At face worth, automated thanks messages do two issues: affirm the checkout course of is full and specific gratitude. But thanks emails can do much more than that.
With the assistance of ecommerce advertising instruments, your advertising workforce can use these emails to have interaction loyal prospects, cross-sell merchandise, gather buyer suggestions, and extra.
In this text, we’ll have a look at 11 examples of nice thank-you emails and let you know why they work. We may even share 5 templates to get you began in your buyer appreciation marketing campaign.
Table Of Contents
The significance of thanks in your buy email
Showing gratitude to prospects isn’t only a well mannered factor to do. It can be the good factor to do. You can’t all the time compete on value or effectivity, however you possibly can differentiate your self with significant buyer experiences.
According to this McKinsey & Company report, prospects count on personalised experiences. Adding a thanks message can go a good distance in constructing buyer loyalty and driving repeat gross sales.
The above graph exhibits that prospects who expertise personalization usually tend to advocate, buy, and repurchase merchandise from a model that handled them individually.
But why email? Surely, there are different methods to thank prospects.
Even although it is among the oldest digital advertising instruments, email has an unbelievable ROI of 3800% in comparison with trendier counterparts like social media. In these unsure instances, utilizing a trusted and environment friendly channel like email is the good enterprise choice.
Transactional emails like order confirmations or transport notifications are routine in ecommerce email advertising. Since most consumers count on to obtain them, they’ve greater open charges than different advertising emails.
As a consequence, they current entrepreneurs with a golden alternative to advertise merchandise to present prospects whereas exhibiting gratitude for the continued assist of the net enterprise.
What must you embody in your thanks emails
Creating thank-you messages isn’t arduous, however that doesn’t imply it is best to slap one collectively. They should be well-written and formatted. The main elements of a post-purchase thanks email embody the next:
- Subject line: This is the primary ingredient of the thanks email that prospects see. While most prospects count on (and even search for) post-purchase emails, topic traces needs to be catchy and related to face out in crowded inboxes.
- Email copy: Here is the place you specific your heartfelt appreciation. It’s additionally a terrific place to spotlight your model persona. Include a abstract of the order for the shopper’s reference.
- Picture of the product: This goes hand in hand with the acquisition abstract or order receipt. It’s simpler for patrons to verify the right objects with photos than with written descriptions alone.
- Call to motion (CTA): If you’re utilizing thanks emails for advertising functions, you want a visual CTA button. Whether you need prospects to comply with your on-line retailer on social media, full a survey, or reap the benefits of provides, the decision to motion guides prospects to take the subsequent step.
There are additionally different parts you might embody within the post-purchase thanks email. They are product suggestions, buyer evaluations, testimonials, and hyperlinks to model content material like movies and weblog posts.
👉 Learn the best way to enhance your ecommerce gross sales with suggestions with our knowledgeable information.
Where attainable, add a private contact to the shopper expertise by together with a bodily thanks notice or shock present within the order package deal.
This card doesn’t solely thank prospects for his or her buy. It engages them with a hashtag they will use to share footage of them utilizing the product (sun shades) on social media.
Later on this article, we are going to share thanks email templates you possibly can copy and use instantly.
11 thanks in your buy email examples
There are numerous methods you possibly can ship thanks emails – as order confirmations, with transport notifications, or as a followup after prospects have acquired their packages. Below are 11 examples of post-purchase thank-you emails and a quick rationalization about why they work.
1. J. Crew
This J. Crew email is an instance of a easy and cute thanks email. While the pet could also be irrelevant to the model, the stacked pile of garments positively refers to what this ecommerce model does. There is not any try and drive gross sales or solicit suggestions, so buyer appreciation comes throughout as real and honest.
For extra impression, pair it with a topic line like this: “We just want to say thank you.”
2. Crate & Barrel
This Crate & Barrel follow-up email was designed to drive gross sales. It thanks the shopper for a latest buy and offers customer support choices in case there’s one thing flawed.
After the principle message, it suggests different merchandise the shopper might like. Using personalised product suggestions on this state of affairs is admittedly highly effective, as it will probably additional improve buyer satisfaction and drive extra gross sales from cross-sell provides from individuals who’ve simply dedicated to your model.
This email from MOO combines the elements of an order affirmation template with a “thanks for your order” message.
It offers particulars on the acquisition, together with sensible hyperlinks to trace or handle the order. It additionally exhibits the shopper the place they will go if they’ve a customer support question.
