Transcend is the data privacy infrastructure that makes it easy for corporations to offer their customers management over their private knowledge. By making knowledge topic requests painless for corporations, Transcend is placing customers all over the place within the driver’s seat of their private knowledge.
Read on to be taught extra about how automating knowledge privateness requests will increase inside efficiencies and builds belief along with your viewers.
Global privateness legal guidelines like General Data Protection Regulation (“GDPR”), California Consumer Privacy Act (“CCPA”) and others imply that your customers have the appropriate to request entry to or deletion of their knowledge. These privateness requests have to be rolled throughout an organization’s complete tech stack, together with by means of Iterable and different companions.
But it’s not simply in regards to the legislation. Seamlessly orchestrating your knowledge privateness operations is a necessary a part of making certain that your group is constructing a unified model expertise that respects person knowledge and builds belief.
Great manufacturers don’t preserve person knowledge that they’re not imagined to have anymore. And there’s nothing worse than sending out a marketing campaign email to a person who already opted-out based mostly on their privateness desire.
To assist corporations deal with extra agile knowledge privateness operations, we not too long ago labored with Iterable to launch an integration that totally automates person privateness requests (like entry and erasure) throughout Iterable techniques. Now corporations can use the Transcend + Iterable integration to keep away from manually processing knowledge privateness requests and scale back the chance of human error.
This submit will present how one can be certain that person privateness controls are managed throughout a complete knowledge system in a easy and straightforward method, beginning with channels throughout the Iterable platform.
Benefits of Automating Data Privacy Requests
As extra customers train their privateness rights, guide compliance workflows break down. The assets required to handle particular person preferences throughout knowledge techniques with spreadsheets, ticketing techniques, web-forms or docs turn into an excessive amount of. Compliance gaps additionally begin to emerge, together with neglecting to make sure that a person privateness request is definitely rolled by means of a accomplice knowledge system like Iterable.
As a cross-channel advertising and marketing platform, Iterable permits email, cell push, SMS, in-app notifications, net push, social, and extra to work collectively seamlessly. Through these channels, you’re optimizing the shopper journey, but additionally gathering knowledge in varied—ideally clear to your buyer—methods.
The subsequent time the authorized group pings you as a result of a person has requested to “access their data,” “be deleted” or “opt out,” actions will typically must be pushed throughout your complete knowledge ecosystem, together with Iterable.
Rather than a multi-step sequence of emailing your Iterable rep asking them to deal with querying different SaaS distributors, consolidating throughout inside databases, and securely returning the information to the end-user, these requests might be mechanically rolled by means of their complete Iterable system. The API permits Transcend to enter these knowledge sources, discover a person’s knowledge, implement an decide out or delete their knowledge. This reduces your operational time and threat of human error, however most significantly, fills important compliance gaps.
It’s easier than you would possibly suppose.
How to Integrate Transcend and Iterable
To arrange the combination and improve confidence in your advertising and marketing automation:
Input only one Iterable API Key on the Transcend Admin Dashboard to attach Iterable + Transcend. Then, inside Transcend, specify the information actions (e.g., entry, erasure, or communication opt-out) to allow on totally different knowledge factors (e.g., Iterable world profiles, person occasions, and mailing lists). This is the place you too can set entry controls in your complete group.
Transcend will then mechanically compile and function on the information within the Iterable platform for every new privateness request you obtain. This received’t require any guide intervention out of your group.
Finally, because the integration is a part of Transcend’s end-to-end encryption safety mannequin, Transcend can’t see the information it’s working on in your techniques. Crucially, this end-to-end encryption means that you can clear up knowledge privateness automation with out inviting pointless threat.
How Companies Benefit From the Iterable + Transcend Integration
Companies like Opendoor, The Athletic, and Jane use Transcend + Iterable collectively, to make sure that their knowledge privateness is dealt with throughout all Iterable channels.
For these corporations, knowledge privateness is of the utmost significance for his or her clients. An enriched buyer expertise has correct knowledge privateness protocols in place to verify anybody who interacts along with your model feels snug and protected doing so. The Transcend + Iterable integration ensures this course of is computerized and seamless for all concerned.
Ready to get seamless privateness administration and enhance your knowledge management? Implement the Transcend integration (free for Iterable clients) or get an Iterable demo right this moment.