keep away from.
If you’re wanting so as to add an app to your arsenal or audit an current app’s efficiency, this episode is a must-watch. Mick’s expertise within the area shines by with nice recommendation on the way to construct guardrails to maintain your app funding environment friendly and profitable.
Give it a watch or pay attention proper right here.
Subscribe and Stay Tuned
Be positive to subscribe to our YouTube channel so that you will be up to date each time a brand new episode is reside! You may comply with alongside on Iterable’s social channels in case you miss any episodes.