Skip to content
Home » Blog » How Radar Bridges Digital and Physical Worlds With Geofencing

How Radar Bridges Digital and Physical Worlds With Geofencing

  • by

If you’ve been round our content material just lately, you may need seen a theme of Dreamers, Builders and Makers. These are the folks behind right now’s buyer experiences. The ones developing with huge concepts, fixing issues and considering creatively and strategically to verify each buyer has an expertise price remembering. 

As a part of our effort to spotlight these professionals, we kicked off a brand new interview collection, “Dream It, Build It, Make It.” In this collection, I dive deep with company from a wide range of industries to be taught extra about how they’re working to create long-lasting connections with their audiences. 

The buyer expertise goes past the second of buy, and the company I chat with present how granular and personalised you’ll be able to actually get when specializing in the proper issues. We’re all on this collectively, so what higher approach to collaborate than sharing concepts?

In our newest installment, hear from Nick Patrick, CEO and co-founder of Radar, a geofencing platform altering the way in which manufacturers use location to personalize experiences. 

Meet Nick From Radar

How has geofencing modified in advertising and marketing after we know that just about everyone seems to be at house? In our chat, Nick walks by means of how manufacturers have tailored geofencing to the pandemic, bridging the hole between the digital and bodily worlds of buyer expertise. 

Normally, by specializing in making a extra frictionless expertise, manufacturers working with Radar are in a position to contextualize a person’s real-time location in messaging. But within the pandemic, oftentimes it was the product altering areas relatively than the buyer, so manufacturers needed to change the attitude whereas nonetheless offering updates and preserving customers concerned. 

Nick takes us by means of a number of examples he’s seen from Radar prospects and past to indicate you precisely the way it’s finished. Give it a watch or a pay attention proper right here. 

Subscribe and Stay Tuned

Be certain to subscribe to our YouTube channel so that you might be up to date each time a brand new episode is stay! You may comply with alongside on Iterable’s social channels in case you miss any episodes. 

Leave a Reply

Your email address will not be published. Required fields are marked *