What do at this time’s most profitable manufacturers have in frequent?
They construct one of the best experiences.
This yr at Activate Live, we’re bringing the manufacturers that make these memorable experiences to the digital stage. You’ll be taught from the curators of at this time’s strongest client connections to learn the way your online business can foster long-term loyalty.
Like Sara Varni, Chief Marketing Officer of Twilio.
Introducing Sara Varni
Sara began her profession as an equities dealer in New York on the Nasdaq desk. But it by no means felt fairly proper or inventive sufficient. So Sara went to the Anderson School of Management (UCLA) and bought her MBA. She landed at Salesforce in 2007 and kicked off her journey within the wild west of cloud platforms.
In her 11 years at Salesforce, she labored on three product strains: the AppExchange ecosystem, a small enterprise product for contact middle administration, and the flagship Sales Cloud product. We would safely say she’s a verified martech and cloud tech knowledgeable.
So when George Hu, the previous COO of Salesforce and the present COO of Twilio, reached out to Sara with the chance to be a part of a rising communications and buyer engagement firm, Sara couldn’t resist! When she made the bounce to Twilio as CMO in 2017, it was the very same dimension as Salesforce was when she began—1,100 workers and $400M in income.
Sara’s Work as CMO
Sara Varni is the CMO of Twilio, a cloud communications platform that empowers firms to higher interact with their prospects by giving them a platform to construct voice, textual content, chat, video and email communications.
If you obtain a notification from a restaurant confirming your reservation, that’s usually Twilio behind the scenes. If you’re an organization like Medtronic that wants to ship alerts and notifications to diabetes sufferers in regards to the ranges of glucose of their bloodstream, that’s powered by Twilio. Odds are you’ve interacted with Twilio know-how with out even understanding it.
As CMO, Sara is answerable for rising Twilio’s neighborhood whereas concurrently bringing Twilio into the enterprise market. She’s manages two completely different funnels:
- Developer-centric: How can a instrument like Twilio make a developer’s life simpler? Sara’s workforce is answerable for offering helpful documentation, the proper content material and the proper entry to builders locally.
- Business-focused: Sara communicates to the road of enterprise administration to present how Twilio will have an effect on their core enterprise metrics.
Sara’s work to discover a unifying metric between builders and the enterprise at Twilio bridged the hole between the 2 funnels, which drove substantial growth for the corporate.
She’s a cloud know-how icon with a strong background in advertising and marketing and go-to-market technique, and she or he’s prepared to share her experience with the Activate viewers.
Talking Technology With Sara Varni at Activate
Today’s prospects need extra from manufacturers. They demand experiences which are private, emotional and data-driven. The solely means to ship on these calls for is by adopting a customer-first mindset and a data-driven methodology.
In her keynote handle, “How to Achieve Human-Centric Customer Experiences Through Technology”, Sara will invite the viewers to embrace digital transformation. She’ll showcase the alternatives out there to manufacturers that leverage know-how to increase client experiences.
Restrictions to motion throughout COVID-19 resulted in modified client buying behaviors and model interactions, additional intensifying the bond of tech and CX. Sara’s keynote will make clear how at this time’s main firms strategy constructing out a memorable buyer journey, from know-how to messaging touchpoints, to set their manufacturers up for achievement.
An Amazing Speaker Lineup at Activate Live
We’re ecstatic that Sara will probably be at Activate, however that’s not all. Introducing the dreamers, builders and makers of at this time’s most compelling buyer experiences and the audio system that will probably be becoming a member of Sara on the digital stage at Activate Live:
- Bozoma Saint John, CMO of Netflix
- Gina Igwe, Sr. Director, CRM at DoorDash
- Alexandra Farrar, Retention Marketing Manager at Cars.com
- Imelda Skinder, Listener Lifecycle Manager at Stitcher
- Indi Pollard, Email Marketing Lead at Blockchain
- Guilhaum Ceccaldi, Head of Growth at Prose
- Boris Savoie-Doyer, Head of CRM at Aspiration
- Oriana Wen, Director of Data and Innovation at Blue Bottle Coffee
- Brian Balfour, Founder and CEO of Reforge
- Adam Knight, Director of Engagement at Zoopla
- Chris Frost, Senior Product Manager at Zoopla
No matter the place you’re on this planet, you’ll be able to be a part of our neighborhood of dreamers, builders and makers at Activate. We’ll be updating the agenda and including extra audio system as we get nearer to the occasion. Stay up-to-date and in-the-know on every little thing Activate—by registering without spending a dime at this time.