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Benefits, Types, and Best Practices

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Are you on the lookout for a cheap and handy strategy to collect information out of your viewers? Look no additional than email surveys! With their skill to achieve a broad vary of members, excessive response charges, and straightforward information evaluation, email surveys have change into a preferred alternative amongst researchers, entrepreneurs and companies.

In this text, we’ll discover the advantages and sorts of email surveys, methods for growing response charges and analyzing the outcomes, and assist you perceive how one can take advantage of out of this highly effective device to assemble information.

Table Of Contents

Advantages of email surveys

In right now’s quick-paced digital world, email surveys have grown in recognition as a way of knowledge assortment. They are interesting for organizations of all sizes as a result of they supply a number of benefits over standard survey methodologies. 

If you might be questioning should you ought to use email surveys, take into account the next advantages.

Cost efficient

One of the primary advantages of email surveys is the truth that they hardly value something. There are a wide range of free and low value options obtainable for creating your survey and sending it out to your viewers is totally free. 


The comfort that email surveys present to respondents is one other benefit. Instead of being required to be current at a given time or location to take part in a survey, respondents can full the questionnaire each time it’s handy for them. This typically leads to extra correct outcomes.


Comparing email surveys to different survey methodologies, they steadily have excessive response charges. This is partly due to how handy they’re and how many individuals they will attain. Email surveys enhance the chance of reaching a consultant pattern as a result of they could be distributed to numerous potential members in a brief period of time.

Easy to interpret

Data evaluation for email surveys is easy. It is feasible to assemble surveys in order that information is robotically gathered and saved in a database, making it easy to judge and interpret the outcomes. When in comparison with handbook information entry and evaluation, this will save lots of time and effort.

Difference between viewers and particular person surveys

So far we’ve used the phrase survey as a blanket time period for a way of amassing info out of your viewers. We can, nevertheless, differentiate between Audience Survey and Individual Survey based mostly on the intent of our analysis.

Audience surveys

Audience surveys are email surveys designed to study extra about your viewers’s wants and needs. By conducting viewers surveys, you possibly can acquire worthwhile insights into what your clients need and want, which can be utilized to enhance your merchandise and companies.

The information collected can be utilized to determine areas for enchancment, in addition to to develop new merchandise and companies that higher meet the wants of your audience. Audience surveys can embody questions like “What do you like in our products?” or “How do you think we could improve?”.

Individual surveys

Individual surveys are for studying extra about particular person customers. This sort of survey can be utilized to assemble details about person demographics, preferences, and different necessary metrics, creating a person profile of the respondent.

The information collected can be utilized to phase customers into completely different teams, and to focus on particular teams with customized presents and communication. Individual surveys can embody questions like “When is your birthday?”, “Where do you live?” or “What kind of resources are you interested in?”.

Sometimes, there’s overlap between these two classes. Asking your customers to charge their satisfaction with your online business helps you determine your particular person promoters and detractors, whereas additionally providing you with a normal outlook on your online business.

Email survey examples

In the next, we’re going to present you a couple of examples for email surveys and how they can be utilized in your online business.

Post-purchase survey

Post-purchase email surveys are a great tool for firms attempting to get buyer suggestions. Customers sometimes obtain these surveys after making a purchase order, and they will provide insightful info on the client’s expertise with the services or products.

One of the most important advantages of a post-purchase email survey is that it helps you to get worthwhile suggestions out of your clients whereas their expertise continues to be recent. This may give you insightful details about what they favored and disliked about their purchases, in addition to assist determine areas the place you’ll want to enhance.

Post-purchase email survey by Target (supply: Really Good Emails)

Net Promoter Score (NPS) survey

NPS is a broadly used buyer satisfaction metric that measures how doubtless a buyer is to suggest a services or products to others. NPS surveys sometimes ask clients a single query: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?” 

The responses are then grouped into three classes: promoters (9-10), passives (7-8), and detractors (0-6). The NPS is calculated by subtracting the share of detractors from the share of promoters.

Net Promoter Score email survey by Marriott (supply: Really Good Emails)

Research email survey

To use email surveys for analysis, first, create a listing of questions that will probably be requested within the survey. These questions ought to be particular, clear, and related to the analysis subject. Next, design the survey utilizing a survey software program or via a google type. Make positive that the survey is simple to grasp and navigate, with clear directions and a logical circulation.

