Push notifications are gaining momentum, and it doesn’t appear like they’re slowing down. They’re an extremely efficient approach to garner buyer engagement—cellular app push notifications can boost app engagement up to 88%—and are an integral half of any cross-channel advertising technique.
What’s attention-grabbing, nevertheless, is that whereas the typical smartphone consumer receives 46 push notifications a day, there isn’t a great repository of push notification examples accessible to simply browse. So, we’ve mixed the facility of the Iterable workforce to collect exemplary push notifications for our fellow entrepreneurs on the market. Take a have a look at how different manufacturers are doing push notification advertising and prepare to be impressed.
Abandoned Cart
Abandoned cart messages are a strong approach to convert prospects who’ve left objects behind. When customers have opted-in to obtain push notifications from a cellular app, push notifications could be employed to serve the identical objective as a standard deserted cart email.
Wayfair
Wayfair not solely makes use of the client’s identify within the title of the push notification, they present a full image of the deserted product within the expanded notification and it deep hyperlinks to the consumer’s cart when clicked.
ASOS
Clothing model ASOS reminded app customers of the objects they saved, hoping to cause them to buy.
Curated Content
Creating well timed, curated in-app content material can also be an excellent alternative to have interaction prospects by a push notification. What’s extra, these push notifications embrace deep hyperlinks, which offer a seamless buyer expertise by sending customers on to the content material talked about within the notifications.
Drizly
Drizly, the liquor supply model, created a women-owned product web page and deep linked their push notification to it throughout Women’s History Month.
Amazon Prime Video
Amazon curated an inventory of packages about Black tradition and by Black creators throughout Black History Month.
Re-Engagement
Re-engagement push notifications are efficient as a result of they’re a direct line to your cellular app. There are sure sorts of cellular apps that depend on re-engagement campaigns—one of these being gaming apps. We’ve talked about cellular gaming retention and push notification advertising is one approach to hold app customers within the loop.
Words With Friends
Popular cellular recreation, Words With Friends, makes use of urgency and social proof to try to get customers to re-engage with their app by way of push notifications.
Duolingo
Language studying app, Duolingo, goals to re-engage customers with quick classes, particular to every particular person’s chosen languages.
Transactional
Push notification advertising may serve the aim of sending transactional messages. With meals supply apps, for instance, when an order is positioned, updates on that order are essential for buyer satisfaction. Sending a number of transactional push notifications throughout an energetic order isn’t seen as annoying, it’s useful.
DoorDash
DoorDash updates customers on the standing of their order with a number of push notifications.
Promotional
We can’t overlook the significance of promotional push notification advertising both. For retail manufacturers, the aim is to get app customers to purchase their merchandise. One means to try this is to supply reductions or particular offers for these procuring throughout the app. With deep linking, customers could be directed to a deal throughout the app versus having to look on-line.
Ulta Beauty
Ulta Beauty provided an app-only deal and featured a product photograph within the push notification particulars.
Beauty Bay
Beauty Bay makes use of push notifications to supply a coupon code and a reminder of the low cost tiers.
ASOS, House of Fraser
Clothing manufacturers ASOS and House of Fraser ship promotional push notifications to promote merchandise and gross sales.
Informational
Push notifications are additionally a superb channel for sharing info, particularly well timed info. Everyone is glued to their telephones today, so having the ability to attain customers wherever they’re is useful for sharing vital info. Think about information headlines—we’ve all gasped when a stunning push notification hits our dwelling screens.
Wired
Apple News shares Wired journal’s updates noon. This replace is especially related with ChatGPT top-of-mind.
CNN
Apple News shares updates from CNN as properly. With the CNN app put in, customers would get notifications immediately from CNN.
ESPN
ESPN shares sport-related information by way of push notification advertising.
More Push Notification Marketing Examples to Come
What’s vital to recollect is that customers need to decide in to obtain push notifications. This implies that as a model, you’ll need to strike a stability between offering worth and being a nuisance. With too many notifications you run the chance of customers opting out, however with too few your model could also be forgotten.
If you’re unsure what works finest to your customers, don’t be afraid to check. Try out some choices, see what works, and run with the highest performer. OBRIO’s astrology app, Nebula, was in a position to make use of A/B testing to determine which subscription supply push notifications had been most impactful.
There are limitless potentialities with push notifications and types are beginning to get extra inventive. We’ll proceed to gather examples so our library of push notification advertising examples will solely proceed to develop.
Have you obtained push notifications you assume are noteworthy? Share them on LinkedIn and tag @Iterable.