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7 Survey Email Examples to Improve Response Rates

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The buyer is aware of greatest (normally), and what higher approach to get their suggestions than with survey emails? In-email surveys allow you to acquire useful insights out of your recipients with out sending them by means of a loophole of hyperlinks. Recipients simply enter their info right into a built-in interactive kind, and shazam—you have got useful survey knowledge.

Building a survey email might be tough, although. How many questions must you ask? Should or not it’s easy and bland or cutesy and on-brand?

Rather than supplying you with our opinions, we determined to let the professionals do the speaking. Below, we’ve compiled a group of our favourite survey email examples. These vary from no-frills surveys to custom-made illustrations and color-coded responses.

7 greatest real-life survey email examples

None of the survey email examples beneath are essentially higher than one other—every simply speaks higher to a unique viewers and model. Use these concepts to assist create your survey email templates.

1. The color-coded suggestions survey

A pop of shade might help your email survey stand out in a crowded inbox. Insurify retains it easy with this survey email instance, making its message brief and candy with a click-to-respond, single-question survey. 

Insurify additionally provides a little bit little bit of branding with its background illustrations. Consider doing the identical to your model by including little touches of shade and imagery that correspond with the services or products you present. If you have got a model mascot, that’s even higher.

2. The would-you-rather survey email

There’s in all probability not a number of actionable knowledge from this survey, however it serves as an ideal instance of utilizing surveys for engagement and leisure. WYR’s illustrations make it enjoyable and playful, alongside the visible solutions. 

Plus, WYR follows email survey greatest practices by sharing outcomes with its members. If you’re going to ask for suggestions out of your following, present them that you simply’re listening. Tell them what you do with the information you acquire, and provides them insights into the solutions you discover. 

3. The viewers preferences survey

At first look, this survey may look like a enjoyable approach for Handy to have interaction its viewers. However, survey responses might additionally assist tailor recipients’ email preferences in order that the corporate can ship extra customer-relevant emails sooner or later. Handy retains it easy with 1 query and 4 solutions, making it easy for purchasers to reply shortly and transfer on with their day.

It additionally does an ideal job right here of incentivizing participation, beginning with including a big headline on the prime promising members an opportunity at a 40% low cost. Finally, Handy presents an incentive that may usually push on-the-fence clients over the end line to take part.

4. The product suggestions email survey

This easy email from Amazon helps the model nail down its sizing suggestions—and it succeeds, maintaining issues easy with a single query as a substitute of attempting to do an excessive amount of. Amazon additionally makes use of an image of the product as a reminder to clients of what they purchased, as opposed to simply utilizing textual content or asking a buyer to click on a hyperlink.

You might use the identical format to survey clients about your merchandise. Ask a single query and hold the accessible solutions restricted. And whereas you may want extra qualitative knowledge, you’ll get far fewer responses if you happen to ask an open-ended query moderately than an easy one just like the survey email examples did right here.

5. The yes-or-no suggestions survey

It doesn’t get any less complicated than this: sure or no, good or unhealthy, thumbs up or thumbs down. Netflix can study quite a bit from this reply, and it gained’t take clients greater than a second to take into account their responses and enter their suggestions.

Notice how Netflix tells the recipient the way it’ll use their response knowledge. It’s not only for studying if viewers watch the video or not: “The more you rate, the more we can suggest programmes and films you might like.” This perception incentivizes respondents to reply, understanding their enter will positively affect their expertise on Netflix shifting ahead. 

6. The product evaluation survey

Rather than asking a couple of particular product function or expertise, Bellroy retains it easy and asks, “How likely is it that you will recommend Bellroy to a friend?” Customers don’t have to recall their likes or dislikes and even query the efficiency, however they’ll know instantly (from their intestine) whether or not they’d advocate it to a good friend or not.

Bellroy would doubtless get far fewer responses if it requested, “What’s your favorite part about Bellroy?” or “Is there anything you dislike about your product?” Simple, easy-to-answer questions will enhance your response charge and get you the insights wanted to make data-backed selections.

7. The email personalization survey


Here, Litmus’ email survey does what no different survey on this listing has executed by asking a number of questions (4 to be actual). However, it does it in a easy and approachable approach with one-word solutions that respondents in all probability know (or can estimate) off the highest of their heads.

Litmus additionally guarantees to use this knowledge to “tailor content for you in the future” and offers respondents an e-book. Plus, it presents a great deal of advantages to incentivize respondents to take 30 seconds to full the survey email earlier than they transfer on with their day. 

Download free email templates with Twilio SendGrid

Coming up with a kind is only one a part of designing an email—you additionally want a responsive template prepared to host the survey. We’ve bought simply the factor.

Check out our library of free templates to discover the fitting design to your wants. Whether you want a template to your survey email or one to your advertising e-newsletter, we now have loads of choices.

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