By Sean Tinney January 24, 2023
Make your subscribers really feel further liked this Valentine’s Day. Get distinctive advertising and marketing concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is correct across the nook. If you’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to begin.
Consumers need to spend throughout this vacation. Last yr, it was estimated that the average person spent over $175 on Valentine’s Day. People worldwide are in search of that particular Valentine’s Day reward and are possible looking out their inbox first. It’ll be stuffed with dozens of promotions and specials within the first weeks of February.
But don’t fear about your competitors. You can stand out within the inbox with these email concepts, suggestions, and examples. Use them for course and inspiration as you create a memorable Valentine’s email marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
Looking for concepts to your subsequent Valentine’s Day email? We’ve been busy gathering a few of our favourite emails despatched by widespread manufacturers over the previous few years. Take a glance and get some inspiration to your Valentine’s Day emails this yr.
1. Add Valentine’s Day components to your e-newsletter
Not each enterprise must ship a separate email for Valentine’s Day. Instead, you would add enjoyable seasonal colours or footage in your e-newsletter.
Check out how ActionRocket added some hearts and a splash of crimson and pink to their weekly e-newsletter. Just like that they’ve a Valentine’s Day impressed e-newsletter.
2. Link your product to the vacation
Think about how your present services or products might be became Valentine’s Day items or promotions.
For instance, Notorious Nooch turned a product they promote on a regular basis right into a Valentine’s Day reward — and spun up an eye catching email for it, too.
Company: Notorious Nooch
Fulton, who promote insoles for footwear, cleverly related the primary advantages of their insoles with a Valentine’s Day reward. Here’s how they pitched it: “Give someone you love the gift of support.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Adding some motion to your emails is an effective way to attract your reader in.
This is an older email from us, however nonetheless one in all my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that yr.
Want so as to add a Valentine GIF to your email? Check out all of our Valentine’s Day GIFs.
Tell a joke (or a couple of)
Valentine’s Day is taken severely by some, however there’s lots of humor surrounding the vacation too. Is your enterprise higher suited to a humorous Valentine’s Day email?
For instance, to attract prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the proper place to seek out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you undoubtedly can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your prospects that Valentine’s Day is correct across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, supply a fast last-minute resolution.
See how CleanMyMac did this with a (very lovely) countdown timer of their Valentine’s Day email.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and magnificence go hand in hand. So in case you had been occupied with upping your design sport, that is the vacation to begin.
Beautiful and eye-catching emails pop within the inbox (and result in extra gross sales and constructive model sentiment). Add some Valentine’s Day aptitude to your messages to face out and virtually shout “EXCLUSIVE OFFER.”
Here’s some tips about how to try this: Choose colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one beneath). Adding some motion to your emails is an effective way to attract your reader in.
28 Valentine’s Day topic traces that can assist you stand out within the inbox
Want to ensure your Valentine’s Day emails are opened and learn? Make certain your topic line is restricted and clearly conveys what the email is about. This approach, your subscribers know the email is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. If you’re a baker, showcase your candy treats as excellent items for family members. The key’s to tie your message to the vacation, so your subscribers understand it’s one thing particular.
Here are a couple of Valentine’s Day topic line concepts you need to use as inspiration:
General Valentine’s Day topic traces
- Be our Valentine
- Make this the perfect Valentine’s Day
- Show her how a lot you’re keen on her
- Cupid has a present for you
- Love doesn’t should price you a fortune
- Better than roses…
- Spread the love, reserve a desk right now
- 10 Tips to indicate them you care this Valentine’s Day
- Valentine’s Day News Flash
Valentine’s Day gross sales topic traces
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day reward to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers to your sweetheart
Fun, catchy Valentine’s Day topic traces
- Unleash the romance: Exclusive Valentine’s Day specials for our beloved prospects
- Sweep them off their toes: Delicious Valentine’s Day treats to shock the one you love
- Book now or ceaselessly maintain your peace: Limited Valentine’s Day reservations out there
- Love is within the air: Valentine’s Day items that’ll make their hearts flutter
- Last probability to make a long-lasting impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day reward concepts for each form of love
Valentine’s Day topic line examples from different corporations
- Better than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Need Chocolate? Pick Up A Sweet Treat For Your Valentine (Joe’s Bakery)
- A present that claims I really like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Better than goodies (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your email signature
Every vacation — and particularly Valentine’s Day — can be utilized as a possibility to get artistic together with your email signature. Switch up your advertising and marketing email signature, private email signature, or each this yr!
It’s easy: A few weeks previous to Valentine’s Day, replace your email signature to incorporate a holiday-related photograph. There are even some images already loaded in your AWeber account.
Here’s just some of the Valentine’s images you need to use:
Skip the design work with Valentine’s Day email templates
Not certain the place to begin to design your Valentine’s Day email? You can join on platforms equivalent to Stripo or Bee to get a whole lot of superbly designed templates. Or, select one of many Valentine’s Day email templates free in AWeber.
You can customise every Valentine’s Day template to suit your model and supply.
Here are 4 examples of templates you need to use without spending a dime in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (except they’re the last-minuters). But it is best to really begin sending your Valentine’s Day emails earlier than early February, if potential.
Why? Because, along with driving direct gross sales, your emails notify individuals about your merchandise and remind them your enterprise exists (sure, that is essential and obligatory). Then, after they’re prepared to purchase their liked one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks upfront. Has the three-week date already previous? Don’t fear about it! Just get your first email out as quickly as potential, and observe up with a couple of extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared right now
Email advertising and marketing is the perfect instrument you need to use to attach together with your prospects this Valentine’s Day. Your prospects are in search of reward concepts, recipes, eating places, and extra. Make certain you keep high of thoughts and present your prospects with what they’re in search of.
So take what you’ve realized right here, log into your email account, and get began.
We’d love to listen to what sort of Valentine’s Day emails you’ve determined to ship, too. Tell us about it within the feedback.