Why is the actual fact my small “side hustle” area of interest websites hit $15K USD monthly such a giant deal?
I’ll inform ya.
When I give up my job to enter on-line publishing full time my aim for my total enterprise was to hit $15,000 monthly. I figured that may be a great residing. It is an efficient residing. It’s an excellent residing. Here’s the screenshot of all Mediavine income for the final 30 days.

My Skimlinks and Amazon commissions from my smaller websites push it by means of $15K:
Total final 30 days: $15,129 USD
I’ve lengthy relied on one website for all my income. It’s a terrific website. It does very, very effectively. I proceed placing most of my effort and time into it. Even Fat Stacks is essentially depending on that website. After all, no person would purchase my programs or take note of something I’ve to say if I didn’t have profitable real-world area of interest websites.
Relying on one website will be is dangerous. The May 2022 Google replace is a testomony to that. Many pubs misplaced 50% or extra of their visitors. I assume my largest website is on the stage the place I’d nonetheless be doing fairly effectively if it misplaced 50% of its income but when that occurred thrice in a row, that may be dangerous.
And so, together with different causes, I’ve slowly grown further area of interest websites over the previous few years. I’ve offered a number of (8 to be exact) alongside the way in which as effectively. I presently have a complete of 19 area of interest websites. 50% of them are one 12 months outdated or youthful. I’ve gone on a website launch spree during the last 12 months. I believe I’m good for now however come 2023, I’ll in all probability launch a number of extra only for kicks.
As my smaller websites develop, they now collectively earn greater than $15,000 monthly. These websites don’t embrace my largest website and doesn’t embrace Fat Stacks. These are small, newish area of interest websites that I haven’t put all that a lot tender loving care into. I kinda run them passively. One month I’ll order content material for a number of of them. The subsequent month I order content material for one more batch. So on and so forth. Due to restricted sources and time, these websites are slow-growers and I’m okay with that.
Except now that collectively they’re incomes $15,000 monthly, they’re attending to the “serious money” level which is great.
I see no motive that collectively they gained’t hit $30K monthly in a 12 months on the fee they’re rising.
My long-term aim is that almost all of my on-line income is unfold out throughout 5 to 10 websites. While I’ve 19 websites proper now, I do know some gained’t work out. While I don’t like ditching websites, I’ll. Win some. Lose some.
Self-financing area of interest websites is likely one of the greatest milestones to hit for subsequent area of interest websites
Not solely is $15K monthly a significant quantity for me, however that is also an quantity that makes all these websites collectively self-financing. $15,000 monthly spent on content material is about 190 articles. 190 articles for 17 websites is 11 articles monthly. That’s not going to spark quick development however it is going to slowly develop your complete portfolio over time right into a an increasing number of priceless and diversified portfolio with out me being out of pocket. It’s an excellent milestone to get to.
It actually is simply the passage of time and reinvesting income to develop this portfolio.
I’m positive by subsequent 12 months I’ll determine a number of extra websites not price reinvesting in. I’ll be whittling down the websites I give attention to. That will assist me get extra out of my reinvestment going ahead. I presently have two websites I let sit idle. I’ve tried and tried to make them work however they aren’t rising. They earn cash (one earns $1,000 monthly ) in order that they’re not solely ineffective.
Assuming 4 extra websites don’t actually hit the large leagues in one other 12 months, I’ll be left with specializing in 13 websites. In the long term, if I’ve 5 to 10 massive earners, that’s very best.
Will see the way it goes. This enterprise is continually altering.
One factor that hasn’t modified for me through the years and that’s specializing in publishing first rate content material. That’s been a continuing that’s paid off effectively. I don’t count on that to vary any time quickly.

Jon runs the place round right here. He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of bucks. His satisfaction and pleasure is the email publication he publishes.
In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a wide range of net properties visited and beloved by hundreds of thousands of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.