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Snowflake and Iterable Partner for Data Sharing Integration

Access to information performs a vital function for companies and the client experiences they create. Every day, companies around the globe must share and entry information to tell choices, perceive their prospects, enhance insights, and ship customized, related experiences in real-time. The problem is, conventional information sharing strategies are sometimes expensive, troublesome to keep up, and inefficient for entrepreneurs to shortly discover the fitting information, proper after they want it, and take motion.

Businesses that battle to seamlessly share and handle information aren’t simply lacking alternatives to unlock deeper insights about their prospects, they’re additionally lacking the chance to satisfy their prospects in-the-moment to ship individualized, genuine experiences.

Here at Iterable, our purpose is to empower entrepreneurs by unifying their information, making it simple to activate and leverage its full potential. That is why we’re excited to announce a brand new partnership between Snowflake and Iterable and early entry of Snowflake’s Secure Data Sharing for eligible prospects.

What is Snowflake Data Sharing?

Unlike conventional information sharing strategies, Snowflake Secure Data Sharing gives an modern and proprietary approach to securely share and entry information. Built for the cloud, Snowflake’s distinctive structure eliminates the complexities of sharing information, permitting information suppliers, like Iterable, to seamlessly and securely share information—by account-to-account shared views—with manufacturers as information customers.

With Secure Data Sharing, no precise information is copied or transferred between accounts. All sharing is achieved by Snowflake’s distinctive companies layer and metadata retailer. This is a vital idea as a result of it implies that shared information doesn’t take up any storage in your Snowflake account and, due to this fact, doesn’t contribute to your organization’s month-to-month information storage prices. The solely prices incurred with Secure Data Sharing are for the compute sources used to question the shared information.

Even higher, with a limitless variety of creatable shares, you’ll be able to confidently scale your online business with Snowflake and by no means outgrow your information accessibility wants.

Benefits for Iterable Customers

With Snowflake’s Secure Data Sharing, Iterable prospects on the Snowflake Data Cloud acquire seamless entry to their helpful first-party consumer information generated from Iterable straight inside their Snowflake account, offering dependable and safe entry to shared information.

Here are simply 3 ways Snowflake Secure Data Sharing may also help Iterable prospects securely share and entry information throughout your online business and associate ecosystem extra successfully and effectively.

1. Unify Your Data and Unlock Its Full Potential

Collecting the fitting information is one factor, making it accessible and actionable is one other. With Snowflake’s distinctive information sharing structure, you’ll be able to simply be a part of Iterable marketing campaign information together with your different enterprise and buyer information in Snowflake to research behavioral patterns, energy information visualization, enrich enterprise insights, and give everybody in your group entry to the fitting information, proper after they want it, to take motion.

2. Reduce Cost and Eliminate Complex Data Pipelines

Reduce the dangers, prices, and upkeep of conventional information sharing strategies and remove the necessity to copy and transfer information. Instead, grant direct entry to read-only information, seamlessly and securely—all with out managing advanced information pipelines. With a limitless variety of creatable shares, you’ll be able to confidently scale your online business with Snowflake and solely pay for the compute sources you employ.

3. Intuitive Set-Up and Secure Access

Spend extra time leveraging your information, not managing it. Snowflake’s consolidated platform handles information warehousing, safety, information sharing, and governance, leading to turnkey setup and low upkeep. In addition, Snowflake Secure Data Sharing’s built-in permissions, revocable entry, and governance controls makes it simple to handle entry to information throughout your online business.

The Snowflake + Iterable Partnership

Our partnership with Snowflake unleashes new prospects for centralizing information, serving to entrepreneurs gasoline deeper enterprise insights and create extra data-centric experiences for prospects. With extra and extra firms striving to create a 360-degree view of their prospects by marrying numerous datasets collectively, we’re considering of recent information sharing alternatives to assist entrepreneurs acquire a extra complete understanding of their prospects and enterprise.

One thrilling risk is to supply manufacturers the power to benchmark their advertising and marketing efficiency towards others by business in Snowflake. By aggregating information—comparable to buyer demographic (e.g, business, area, tech-stack, digital maturity) and monetary information (e.g., marketing campaign spend)—manufacturers can contextualize shared information to look at hidden traits, benchmarks, and trajectories.

Together, this partnership will empower manufacturers with elevated agility and new alternatives to rework information into helpful insights for their enterprise.

To study extra about our partnership with Snowflake and our assist of Snowflake Secure Data Sharing, try our Partner web page or enroll for a customized demo immediately.

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