Videos are extremely partaking and seize rather more consideration than some other sort of content material. If you aren’t making them, you’re watching them. And, within the case of notably fascinating movies, you need to share them.
Learning how to send a video through email is important, because it’s probably the most fashionable communication channels.
In this text, we’ll be overlaying all of the choices obtainable when sending a video by way of email.
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Sending a video through email to your e-newsletter subscribers
Attaching a video to your email e-newsletter makes it extra partaking and memorable.
The following information from the Email Marketing Benchmarks report backs this up:
Subscribers are more likely to watch a video than to learn a lengthy e-newsletter or prolonged article.
You can embed a video or make a thumbnail/picture/GIF of a video inside an email and add a hyperlink redirecting to an exterior web site, maybe your touchdown web page, YouTube, or another medium the place they’ll watch your full video.
Here’s a step-by-step means of how to send movies through email to your subscribers:
1. Upload the video on YouTube (or some other channel you favor)
Host the file on a video internet hosting platform earlier than sending it to your subscribers by way of email. There are a number of channels through which you’ll be able to share your movies, however for the aim of this information, we’ll present you ways to host your movies on YouTube after which email them to your subscribers.
Go to YouTube, and click on “Upload video” on the top-right nook of the web page.
Next, select the video file you need to add and click on on “SELECT FILE” to add.
You’ll have the opportunity to view the add progress on a standing bar on the display screen. Once the video is uploaded, add descriptions and tags to your video.
Then, YouTube generates three selections of thumbnail pictures for you to use because the characteristic picture on your video. The thumbnail is the very first thing your subscribers will see in your email e-newsletter, so it has to be an eye catching picture.
You can create a customized thumbnail if you have already got a verified profile and don’t like every of the YouTube auto-generated thumbnail choices. The really helpful dimension for these pictures is 1280×720 pixels.
To add your thumbnail, click on the “Custom thumbnail” button.
Now that you simply’ve efficiently uploaded your video, you may go to your YouTube web page to entry the video. Your video now has a distinctive URL, which you’ll want for the subsequent step.
2. Create your email and import a thumbnail or screenshot into the email
Write your e-newsletter’s copy utilizing stable recommendation from copywriters after which embed the thumbnail/screenshot of the video into the physique of the email, as seen beneath.
You might make the placeholder a GIF, too. This works even higher than a nonetheless image to encourage excessive engagement charges.
GIF thumbnails usually work higher than pictures in emails as a result of they offer your subscribers a higher really feel of what your video is about, rising the probabilities they’ll click on to watch it.
3. Make the picture clickable
You want to make your thumbnail GIF or picture clickable, in order that when subscribers click on on it, they’re taken straight to your video.
Check in case your email service supplier has a performance that allows you to do that. For instance, when sending your email through GetResponse, you may embody a hyperlink to your video in your thumbnail picture or GIF.
(Tip: In GetResponse, you too can embed a YouTube video without having for a placeholder – for a fast tutorial, skip to the part “How to send videos in emails with GetResponse” on the finish)
4. Send out a take a look at email
After finishing steps #1 to #3 above, you may send a take a look at email to your self to ensure that every thing works because it ought to. This is mainly the identical course of as sending the email to your mailing record; simply send the email to your private email deal with first and guarantee every thing works correctly, and also you’re good to go.
How to send a video through email to one or a few recipients
Sometimes you need to send your video to one or a couple of individuals, not an email record of tons of or hundreds of subscribers.
And when it comes to sending movies to a few recipients, you need to use any of the favored email platforms (for instance, Yahoo, Gmail & Outlook) to send your video.
Each email platform works in another way, however most of them may also help you send movies.
In this part, we’ll be exploring how to send movies by way of three fashionable mailing channels:
- Yahoo Mail
How to send a video utilizing Gmail
Gmail is among the hottest email platforms at present.
You have two choices for sending a video by way of Gmail:
- connect a video file out of your Google Drive
- or connect a video file from the gadget you’re utilizing to send your email.
