With a number of billion email accounts worldwide and round 235 billion emails despatched per day, email marketing continues to be one of many best marketing tools. An excellent email marketing marketing campaign can get you the eye of thousands and thousands of individuals.
Furthermore, based on Litmus, email marketing has the very best return on funding.
For each $1 entrepreneurs spend on email marketing, they obtain $36 in return.
— Litmus
This spectacular ROI and the likelihood to scale large with ease is likely one of the major causes each startup should deal with email marketing basically.
There are many email marketing tools that may assist you obtain your marketing objectives with some effort, however solely a handful of them deserve your consideration.
Let’s take a look at crucial tools and see how they will add worth to your email marketing journey.
What tools do you want for email marketing?
Email marketing is likely one of the hottest marketing method; therefore you’ll discover a ton of product classes, however let’s take a look at which all are helpful.
Here are some important email marketing software classes:
1/ A platform for sending your emails
2/ Visual testing
3/ Popup tools
4/ Spam testing tools
5/ DMARC displays
Let’s instantly bounce into these and see how they’re useful. We’ll additionally talk about the best tools in every class, which you should take a look at.
1/ A platform for sending your emails
Often referred to as an ESP (email service supplier) having the software program to ship your emails is crucial software that you’ll want to start out your email marketing journey.
ESPs are specialised tools that not solely assist ship your emails, but in addition assist you handle your email record and design your marketing campaigns. They often include a ton of different options like automations, open and click on stories, and far rather more.
EmailOctopus – function wealthy, easy and inexpensive
Most folks assume that in the event that they require a great email marketing software on a funds, then they’ll must compromise on high quality or options.
That was true. But EmailOctopus is now the exception, with the primary aim of offering a easy email marketing software which comes will all of the options with out being costly.
EmailOctopus permits you to simply create and handle your email marketing campaigns with ease. It is straightforward to make use of and offers a variety of options that make it a superb alternative for companies of all sizes.
With EmailOctopus, you can create stunning and responsive email templates, simply phase your contact lists, and monitor the efficiency of your campaigns. You also can combine EmailOctopus with a spread of third-party functions, making it a terrific alternative.
Overall, EmailOctopus is a good alternative for companies that wish to simply create and handle their email marketing campaigns. It is straightforward to make use of and offers a variety of options, making it an distinctive alternative for companies of all sizes.
Some notable options of EmailOctopus:
1/ A drag and drop email editor
2/ Email automation
3/ Landing web page builder
4/ Subscription varieties
5/ Friendly assist
Pricing: EmailOctopus comes with a free plan which permits you to ship 15,000 emails to 2,500 subscribers at no cost. The Pro plan for two,500 subscribers will value you $14/mo. which comes with few extra options.
Mailchimp – an costly providing
Mailchimp is likely one of the oldest and hottest email marketing tools. They are additionally those who first got here up with a free plan that lasted for a few years till not too long ago after they restricted their free providing by lots.
Mailchimp additionally comes with just a few extra options like transactional mails, however you would wish to pay further for that.
Pricing: Mailchimp comes with a free plan which permits you to ship 2,500 emails to 500 subscribers at no cost. The paid plan for 500 subscribers will value you $11/mo. which comes with all extra options.
MailerLite – a great providing with all of the options
MailerLite is yet one more common email marketing software that’s obtainable at this time. It presents a variety of options at inexpensive pricing (some options are locked for larger paid plans).
One of the best issues about MailerLite is that it’s simple to make use of. Even if you don’t have any prior expertise with email marketing, you will be capable of create stunning and efficient campaigns with MailerLite.
The interface could be very intuitive, and the drag-and-drop editor makes creating emails a breeze, but when you wish to use HTML emails, then you’ll have to maneuver to their highest-paid plan.
Pricing: MailerLite comes with a free plan which permits you to ship 12,000 emails to 1,000 subscribers at no cost. The paid plan for 2500 subscribers will value you $17/mo. which doesn’t include all extra options. To unlock all options like HTML emails and promotional popups, you’ll must pay $30/mo. for a similar variety of subscribers.
Email visible testing tools
You will need to have observed that your emails look completely different in Outlook in comparison with the way it look in Gmail. This anomaly is email seems to be is as a result of CSS for emails just isn’t customary throughout all email purchasers.
To ensure that your email seems to be good throughout all email purchasers, you want to check them with visible testing tools which replicates the look of the emails throughout email purchasers like Gmail, Hotmail, Zoho and lots of extra.
Litmus
Litmus is likely one of the first and common email visible testing software. It lets you simply check your email throughout 90+ email purchasers. You’ll additionally be capable of visualise how your email seems to be on completely different units just like the iPad, desktop and cellular.
Litmus will even check your email template for points like damaged hyperlinks in order that you can repair them earlier than sending.
Some notable options of Litmus:
1/ Test email template throughout varied purchasers
2/ Check damaged hyperlinks
3/ Accessibility check
4/ Preview with pictures blocked
5/ Spam checks
Pricing: Litmus doesn’t include a free plan, however you can get a 7-day free trial. After the trial you must pay $99 per 30 days for the bottom plan.
