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Start Your Year Right with Litmus’ Most-Loved Email Marketing Resources

Whether you’re newer to email advertising or a seasoned professional, there’s at all times one thing to study. Level up with the instruments that have been most-loved by the Litmus email group in 2022.

Litmus Email Brief and Planning Worksheet

Every advertising email your model sends ought to begin with a plan. To get the outcomes you need, your email must have a transparent objective and a sound technique behind it. But, there could be any variety of components that knock your email off observe—lengthy earlier than it hits the inbox. For instance, it’s potential that your preliminary plan was stable however course acquired type of murky as soon as it progressed via completely different palms, together with writers, designers, and builders. Or, perhaps stakeholders determined to alter course late within the sport–inflicting your technique to exit the window.

An email transient can function a guiding gentle that that eliminates these types of challenges, so everybody concerned in your email campaigns stacks palms on technique from the start, and stays the course.

Download our four-step email transient and planning worksheet to outline your technique, objectives, objective and method. This helpful little device might help align the groups concerned in your email workflow so that you’re empowered to create an unimaginable subscriber expertise, with each ship.

Once you’ve downloaded your worksheet, get an in depth clarification on the 4 steps to creating an email transient on this weblog put up.

checklist shown on a laptop screen

You might know  that it is advisable check your email earlier than you hit ship—however the place do you start? Download one of our most popular resources—the Ultimate Email Marketing Checklist. It makes it simple to trace the 29 commonest (and important) checkpoints it is advisable hit ship with confidence—in a single helpful guidelines.

To study extra about learn how to use this useful resource and the six crucial phases that play a task in sending the proper email, take a look at this Ultimate Email Checklist weblog put up.

image of Litmus' subscription email templates

Email templates are reusable HTML information which can be supposed to make your design and creation course of smarter, as a substitute of more durable. Because the underlying template has already been coded to outline the construction and magnificence of the email, it’s reusable.

Need to regulate copy, photographs, and hyperlinks so messages are related to every marketing campaign? An email template allows you to do precisely that—with out requiring you to construct from scratch each time.

Email templates are a path to effectivity, pace, and model consistency. They may even give different email entrepreneurs in your workforce a possibility to create an incredible, on-brand email—with no coding abilities required.

If your purpose is to work a bit of smarter in 2023, download these six proven templates—optimized for Dark Mode and street examined in 100+ email purchasers and units.

To study extra about learn how to use these templates, take a look at our subscriber email examples weblog put up, full with ideas and helpful pointers for making these templates your individual.

Check out all of Litmus’ email advertising sources in your greatest yr but

Want to work more efficiently next year? Start or grow your own email newsletter? Check out Litmus’ Resource Hub for guides, studies and templates created by email execs, for email execs!

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