Build higher emails, quicker ⚡
There’s rather a lot to maintain monitor of in the case of email, particularly when over 65% of entrepreneurs create at the least two variations of an email on common. With the introduction of merge tags and ESP Sync enhancements in Litmus Builder, you’ll be able to construct higher emails, quicker.
Merge tags in Litmus Builder
Easily construct and preview ESP merge tags to create extra personalised emails, quicker immediately in Litmus Builder.
With merge tags, you’ll be able to:
- Reduce the effort of leaping between instruments
- Insert merge tags from a number of ESPs, all in one place
- Add your personal customized tags
Friendly heads-up: This characteristic is on the market completely for Litmus Enterprise plans.
ESP Sync enhancements
ESP Sync, however higher! We’ve made a number of enhancements to ESP Sync in Litmus Builder, making it simpler to remain organized as you sync emails from Builder to your ESP. This consists of:
- Location choice: As you construct emails, select which folders to sync your emails to. This characteristic is on the market for SFMC, Marketo, Eloqua, Hubspot, and Mailchimp.
- ESP connection nicknames: Label every of your ESP connections so it’s simpler to differentiate between them.
Friendly heads-up: ESP Sync is on the market for HubSpot and Mailchimp customers on Litmus Plus and Litmus Enterprise plans. ESP Sync is on the market for Salesforce Marketing Cloud, Marketo, and Eloqua completely on our Litmus Enterprise plans.
Email testing, your approach 🧪
Did you realize that email shoppers replace each 1.2 days on common? That’s rather a lot to maintain up with.
We understand how necessary it’s to maintain your email testing and QA course of environment friendly and efficient. Here’s what we added this 12 months that can assist you just do that.
Email Testing Profiles
Test the way in which you need with Email Testing Profiles. Create customized lists of email shoppers and units which are related to what you are promoting and workflow—and label them in a approach that is sensible to your workforce.
Want to deal with Dark Mode? Create a Dark Mode testing profile. Need to repair a bug in Outlook email shoppers? Create a testing profile with solely Outlook shoppers. The choices are limitless!
Here are some extra concepts to jog your creativeness:
- The VIPs: Email shoppers and units your particular viewers makes use of probably the most
- Troublemakers: Email shoppers that ceaselessly pose design challenges
- The Nocturnal ones: Dark Mode email shoppers
- Byte-sized: Mobile units solely to check all of your mobile-specific wants
Friendly heads-up: This characteristic is on the market completely for Litmus Plus and Litmus Enterprise plans.
6 new email shoppers to check in
Emails that arrive damaged are sometimes deleted in a matter of seconds, resulting in unsubscribes and a poor subscriber expertise.
We understand how necessary it’s to have the flexibility to check in the latest shoppers and units to make sure your designs come throughout proper. Throughout the 12 months, we added new email consumer assist for:
- Windows 10 Mail Dark
- iPhone 14
- iPhone 14 Dark Mode
- iPhone 14 Pro Max
- iPhone 14 Pro Max Dark Mode
More highly effective, actionable insights 🔎
It’s necessary to not solely have quick access to subscriber conduct perception but in addition dependable metrics. Our 2022 options aimed to offer actionable insights to raised empower entrepreneurs with information.
Email Performance Indicators
While ESPs show baseline metrics (like click-through price and unsubscribe price), they don’t present contextual steerage.
Email Performance Indicators in your Litmus’ Integrated Insights Report present highly effective, actionable insights at a look—making it straightforward so that you can rapidly glean actionable insights.
Visual badges robotically floor emails which are performing nicely (or not), and spotlight particular particulars on why. Click every badge for advised follow-up actions so you’ll be able to optimize segmentation, listing hygiene, and design and improvement—with out the guesswork.
New Analyze Dashboard
We redesigned the Litmus Analyze tab to provide you extra information at your fingertips. The single dashboard view reveals:
- Key insights out of your Integrated Insights Report
- Average subscriber engagement metrics
- Your most participating email content material
- Easy navigation to detailed stories
Friendly heads-up: Litmus Email Analytics is on the market on Litmus Plus and Litmus Enterprise plans.
Integrations 🧩
Whether it’s a brand new email service supplier or a brand new addition to your advertising tech stack, Litmus has grown its integrations sport that can assist you work smarter throughout your email workflow.
Litmus Extension for Klaviyo
Give your email manufacturing and testing workflow a velocity increase as you construct in Klaviyo with Litmus Extension.
Use Litmus Extension in Google’s Chrome browser to preview emails throughout 100+ email shoppers and units and carry out different important pre-send checks—with out switching between instruments.
Friendly heads-up: This characteristic is on the market completely for Litmus Plus and Litmus Enterprise plans.
Integrations Marketplace
We created a one-stop store for all our integrations—aka, Litmus Integrations Marketplace. Quickly browse and be taught extra concerning the numerous platform and productiveness integrations out there in your account.
Friendly heads-up: This characteristic is on the market for Litmus Basic, Litmus Plus, and Litmus Enterprise plans.
More progressive personalization 🚀
Customers anticipate participating, personalised, email experiences. 71% of consumers really feel annoyed with impersonal experiences, but 72% of marketers say assembly buyer expectations is tougher.
Over 50% of entrepreneurs advised us personalization is a precedence for them—however maintaining with subscriber expectations is hard. Here are our developments in personalization over the previous 12 months.
Litmus Personalize, powered by Kickdynamic
With Litmus Personalize, powered by Kickdynamic, Litmus now offers the business’s most complete email personalization, optimization, and insights platform.
The Litmus Personalize answer empowers entrepreneurs to automate and scale the creation of personalised particular person email experiences that drive outcomes. This consists of:
- Live email content material reminiscent of polling, countdown timers, geolocation concentrating on, and climate
- Content automation that pulls the most recent information out of your CRM, product feeds, and extra
- Predictive Recommendations seamlessly monitor on-site exercise and subscriber conduct then use that information to advocate personalised merchandise
Harness the ability of AI-driven suggestions and yield highly effective outcomes that increase buyer loyalty and drive income with Litmus Personalize.
Friendly heads-up: This characteristic is offered individually from core Litmus plans.
Explore Gallery in Litmus Personalize
Explore an entire world of personalization—proper at your fingertips. We added a brand new email inspiration gallery to Litmus Personalize that can assist you discover the right personalization tactic to your subsequent email.
Friendly heads-up: This characteristic is offered individually from core Litmus plans.
Make each ship depend
Start the 12 months robust: Up-level your email technique and optimize your subscriber’s experiences with superior personalization utilizing our new capabilities.
If you’re already a buyer on a Litmus Enterprise plan, see what’s new in your account. Otherwise, get in contact with us to see how one can get entry to all the newest Litmus options.