EmailOnAcid
EmailOnAcid is a notable Litmus various, which roughly presents the identical options. Like Litmus, you can use EmailOnAcid to check your email in 90+ email purchasers throughout varied units.
Some notable options of EmailOnAcid:
1/ Test email template 90+ email purchasers
2/ Check damaged hyperlinks
3/ Accessibility check
4/ Preview with pictures blocked
5/ Spam checks
Pricing: EmailOnAcid doesn’t include a free plan both. Like Litmus you can get a 7-day free trial and after that their base plan begins at $99 per 30 days.
Popup tools
Some years again, popups had a really dangerous rap on account of all of the spammy look and poor UX they offered, however lately they’ve improved lots and are making a comeback.
Popups have been know to offer a pleasant bounce within the variety of emails you seize as they are often triggered on varied events, like when the person is leaving the web page.
Harry from Marketing Examples shared that fifty% of the subscribers he obtained have been due to his exit intent popup.
Now that we know that popups are helpful, let’s see the best answer on the market.
Poptin
Poptin is a popup software that was based in 2017 that helps you enhance your web site’s conversion fee through the use of their varied popup templates.
They have popups for a number of use circumstances like SaaS, E-commerce and rather more. You can discover all their templates by visiting their gallery.
Furthermore, Poptin has native integration with email marketing platforms like EmailOctopus, so you can instantly push the contacts you accumulate by way of popups to your email record.
Pricing: Poptin comes with a free plan which offers you with all the essential functionalities and permits you to indicate the popup to 1,000 guests. Their paid plan begins at $25/mo. and permits you to serve 10,000 guests.
Popupsmart
Popupsmart is one other common popup software which incorporates all of the options that Poptin has plus some further options like gamified and social sharing popups.
Other key options embrace the power to indicate completely different content material in popups based mostly on geolocation or the machine getting used.
Though Popupsmart doesn’t have a local integration with EmailOctopus, however you can simply move emails utilizing Zapier.
Pricing: Popupsmart comes with a free plan, which offers you with many of the performance and permits you to indicate your popups to as much as 5,000 guests. Their paid plan begins at $29/mo. and permits you to serve 100,000 guests.
Getsitecontrol
Getsitecontrol is a good Popupsmart various and comes with all of the options. The key good thing about Getsitecontrol over different tools is its affordability.
Pricing: Getsitecontrol doesn’t have a free plan, however a paid plan begins at $9/mo. within the US and £8/mo. in UK. The value can considerably go down if you are from a rustic like India, because of their parity pricing.
Spam testing tools
Landing in spam might be the most important challenge amongst email entrepreneurs. There isn’t a tough and quick option to utterly skip this, however there are tools that can assist you test and see in case your email has possibilities to land in spam or not.
Email inbox tester by Glockapps
Glockapps is a well-liked title with regards to email deliverability tools. They have a set of free and paid tools which helps email entrepreneurs obtain higher deliverability.
One such software by them is their “Email Inbox Tester”, a totally free software which helps you establish the place your emails would land.
You merely have to ship your email to the distinctive email id they share after which they share their evaluation in couple of minutes.
Pricing: Completely free however they’ve a paid model too, which offers automated testing and some different options for $10/mo. and comes with 18 inbox perception checks.
Mail-Tester
Mail-Tester is yet one more publication spam tester which check you email on varied parameters. It checks the area DNS, blocklists, HTML in your email after which collectively provides a rating to your email.
Pricing: Completely free for many use circumstances.
DMARC displays
Before understanding what DMARC is, you want to grasp about 2 DNS data which might be important to your marketing emails.
So to email purchasers to authenticate your email, they test for two DNS data – SPF and DKIM. These data guarantee that your area is just used to ship emails that you have authorised it to ship. If set incorrectly, your emails are prone to land in spam.
Now that you know about SPF and DKIM, let’s perceive DMARC. So DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” which is nothing however a test of all of the emails you ship is authenticated with SPF and DKIM or not.
Now let’s see just a few that assist you monitor your DMARC outcomes.
DMARC Digest by Postmark
DMARC Digest by Postmark is a quite simple and primary DMARC monitoring software offered by Postmark. To use it, you merely want so as to add the DNS document they share, and as soon as completed, you’ll be receiving a weekly DMARC report in a really simplified kind.
Pricing: The primary DMARC report, which is restricted by entries and is just delivered by way of mail, is free. For the professional plan you have to pay $29/mo. to get entry to limitless entries and get entry to their dashboard.
Glockapps DMARC Analytics
Glockapps DMARC Analytics is just like Postmark’s answer however has rather more in-depth reporting and entry to a dashboard is free too.
Pricing: Free plan is on the market for 1 area group and 10,000 month-to-month DMARC messages. Paid plan begins at $15/mo. and consists of 1,000,000 DMARC Messages and 15 area teams.
Conclusion
These have been simply about the tools you should be utilizing to kick begin your email marketing journey. Each class serves an essential function and hopefully, you’ll begin studying and utilizing them.