In each instances, Gmail will robotically convert your video (if it’s over 25 MB) to a Google Drive hyperlink once you attempt to add it as an attachment.
See how these two strategies work beneath:
1. Send the video as an email attachment
First, open your Gmail account.
Second, click on the “Compose” button to create a new email.
Next, choose “Attach files” (a little paperclip) and select the video you need to send, and click on “Open.”
After attaching your video, sort the content material of your email and click on “Send.”
2. Send the video as a Google Drive attachment
Open your Gmail account and click on the “Compose” button to compose your email.
Next, click on on the “Google Drive” image on the backside toolbar of the email.
Finally, choose the video you need to send and hit “Attachment.”
Your video is prepared to be despatched.
How to send a video utilizing Yahoo Mail
With a Yahoo account, it’s very easy to share your or different folks’s attention-grabbing movies with pals or colleagues by together with them in an email.
There are two principal methods you may send movies utilizing Yahoo. You can both share the video hyperlinks in an email or send the video as an attachment.
1. Share the hyperlink (if it’s already hosted on-line)
When you need to share a video from YouTube or some other social app, you may simply share it utilizing its hyperlink.
To do that, open your Yahoo Mail account and click on on the “Compose” tab to create a new message. Then paste the online hyperlink/URL of the video you would like to send within the “Link” tab on the backside of the display screen and hit “Save.” Then compose the message and send it.
That’s all it takes.
2. Send the video as an attachment
When doing this, keep in mind which you can’t connect information bigger than 25MB on Yahoo. It’s finest to compress massive video information earlier than sending them as attachments. Compressing movies is a fairly easy and easy course of which we’ll go into intimately later within the article.
To send your video as an attachment, open your Yahoo Mail account. Click the “Compose” tab to compose a new message.
Next, click on on “Attach files.” A collection of choices robotically pops up. Click on “Attach files from computer” and select the specified video information. After this, you may send your email.
You can send as many movies as you need in the event that they don’t exceed the restrict.
How to send a video utilizing Outlook
The means of sending movies with Outlook isn’t as advanced as you would possibly anticipate.
It’s related to the method employed by Yahoo Mail or Gmail and takes little greater than a few seconds to accomplish.
With Outlook, you might have two choices when sending movies by way of email. You might both send your video:
- As a hyperlink
- Or add the video to Outlook by inserting it as an attachment.
1. Send a video in Outlook emails by sending it as a hyperlink
The means of sending movies through Outlook is pretty easy.
Just observe these steps:
Click on “New message” and insert the online hyperlink or URL of the video you need to send. Do this by clicking on the ellipsis (three dots), the place you’ll find the “More formatting options” tab.
Then click on on “Insert hyperlink,” paste the hyperlink, and click on “OK.”
With this, your email is prepared to be despatched, and your video is safely linked.
2. Add video to Outlook emails by inserting it as an attachment
Take be aware that Outlook’s most attachment file dimension restrictions are 20 MB rendering most video information too massive to send by way of email attachment. The linking process in possibility one can be higher if you happen to’re sending a massive video file.
For compressed information or small video information, nevertheless, merely click on on the “Attach” possibility, go to “Browse this computer,” choose your video and add it.
Now you may compose the physique of the email and send it.
Is it potential to compress a video to send through email?
Unarguably, the best drawback related to movies is their huge file dimension.
Longer, higher-definition movies end in bigger file sizes. This makes it tough to connect them to emails.
So how do you send a massive video file by way of email?
There are three principal methods.
- You can compress them into a zip file.
- You could make the video shorter and smaller with iMovie on Mac.
- You can send massive video information utilizing a cloud storage service like Google Drive, OneDrive, Dropbox, or WeTransfer.
Let’s go by them one after the other.
1. Create a zip file
One of the commonest methods to compress a video is to compress it into a zip file.
The file reduces in dimension, and the standard isn’t affected. This possibility is out there for each Mac and PC customers.
First, right-click on the video file you need to send if you happen to’re a Windows person.
