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The top 8 free email marketing tools in 2022

There are tons of of email marketing platforms on the market, from EmailOctopus by means of to Mailchimp. When you’re simply beginning out in email marketing making the choice over which software to make use of may be overwhelming. We’ve rounded up the very best 8 email marketing platforms, all of whom supply free plans, and summarised their advantages.

But earlier than we get into evaluating every supplier, listed below are possible a couple of stuff you’ll wish to take into consideration when trying to find your newest marketing supplier:

The variety of subscribers

Most platforms differentiate themselves with the variety of free contacts you’re allowed to add. Contacts are email addresses who you’d wish to retailer inside the software and ship your email campaigns too. EmailOctopus, for instance, provides probably the most beneficiant subscriber tier, permitting you to add as much as 2,500 subscribers – whereas platforms like Mailchimp will restrict you to solely 500.


Email marketing platforms as of late are not nearly email. They present touchdown pages, automation, autoresponders and social media marketing. When you’re on the lookout for the suitable product, ensure that it has the suitable options it’s essential to get began.

The variety of emails

Alongside subscribers you may additionally be restricted by the variety of emails you’ll be able to ship, both per day, or per 30 days. This is usually linked to the variety of contacts you’ll be able to retailer, so if you’re signing up ensure you have the correct mix – whether or not that be limitless emails to a smaller variety of contacts, or 10,000 emails to 2,500 contacts.

To assist select your subsequent platform, we’ve pulled collectively a few of the finest platforms on the market and lined what their free plan contains.

The top 8 free email marketing platforms


EmailOctopus provides the biggest free plan out of all of the mainstream email marketing platforms. With only some clicks, and for completely free, you’ll be able to join to make use of EmailOctopus and ship to as much as 2,500 contacts.

EmailOctopus provides all of the important options for email marketing, with one of many easiest to make use of merchandise on the market. The drag and drop email creator means that you can create stunning email and automatic campaigns, which look nice on each desktop and cell. If you’re somewhat extra superior, the free plan additionally means that you can add customized HTML – permitting you to create completely on model emails.

The free plan additionally contains real-time reporting, which is accessible for a marketing campaign for as much as 30 days permitting you to regulate and enhance your email marketing technique over time and with 24/7 human help throughout each free and paid plans, you’ll be able to guarantee you’ve got the assistance and steering to begin your email marketing journey with out spending something.

EmailOctopus free plan abstract

Contacts: Up to 2,500
Emails: Send 10,000 per 30 days
Highlights: Largest variety of contacts, 24 hour help (inc dwell chat), customized HTML emails, all integrations


Mailchimp was the unique free email marketing platform nonetheless in August 2022 they made vital modifications to their providing. Mailchimp lowered the dimensions of their free plan down from a beneficiant 2,000 contacts to solely 500. The change additionally limits emails to solely 2,500 per 30 days.

The product additionally has vital limits on the options provided to free prospects, with automation and email templates unavailable for customers until they be part of the Essentials plan which begins at $11 per 30 days.

Users of the free plan can nonetheless make use of varieties and touchdown pages to create easy web sites to develop their lists, nonetheless with the constraints round options and contacts it’s possible that many will outgrow the free providing somewhat shortly.

For the primary 30 days in which they open their account customers do email help from Mailchimp – serving to unfamiliar customers get throughout the preliminary set-up hurdles.

Mailchimp free plan abstract

Contacts: Up to 500 (together with unsubscribed contacts)
Emails: Send 2,500 per 30 days
Highlights: The most recognised identify in the trade
Visit Mailchimp


Mailerlite launched in 2010 and shortly established itself as one of many top email marketing platforms for cost-conscious customers. Their free plan lets customers contact as much as 1,000 subscribers, sending as much as 12,000 emails per 30 days to their checklist.

You can use the platform to create automations and drag and drop emails, utilizing their glorious email editor. Unfortunately customized HTML isn’t obtainable till you be part of their Advanced plan (beginning at $19 per 30 days) – however for a brand new, non-technical, person beginning out Mailerlite is price contemplating.

Email help can also be readily available for free prospects, once more making it a platform of curiosity for these newer to the marketing trade. If on the lookout for somewhat extra hand holding and instantaneous help – chat is unfortunately restricted to the Advanced plan.

Mailerlite free plan abstract

Contacts: Up to 1,000
Emails: Send 12,000 per 30 days
Highlights: Create as much as 10 touchdown pages
Visit Mailerlite


GetResponse is an email marketing platform based mostly in Poland which has been round for plenty of years now. They just lately launched their free plan to assist customers get conversant in the product.

The GetResponse free plan provides 500 contacts with limitless emails, nonetheless customers are more likely to discover the dearth of different options somewhat limiting. Segmentation, automation and even necessities, like email scheduling, usually are not obtainable till upgrading to a paid plan which begin out at round $50 per 30 days.

Users can at the least create a touchdown web page and check out the web site builder inside Get Response, and the limitless emails is a beneficiant providing – significantly for these trying to ship every day email updates to a comparatively small subscriber checklist.

Contacts: 500
Emails: Unlimited
Highlights: Unlimited emails on an in any other case function restricted free plan
Visit GetResponse


SendInBlue free plan abstract

SendInBlue launched in 2012. Like EmailOctopus and Mailchimp it has a heavy deal with the small and medium companies. Their focus is on email marketing, however their platform additionally contains CRM and SMS performance.

Because of it’s extensive providing, SendInBlue are uncommon in providing limitless contacts on their free plan – as an alternative selecting to closely restrict simply the emails despatched by means of the product. Without paying something, customers get 300 emails per day in which they will ship which is ample for entry stage entrepreneurs. Automations may be triggered however solely you probably have fewer than 2,000 contacts.

Access is restricted to a single person whereas on the free plan however with primary email help it’s a software price contemplating for very early stage email entrepreneurs who’re beginning out.

Contacts: Unlimited (2,000 if utilizing automation)
Emails: Send solely 300 per day (9,000 per 30 days)
Highlights: Unlimited contacts, however a low email depend.
Visit SendInBlue


ConvertKit is a marketing platform geared toward creators, with a mantra of create, develop and promote. Their free plan was launched comparatively just lately and serves as a welcome to the paid product.

Restrictive limits are imposed on the free plan; customers can solely retailer as much as 300 contacts in their ConvertKit account and important email marketing options like automation aren’t included. The deal with the creator section does see e-commerce performance included, nonetheless, and customers can use Convertkit to promote merchandise or subscriptions making it a perfect entry for these promoting teaching programs.

ConvertKit free plan abstract

Contacts: 300 subscribers
Emails: 7,500 per 30 days
Highlights: Sell digital merchandise and subscriptions
Visit ConvertKit


A stalwart in the email marketing trade, Aweber lastly launched a free plan in 2020 to compete with the likes of Mailchimp and co.

The Aweber free plan provides 500 subscribers and means that you can ship as much as 3,000 emails per 30 days. Users may also create touchdown pages and varieties, permitting them to develop their email marketing checklist for nothing. Unfortunately the free plan doesn’t embody any automation tools, however not like the vast majority of different suppliers customers can invite a number of staff members permitting groups to collaborate on their subsequent email marketing campaign.

Aweber free plan abstract

Contacts: 500 subscribers
Emails: 3,000 per 30 days
Highlights: Add limitless staff members to your account
Visit AWeber

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