What’s additionally price noting is the humorous copy used all through this message. It’s delicate and enjoyable and helps set up the tone for the connection between the model and the buyer. Definitely, an method different on-line shops might wish to copy.
4. Warby Parker
Warby Parker takes benefit of the excessive open price of transactional emails to get prospects to finish a survey. The survey CTA button is just not intrusive. They additionally provide survey responders an opportunity to win a $100 present card to encourage participation.
Not solely does in search of suggestions let your prospects know you worth them, however it additionally grants entrepreneurs extra insights into what their prospects assume and wish.
👉 Gather extra suggestions out of your prospects with our information to email surveys.
Huckberry makes use of post-purchase emails to thank prospects and switch them into repeat buyers.
According to the Customer Success Pareto Principle, 80% of income come from 20% of consumers. For ecommerce companies, this couldn’t be extra true. Most prospects solely make the primary buy and by no means return to your retailer. A loyalty program or a personalised set of suggestions are each nice methods to extend buyer retention and enhance income from present prospects.
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6. My City Expert
This My City Expert email is an effective instance of a thanks email that’s quite simple however nonetheless helpful.
You can see that the model not solely confirms the order placement but in addition offers a straightforward solution to obtain the bought tickets, get instructions to the occasion, and even add the tickets to my cellphone.
For manufacturers promoting digital objects, like tickets to concert events or exhibits, it’s necessary to know how your viewers goes to make use of your merchandise. As somebody touring to UAE with out entry to a printer and doing every thing from my cellphone, I discovered this email very sensible.
7. Many Mornings
In this email, Many Mornings communicates all of the necessary data – what you’ve ordered, when it’s going to be shipped out, and the best way to contact them in case you want help.
What’s additionally good is that although it’s only a transactional email, it’s nonetheless on-brand. This is one thing many ecommerce manufacturers neglect, particularly when utilizing built-in email options of their ecommerce platforms.
👉 Learn the best way to construct gorgeous on-brand order affirmation emails with our quick-transactional emails.
It’s all the time a good suggestion to include your model persona in post-purchase messages. It offers prospects a constant model expertise and builds buyer loyalty and belief.
Allbirds is an eco-friendly shoe model that sells footwear constituted of wool. They weave their model voice and persona into their email with a witty pun on the phrase ‘you.’
While this message from Audible doesn’t present a lot appreciation for the shoppers (solely the topic line says “Thanks, your order is complete”), it’s nonetheless a well-designed email.
Above, you possibly can see a useful abstract of your order, a fast hyperlink to entry your multimedia library, and proposals for future listens you might like.
All of that is introduced in a mobile-optimized format that ensures recipients’ expertise is at a very good degree.
10. La Perle
Selling a product that’s a one-time buy? That doesn’t imply you shouldn’t present appreciation to your prospects.
Here’s a very good instance of a thanks email that provides a complementary low cost for different sights accessible close by.
While most enterprise homeowners don’t personal a number of eating places or bars, you positively can refer prospects to your different manufacturers or manufacturers you associate with. This approach, you’re not solely including worth in your prospects but in addition growing their whole lifetime worth.
For tips about the best way to provide coupons, try our information to ecommerce discounting.
Tradesy makes use of the transport affirmation email template to thank prospects for his or her purchases and promote their ecommerce platform by leveraging referrals. Here, they provide $10 for each referee that makes use of their welcome provide.
According to a Nielsen report, 92% of customers trust suggestions from buddies, household, and colleagues. So, referrals are a robust and cost-effective word-of-mouth advertising technique to extend gross sales.
5 thanks in your buy email templates
You have most likely observed that the email copy in a lot of the examples shared above is brief. Keeping emails concise is an email advertising greatest apply. As a lot as you might wish to eulogize their assist of your corporation, you solely want a couple of phrases. It’s greatest to not waste prospects’ time with lengthy emails.
Below are 5 free templates you possibly can modify in your thank-you campaigns. They embody topic line concepts and CTAs.
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Thank you in your order template #1
You can use this template for the usual order affirmation emails you ship after prospects make their purchases.
Subject line: Thank you for selecting [company name]!
Preheader: We are processing your order.
Body: Hi [customer name], thanks a lot for purchasing with us. We know you’re enthusiastic about your new [product]. And we’re excited for you! Your order will probably be boxed and able to ship inside the subsequent 24 hours. You will obtain a transport affirmation as soon as it’s on its solution to you.