Then, click on on “Send to” and “Compressed (zipped) folder.”
For Mac customers, select “Compress [name],” and the file robotically compresses.
2. Make the video shorter and smaller with iMovie on Mac
Mac units usually include iMovie, an Apple-enabled film modifying software.
With iMovie, you can also make your video shorter by sending solely the vital bits. This will lower the dimensions of the file. You may also use the email possibility included in iMovie to send the video by way of email to whomever you need.
The course of is fairly easy. Just open iMovie and click on on the arrow within the high left nook of the menu bar.
Select the portion of the video you need to send. Then export it by clicking “File-Share- Email.” Lastly, select “small” to scale back the file dimension.
Your video is prepared to be shared by way of email. iMovie will open a clean email with the smaller file prepared to send.
3. Use a cloud service
OneDrive, Dropbox, and Google Drive are right here to make life simpler for everybody.
These platforms are more than likely the smoothest manner to send massive video information with out altering their high quality. On Dropbox, all you might have to do is add the video to a shared Dropbox folder, which supplies everybody who has entry to the folder entry to the video as nicely.
With Google Drive, you add a video file to your drive and share a hyperlink to the file with anybody you need. Dropbox and Google Drive additionally provide the possibility to share hyperlinks to the video file by way of email with family and friends. It’s that easy.
Of course, there are additionally different providers like WeTransfer. There, you’ll want to add your file and supply the email deal with of the individual you need to notify that your video might be downloaded.
Be cautious, although, your WeTransfer obtain hyperlink will robotically expire after two weeks if you happen to use their free account.
Reasons you is likely to be unable to email a video
From time to time, even in the most effective of worlds, chances are you’ll face some problem when sending movies by way of email — often once you attempt to send massive video information with out compressing them first.
And the widespread prevalence is that your video surpasses the restrict for no matter emailing platform you utilize.
Yahoo Mail and Gmail have a restrict of 25 MB, whereas Outlook has a 20 MB file dimension clause. You’ll have problem sending movies in the event that they’re bigger than the set limits. Also, there are occasions when system glitches happen. At instances like this, you’ll most likely discover that you simply’re not the one one experiencing issues, and it often clears up after a whereas.
The finest manner to be sure that you’re at all times in a position to send your movies with none issues is to first compress them or add them on a cloud service or social media platform, so you may simply send out hyperlinks.
How to send movies in emails with GetResponse
If you utilize GetResponse on your email advertising and marketing campaigns, embedding a video into the email’s design is tremendous easy.
When you discover a place the place your video would match finest merely drag and drop a “Video” block into the format:
Then, enter the video’s URL. It might be hosted both on YouTube or Vimeo.
Once you’ve entered the URL, the video robotically uploads itself into the email, and choices for personalization pop up.
You ought to at all times add various textual content to your movies (and pictures). It seems instead of the video (or picture) when it doesn’t load. Write a easy sentence describing what the video is.
Pro tip: Add a full cease on the finish of the Alt Text in order that a display screen reader would know when to pause after studying it out loud.
You can regulate the play button’s form and shade to suit your email template’s total design. There are additionally many extra customization choices you may tweak, for instance, width, padding, and alignment. You may also conceal the video on cellular units in order that solely desktop customers can see it.
And voila! The video is embedded into your email.
You can now send the e-newsletter and let your contact record benefit from the superb video email you’ve simply created. You’ll see the engagement charges going up very quickly!
Now that you understand all of the potential methods of sending movies by way of email, I guess you may’t wait to begin. Remember, one of the simplest ways to send movies by way of email whereas retaining their high quality is the one which works for you ;).
For companies, freelancers, and consultants, one of the simplest ways to send movies by way of email is to embed a YouTube video in an email creator. You can simply do that with the email advertising and marketing firm GetResponse – get your free account and provides it a attempt!
This additionally helps drive visitors to your YouTube web page. However, for on a regular basis movies that you simply send to a few contacts, the best manner to send the video is utilizing a cloud service like Google Drive or DropBox.