Today, we’re excited to announce the official launch of the Iterable Academy, our free, on-line buyer studying platform designed to offer content material that conjures up and lets you obtain your objectives with Iterable and grow to be an empowered progress marketer.
If you’re new to utilizing Iterable, you will get began in your studying journey immediately with our Foundations studying path the place you’ll grasp the fundamentals—every thing from importing your customers to establishing your first marketing campaign, and an entire lot extra.
And for these of you already enrolled in the Iterable Academy, you’ll be thrilled to see that now we have just lately added brand-new content material with much more coming quickly!
Available at present, now you can dive into our extra Intermediate and Advanced programs that cowl subjects like, Integrating Iterable with Facebook, Advanced Handlebars, and Advanced Personalization and Mobile workshops.
Behind the Scenes: A Q&A With Caitlyn Vestal
Now, with out additional ado, we need to introduce you to Caitlyn Vestal, Iterable’s Customer Education Manager who has labored tirelessly behind the scenes to convey the Iterable Academy to life and ship e-learning content material that our clients will love.
Keep studying to study Caitlyn’s method to coaching and onboarding, her recommendation to firms trying to launch their very own coaching applications, and a sneak-peek into just lately launched programs in the Academy.
Tell us about your self, Caitlyn.
I most just lately come from the monetary reporting SaaS business the place I held roles as a Lead Customer Success Manager, Product Trainer, and Education Product Specialist over a interval of seven years.
Prior to becoming a member of Iterable, I traveled onsite to coach our companions like Deloitte and Accenture, along with commonly internet hosting reside coaching classes for different companions and clients.
I additionally acted as a undertaking supervisor and subject-matter knowledgeable to develop our choices for companion and buyer trainings and certifications, working with the Instructional Design crew to construct partaking, dynamic e-learning content material.
What’s your method to coaching and onboarding?
When we speak about coaching professionals, the most essential factor is to supply quite a lot of modalities for all the totally different studying kinds on the market. This not solely retains the learner extra engaged, nevertheless it additionally creates an atmosphere the place the learner desires to hunt out extra alternatives to study, leading to greater completion charges and nice person satisfaction.
In onboarding brand-new clients and companions, we need to present studying content material that helps them obtain their objectives in the Iterable platform. We do this now with our Foundations studying path, together with Intermediate and Advanced programs that we’re including each week!
How do you determine the way to prioritize coaching content material?
At any software program firm, there may be an infinite record of product updates, new releases and alternatives for enchancment. Education efforts must match that tempo to the best of our skills, and a method to try this is thru prioritizing studying content material for key elements of the platform.
Some questions I ask embody:
- “What products and features are customers using the most?”
- “What questions do our internal teams in Customer Success and Professional Services receive most frequently from our customers and partners?”
- “ What does our Product Marketing team need in order to have an effective product launch?”
These all are enormous elements in how we determine on what to work on now, and in the close to future.
What’s your recommendation to firms launching their very own coaching applications?
My recommendation would first be to ask A LOT of questions. That could seem apparent, however it’s extremely essential when you find yourself constructing out a coaching program to satisfy with all the key stakeholders at your organization to establish what they want from training.
That not solely tells you what to handle firstly, like what programs that you must prioritize, nevertheless it additionally opens up these traces of communication, that are very important in case your training division is to achieve success.
The different factor to recollect is that that you must establish your crew’s mission. You can achieve this by asking questions, like:
- Why does your small business exist?
- What objectives do you hope to attain?
- How will you obtain these objectives?
- What are your communication and analysis methods for the content material you create?
- What will your upkeep overview cycle seem like?
There are so many different elements to contemplate, however these are a few of the most essential ones to me. As I wish to say, you need to construct the home earlier than you may put your whole favourite issues inside.
Lastly, what’s new with Iterable Academy?
There are so many new issues occurring! Not solely are we constructing out our content material roadmap for 2021, but additionally we’re already starting to launch new programs.
Today, we’re formally launching Academy to our clients, and we might be centered in the coming quarters to launch extra content material, create roles-based studying tracks, and make plans to construct out a buyer certification program. So a lot to stay up for, so keep tuned!
Access the Iterable Academy
Iterable has made it simpler than ever for our clients to register for all of the content material Academy has to supply. Visit iterable.com/academy and click on “Request Access” to affix at present!