After the survey is distributed, you possibly can observe responses and analyze the info collected. The information can be utilized to attract conclusions and make suggestions based mostly on the analysis findings.

Email survey by Eton (supply: Really Good Emails)

Survey embedded in e-newsletter

If you usually ship out a e-newsletter to your clients, you possibly can improve it additional with related surveys. You can ask your recipients how helpful or related the e-newsletter is to them or recommend completely different matters to incorporate in your subsequent e-newsletter.

In the quick survey instance under, the email service supplier tracks the clicks of the person and assigns a tag to them, indicating their preferences. This information can be utilized later to ship related presents and extra customized email communications.

Email survey by South Dakota (supply: Really Good Emails)

Email survey for lead enrichment

Email surveys is usually a highly effective device for lead enrichment, as they can help you collect worthwhile details about your potential clients. By sending out a survey to a listing of leads, you possibly can study extra about their wants, pursuits, and ache factors, which can assist you tailor your gross sales and advertising efforts to higher meet these wants.

These surveys may assist you determine leads who’re within the early levels of the shopping for course of and nurture them till they’re able to buy.

Email survey by Litmus (supply: Really Good Emails)

Email survey quiz

Sending quizzes to customers is an effective way to interact them and encourage interplay together with your model or product. Quizzes can be utilized to entertain, educate, or accumulate worthwhile details about your customers.

You can use quizzes to ship tailor-made presents to them. You may share the outcomes of the quiz with the customers, and even enable them to share their outcomes on social media.

Email survey by Vimeo (supply: Really Good Emails)

Best practices for creating email surveys

Creating an efficient email survey requires cautious planning and consideration to element. By following finest practices, you possibly can enhance the response charge and make sure that your survey is each efficient and environment friendly.

Design clear and concise questions

Questions ought to be straightforward to grasp and shouldn’t be overly advanced or technical. It is necessary to keep away from utilizing jargon or technical phrases which may be unfamiliar to members.

Keep issues quick and candy

Don’t ask pointless questions or questions you already know the reply to. The fewer fields are within the survey, the upper your completion charge will probably be. If you possibly can’t keep away from asking many questions, embody a progress bar and attempt to use drop-down or a number of alternative alternatives as an alternative of free-form textual content solutions wherever potential. 

Pick the precise time 

To make sure that folks take part in your survey, you will need to select the precise timing for the invitation. The finest time to ship a survey can fluctuate relying on the kind of survey and the objectives of the analysis. 

For instance, surveys that measure buyer satisfaction (CSAT) and buyer effort (CES) are sometimes handiest when despatched instantly after clients have interacted with your online business. On the opposite hand, surveys just like the Net Promoter Score survey could also be despatched through email as much as a month after a buyer has accomplished a purchase order.

Use an acceptable survey construction

Surveys ought to be well-organized and straightforward to navigate. This might be achieved by utilizing a logical circulation of questions, constant formatting, and clear directions. By incorporating skip logic, members can skip irrelevant questions and reply solely the questions which might be related to them.

Incorporate personalization and branding

Personalization can enhance the response charge by making the survey email really feel extra related and focused to the participant. Branding the survey web page together with your emblem or colours may enhance the response charge by making the survey seem extra skilled and reliable.

Offer one thing in return

When you ask your clients to take part in a survey, you’re asking them to spend their time and effort, in order that you can acquire worthwhile insights. It’s solely truthful to supply one thing in return. 

If you’re conducting a very in-depth survey, reward playing cards are nice to indicate that you simply worth the time of the respondents. Don’t need to go this route? Then take into account reductions, samples, presents, upgrades, and even unique content material.

Choose the precise survey software program

There are many email survey software program choices obtainable, and it’s important to decide on one that’s straightforward to make use of and has the options wanted for the precise analysis goals. The software program must also have the ability to deal with the info evaluation, so it’s necessary to decide on one that’s appropriate together with your information evaluation wants.

Test and pilot the survey 

Before sending the survey to the members, it’s necessary to check the survey with a small group of individuals to determine and repair any points. This will make sure that the survey is working correctly and that the info collected is correct.

Conducting email surveys with GetResponse

In this phase, we’re going to present you three other ways of sending out email surveys with GetResponse and enriching buyer information with the survey responses.

