Whether you’re simply getting began creating your on-line retailer or have efficiently constructed up a sustainable e-commerce enterprise, you may all the time enhance the ways in which you’re speaking together with your prospects.
Research exhibits that customers interact, engage, and spend extra with manufacturers with savvy cross-channel advertising methods. By personalizing your campaigns with extremely related messaging, you may efficiently serve your prospects all through their lifecycle.
That’s why we’re happy to announce our latest integration with the main e-commerce platform, Shopify!
Iterable now affords a local integration with Shopify, enabling companies of all sizes to automate cross-channel advertising campaigns based mostly on procuring conduct derived from their Shopify e-commerce web site.
Implementation is as straightforward as dropping the Iterable API key into the Iterable Shopify app, making it easy to realize vital boosts in buyer retention and ROI.
What Is Shopify?
Shopify is an e-commerce platform designed to assist manufacturers—startups and market leaders alike—energy their on-line enterprise.
Shopify affords e-tailers many advantages, together with web site improvement, buyer billing, on-line stock monitoring, cell commerce, and promoting on on-line marketplaces like eBay and Amazon.
With over 1M active users and $82B sold on the platform, Shopify has turn out to be a family title and an integral ingredient of success for a lot of manufacturers all around the world.
However, in at the moment’s Now Economy, it’s not sufficient to arrange your on-line retailer and look ahead to the transactions to roll in. In order to create recurring income to your model, you want a classy advertising platform like Iterable that may section your audiences, personalize your communications, and act on behavioral knowledge to maximise engagement and income.
Who Will Benefit From the Shopify + Iterable Integration?
E-commerce manufacturers can now unlock the ability of Shopify inside Iterable’s progress advertising platform.
With this new integration, entrepreneurs can ship personalised messages and construct seamless cross-channel campaigns that embrace a limiteless quantity of historic buy knowledge from Shopify.
The Iterable Shopify app removes any heavy lifting from the service provider’s engineering workforce and permits the advertising workforce to stand up and operating rapidly. To get began, you solely must enter your email handle and API key from Iterable and place it instantly within the app.
Installation is straightforward—simply enter your email handle and Iterable API key to hook up with the Iterable Shopify app.
What Can We Expect From the Shopify + Iterable Integration?
From sending triggered cart abandonment emails to constructing personalised post-purchase workflows, Iterable’s integration with Shopify is instrumental in growing buyer engagement and income.
In the instance under, you may simply arrange a cart abandonment marketing campaign in Iterable’s Workflow Studio by deciding on the set off kind, “Added Item to Cart,” for the beginning node.
Launch your cart abandonment marketing campaign by deciding on the suitable set off kind in Iterable’s Workflow Studio.
After deciding on the set off kind, you may create Send, Filter, and Delay nodes in Workflow Studio utilizing Shopify knowledge.
As seen under, we’ve created a Send node to ship an email as soon as a person provides an merchandise to their cart. The message you ship might be personalised based mostly on the kind of e-commerce occasion that happens.
Add a Send node to your marketing campaign to deploy an email as soon as a buyer has added an merchandise to their cart.
By harnessing behavioral knowledge saved in Shopify, entrepreneurs can construct focused and hyper-personalized campaigns in Iterable, together with:
- Browse Abandonment for buyers who’ve browsed objects on-line, however haven’t positioned any of their procuring cart.
- Cart Abandonment for buyers who’ve positioned objects of their procuring cart, whether or not on desktop or cell, however haven’t accomplished checkout.
- Post-Purchase Workflows to entice current consumers to return, providing particular promotions to drive extra enterprise.
What Makes the Iterable + Shopify Integration so Powerful?
Iterable’s sturdy, native integration with Shopify permits you to:
- Personalize your messages with Shopify buyer, order, and product knowledge
- Power triggered and transactional e-commerce messaging for Shopify service provider’s person base
- Access full historic buy knowledge for improved segmentation
See the Iterable + Shopify Integration in Action
To be taught extra about Iterable’s integration with Shopify and the way manufacturers are leveraging it at the moment, register for our upcoming webinar with Lovepop, the model that’s disrupting the greeting card trade.
Christine O’Brien, Retention Marketing Manager at Lovepop, will cowl greatest practices for delivering personalised content material by our Shopify integration to be able to stroll away with tangible steps to right away enhance the worth and impression of your advertising communications.
Register now for the webinar, since you received’t need to miss these superior personalization ideas!