SMS and MMS Messaging has develop into a most well-liked advertising channel for direct-to-consumer communication. Not solely does messaging boast unparalleled engagement and opt-in charges, however at a time the place entrepreneurs are seeing a 41% enhance in Facebook CPMs(1), 96% of iOS customers selecting “do not track”(2), and the announcement from Google that they may take away third social gathering cookies in 2023(3), messaging offers entrepreneurs with a much-needed owned channel to interact their clients.
“When people are texting, they’re typically having a conversation. That’s what makes SMS and MMS such effective channels for facilitating customer connection — they are organic, casual, and incredibly personal. However, in the past, the high cost and inflexibility of SMS and MMS have made them relatively inaccessible to brands. That is no longer the case. By partnering with Telnyx, our customers have the flexibility they need to unlock the full potential of SMS and MMS, and build lasting relationships with their customers around the world, without compromising on cost,” shares Andrew Boni, CEO and co-founder of Iterable.
The partnership permits Iterable clients to make the most of Telnyx’s standing as a licensed provider and its multi-cloud IP community to ship quick, dependable connectivity to over 200 nations.
“SMS is an incredibly powerful means of connecting with customers, and is a core part of a high-impact cross-channel communications strategy. Still, many marketers have faced considerable barriers to integrating SMS into their cross-channel collection—like high cost, complex global connectivity and regulatory challenges, and insufficient support—ultimately leading to opportunities and revenue lost,” shares David Casem, co-founder and CEO at Telnyx. “These are pain points that Telnyx was built to relieve, and we’re thrilled to bring our mobile channel capabilities to Iterable’s customers. With Iterable and Telnyx, marketers will be able to unlock the full potential of SMS marketing with ease and confidence.”