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Recapping 2021 with Team Iterable

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Somehow, 2021 concurrently dragged on and whizzed by. But, earlier than we formally bid farewell to this yr, we needed to replicate on a few of our group accomplishments right here at Iterable. There’s lots we’re pleased with and, for posterity, we need to make certain we doc it as we head into 2022.

Let’s have a look again at a few of our proudest achievements.

Surpassed $100M ARR

There’s no approach this wasn’t making the record. With Annual Recurring Revenue (ARR) demonstrating tangible development, reaching $100M ARR is a big milestone for Iterable, our prospects, companions, and stakeholders. We couldn’t have achieved this with out dedication to our tradition, expertise, and world impression. Our Iterators are on the coronary heart of the enterprise and having the ability to present the impression of their onerous work, in such a giant approach, is one thing to be pleased with.

EOY Recap 2021 - 100M ARR

“This is a tremendous milestone for Iterable, and an incredible moment for our team, customers, partners, and investors. It’s a true testament to the hard work and dedication of our team, and a key indicator of being at the forefront of a rapidly evolving market.”

Andrew Boni, CEO and Co-Founder of Iterable

Activate Live 2021

With the world on lockdown throughout COVID, we nonetheless needed to deliver our group of world-class entrepreneurs collectively. Activate Live introduced everybody collectively—nearly…and on an island! Thousands of conference-goers constructed their very own avatars and explored the digital house as if it had been an in-person convention. Attendees may community, shoot hoops, and even cruise round in a velocity boat. All between periods, in fact. But, the pièce de résistance was our content material, with audio system from manufacturers like DoorDash, Stitcher, and our keynote speaker, Bozoma Saint John, CMO of Netflix.

EOY Recap 2021 - Activate

Want to hitch in on the enjoyable? Be positive to register for Activate 2022!

Stephanie Buscemi Joined Our Board of Directors

In 2021, we additionally added a brand new member to our board of administrators: Stephanie Buscemi, former CMO of Salesforce. With 25 years of enterprise software program expertise underneath her belt, Stephanie is the proper match to hitch the Iterable board. Not solely does she have data of legacy platforms, however she additionally understands trendy martech stacks and what prospects want and need to run profitable advertising applications. Iterable is on the slicing fringe of digital advertising expertise, and we’re glad to have Stephanie alongside for the trip.

“Iterable is at the forefront of this marketing transformation. They are guiding some of the world’s most advanced marketers in industries, like consumer packaged goods and retail, on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization.”

Stephanie Buscemi, Iterable Board Member

Welcomed Our Head of DE&I, Markita Jack

With Trust as one in all our 4 core values, to assist assist our Iterators, we made it our mission this yr to deliver range, fairness, and inclusion to the forefront. So, in August of this yr, we employed our Head of DE&I, Markita Jack. We lately sat down with Markita to listen to her ideas on why she selected Iterable and what she envisions for Iterable sooner or later.

“My goal is to continue to empower Iterators to do the best work of their careers, building on the success of DE&I programs, campaigns, and initiatives already launched by the Iterable team.”

Markita Jack, Head of DE&I at Iterable

The Iterable Expies

In the previous we’ve got had an awards program however this yr we utterly rebranded and reinvigorated it. Now referred to as the Iterable Expies, these awards purpose to acknowledge our prospects who’ve elevated their prospects’ expertise. The Expies have a number of classes, together with “Marketing Dream Team of the Year” and “Best Use of Data,” with the objective of highlighting one of the best of one of the best in customized advertising.

Some of the winners included UNiDAYS, Calm, and Zoopla. Check out the remainder of this yr’s winners to see what it takes to your group to win subsequent yr!

Iterable Wins App Engagement Platform Award

One of our newer accomplishments was successful an App Engagement Platform Award from App Growth Awards. We needed to spotlight this award as a result of it focuses on cell advertising. Because Iterable is designed to assist our prospects create seamless cross-channel experiences, which incorporates channels exterior of email, we had been thrilled to be acknowledged for our cell advertising capabilities.

“Consumers are constantly attached to their phones, and brands want to be constantly attached to consumers, so it should come as no surprise that the app economy has seen such enormous growth.”

Hannah Ogden, Senior Strategy Consultant at Iterable

Excited for What the Future Has in Store

Clearly, 2021 has been a busy yr for Iterable, however we’re much more excited to see what we are able to accomplish in 2022 with our group and group of skilled entrepreneurs. 

Thank you all for becoming a member of us this previous yr. We hope everybody has a contented and wholesome New Year. Onwards!

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