[Table of purchased items]
[Estimated delivery date]
Contact us at [phone or email] if in case you have any questions or issues. In the occasion your order is flawed or broken on its solution to you, try our return coverage for returns or exchanges.
CTA: View Order Status
Thank you in your order template #2
You can use this template for first-time consumers.
Subject line: This might be the beginning of a fantastic relationship.
Preheader: A Toast to your First Order. Cheers!
Body: Thank you in your order, [customer’s name]. We’re glad our [product] has discovered a brand new, loving dwelling. Every buy helps our small enterprise, so it means the world that you simply select us. Let’s see extra of one another.
Please enable two to a few enterprise days to course of your order. You will obtain one other email when your order has shipped.
[Table of purchased items]
[Estimated delivery date]
CTA: View Order Status
Thank you in your order template #3
Use this template for a valued repeat buyer.
Subject line: We’re pleased to see you again.
Preheader: To thanks, right here’s $10 off your subsequent buy.
Body: Hi! [customer’s name]. We acquired your order and are over the moon you shopped with us once more. You most likely know the drill, however simply in case you forgot, our merchandise are custom-made. That means 5 (5) enterprise days in your order to be processed and shipped. You comprehend it’s definitely worth the wait! 😊
[Table of purchased items]
[Estimated delivery date]
We can’t hug you, so we’ll provide you with $10 off your subsequent buy of $45 or extra as an alternative.
CTA: Show me the cash
Thank you in your order template #4
Use this template to upsell merchandise primarily based on the newest buy.
Subject line: We’re pleased to have you ever as a buyer.
Preheader: Your order is on its approach
Body: Thank you for purchasing with [brand name]. Your [product] has shipped and may arrive inside three (3) enterprise days.
[Table of purchased items]
[Delivery details – tracking number, location]
While you wait, try our different sale objects from the [product] assortment. You are certain to seek out one thing to enhance your [product].
[Table of recommended items]
CTA: Browse for extra gross sales
Thank you in your order template #5
You can use this template when asking prospects for suggestions. Be certain to permit sufficient time to move after the acquisition.
Subject line: Was your [product] every thing you hoped?
Preheader: Let us understand how a lot you like it.
Body: Dear [customer’s name], You just lately bought [product] from us. Thank you! We hope you loved purchasing with us.
[product image or table of purchased items]
We pleasure ourselves on the standard of our services. We prefer to assume we’re doing nicely, however we could also be biased. Let us know what your expertise was like, and obtain an opportunity to win a $50 present card.
CTA: Start Survey
There you might have it! Five email templates that may prevent time and improve buyer engagement. Be certain to sprinkle in your model persona.
Our email advertising software program segments prospects, permitting you to personalize emails as they undergo the shopper journey. We even have tons of affirmation order templates you possibly can select from. You can get began as we speak with our free plan.
How to create transactional emails in GetResponse?
Now that you realize what to place in your transactional email templates, it’s time we confirmed you how one can set them up in GetResponse.
There are two principal methods you are able to do this:
To use Quick Transactional Emails, simply comply with these 4 fast steps or watch the next video walkthrough:
- Integrate your Shopify, Magento, or PrestaShop retailer.
- Make certain that you simply change off the transactional email in your ecommerce platform so that you don’t ship duplicates.
- Create order affirmation and deserted cart transactional emails in GetResponse.
- Amaze your prospects with stunning messages!
Transactional emails like order confirmations and transport notifications are normal apply in ecommerce email advertising. Why not elevate them with two phrases that may depart a long-lasting optimistic impression? Automated thanks in your buy emails will help you enhance buyer retention and drive new and repeat gross sales.
Thank you emails not solely present loyal prospects you worth them; they current entrepreneurs with explosive email advertising alternatives. Whether you’re soliciting suggestions, upselling merchandise, or selling model content material, there’s the next likelihood of consumers opening thanks emails than different advertising emails. Yet many ecommerce retailer homeowners shops don’t reap the benefits of this easy gesture of appreciation.
After studying this, you gained’t be one in every of them. We confirmed you 11 nice examples of how totally different manufacturers use thanks in your order emails to thrill prospects. We additionally shared 5 thanks email templates you possibly can copy and use with our predesigned email templates. Every thanks message should embody a catchy topic line, an email copy with detailed order data and product footage, and a CTA that compels prospects to behave.
We hope we satisfied you of the impression of a easy thanks message on your corporation. Use these examples and templates to encourage your subsequent email marketing campaign.