Editor’s be aware

In November 2022, the Survey function of GetResponse was discontinued. nevertheless, you possibly can nonetheless create surveys with third get together instruments, integrating them with GetResponse.

Google Forms (Free)

Google Forms is a robust device that enables customers to create surveys and collect information rapidly and simply. The platform is user-friendly and presents a variety of customization choices, making it a preferred alternative amongst researchers, entrepreneurs, and enterprise homeowners.

Google Forms additionally presents a spread of customization choices, together with the flexibility so as to add a canopy web page, change the theme, and add photographs and movies. Once your survey is full, you possibly can distribute it by sharing the hyperlink in email.

f you need to enrich your subscriber info with the survey solutions, you will have to embody an email tackle type in your subject. Once your marketing campaign has run its course, you possibly can export your outcomes to a spreadsheet. 

Log in to your GetResponse account, then navigate to Contacts, and choose Custom fields. Here, you possibly can create new customized fields for the survey solutions. Let’s assume that in your survey you requested your subscribers about their favourite soccer staff. Now, you possibly can create a brand new customized subject labeled favourite_team

When that’s completed, it’s time to import the survey outcomes and replace your buyer info with their solutions. Click on Add contacts, choose file add, then choose the “Only update existing” choice underneath the ‘What should we do with contact information?’ query.

In the subsequent step, match the survey solutions with their corresponding customized fields. Import your record and look forward to the import to complete. Don’t overlook to test if the newly added customized values are seen in your subscribers’ profiles.

Jotform ($0-$99/month)

JotForm is an internet type builder that enables customers to create, publish, and handle types for numerous functions akin to surveys, questionnaires, and contact types. It presents a drag-and-drop interface and all kinds of customizable templates and widgets, making it straightforward for customers to create professional-looking types with none coding information.

Jotform integrates with GetResponse and the combination course of is easy and simple. First, in the Form Builder, click on on the Settings tab. Then, go to the Integrations panel. Search for GetResponse and click on on it. Next, enter your GetResponse API Key, and click on the Authenticate button. After that, select a listing and match your type fields

GetResponse hundreds all of the fields out of your GetResponse types. If you need to map one other subject, click on on the Add New Field button. It’s necessary to notice that the sector mapping will solely work if their subscribers present their email addresses in your survey.

Survicate ($0-$299/month)

Survicate is one other nice email survey software program. They provide a wide range of customizable templates, and with their GetResponse integration, they robotically seize respondents’ particulars from GetResponse contact lists. This implies that if you’re sending your Survicate survey with GetResponse, your subscribers don’t have to offer their contact info within the survey, as an alternative, Survicate will match the submitted surveys together with your subscribers.

For this to work, you’ll want to create a Survicate account and design a survey. After that, choose the Configure menu choice and choose GetResponse from the dropdown menu. Publish your survey and distribute it in email to your subscribers; Survicate will maintain the remaining.

Another nice function of Survicate is their embedded email survey resolution. This means that you could embed surveys into your GetResponse emails with out coding expertise. If you need to robotically enrich your subscriber information with the survey responses, you should use a multi-step Zapier automation. 

After designing the survey, click on on the Connect menu choice and choose Zapier from the record. Then, observe the combination steps. Head over to Zapier and create a Zap that updates a contact once they reply a query in your survey.

Now, it’s time to replace the person. Under “Choose Account” > User, choose the email tackle from step one of your zap. Here, you possibly can decide the fields to replace upon your survey submission, add a tag to your person or replace your present fields with the survey response. If you don’t need to replace some fields, merely depart them empty. 

In conclusion

Conducting an email survey is usually a worthwhile device for gathering buyer suggestions and understanding their wants. By following the rules outlined on this article, akin to crafting clear and concise questions, conserving the survey quick and to the purpose, and offering incentives for participation, you possibly can make sure that your email survey is efficient in amassing worthwhile information. Additionally, by analyzing the outcomes and utilizing them to tell your online business choices, you possibly can enhance buyer satisfaction and drive development in your firm.

How do you employ surveys in your online business? Let us know within the feedback! And should you discovered one thing new from this text, join our e-newsletter to be the primary to obtain our academic assets. No fluff, solely high quality content material.

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