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Mobile on the Move: A Look Back at Mobile Updates from Q3

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Hard to think about however summer season is on the outs and fall is right here. Though seasons change, right here at Iterable, cellular is a continuing on our thoughts. And for good purpose! Let’s overview some choose cellular updates from this final quarter alone:

  • iOS shook issues up: Apple made advertising waves with their announcement of all the privacy-focused enhancements packed into iOS 15. Though something iOS 15 associated triggers alarm bells about open charges at this level, it’s necessary to acknowledge the modifications coming to push notifications, too. The launch of Apple’s Focus modes now pauses the supply of push messages and holds onto them for later consumption, whereas Notification Summary permits an finish person to create scheduled summaries of notifications that they’ve obtained from apps of their selecting. These updates usher in new modifications to our realized behaviors and attitudes regarding the channel.
  • SMS is all the buzz: It appeared like 2021 was destined to be the “Summer of SMS.” There’s been a ton of buzz about the channel itself—some manufacturers are instructing this previous canine new tips, whereas others are merely vying to construct it into their cross-channel arsenal. Apple’s potential compromisation of email solely additional fanned the flames round manufacturers needing to diversify messages over new channels. Luckily, SMS has a ton to supply. It’s a (comparatively) straightforward implementation, gives excessive engagement, and a fast ROI…when leveraged successfully.
  • Mobile presence is a precedence: We not too long ago concluded our semi-annual Marketing Masters and Customer Advisory Board conferences, the place a few of the brightest advertising minds got here collectively to speak store. No shocker right here, however cellular as a motion was a sizzling subject. Marketing leaders, strategists, and executors are all fascinated by their respective cellular futures—this included every part from their plans to undertake new cellular channels, how iOS 15 is catalyzing cellular motion, and the way manufacturers are reimagining the potential inside SMS.

As you may think, we’ve been exhausting at work ensuring we’re transferring in-step with the traits of the market and our clients’ wants. And naturally, we’d be remiss if we didn’t use this chance to indicate how we’re responding in form!

Recent Mobile Updates

Pushin’ Forward with iOS 15

We wrote final month about how we had been particularly tailoring our push answer to function alongside Apple’s new requirements. We’re now happy to report that our Interruption Levels for push messaging is reside!

Interruption Levels settings allow entrepreneurs to tailor their push experiences with granular controls over message supply and design. This characteristic assigns a brand new “Interruption Level” weighting to push notification templates. Based on the stage you select, necessary push messages can now “break through” Focus Mode and Notification Summary, making certain your message isn’t by accident missed.

How Interruption Levels Work

Within your iOS-specific template settings, you can provide a push template an Interruption Level designation of energetic, passive, time-sensitive, or important to carry out desired actions below Apple’s new requirements. We’ve additionally outlined their actions in the dropdown for simple overview!

After that, merely choose the stage you are feeling is necessary from the dropdown below the template’s iOS Only Settings.

Interruption levels

A nearer look at Interruption Levels in the iOS push template

Less SMH, More SMS

Back in July, we broke new SMS floor with our introduction of native hyperlink shortening and click on monitoring. We’re glad to report that the enhancement was obtained with overwhelming enthusiasm, and so far, we’ve seen some very sturdy buyer adoption charges! Building atop that success, we’ve been increasing into these new capabilities to layer in some extra bells and whistles to additional energy up the channel.

The first of those is the auto-generation and auto-appending of UTM parameters to these shortened SMS hyperlinks. Traditionally, considered one of SMS’s biggest challenges was the incapability to trace efficiency of opens and clicks. Thankfully, our first launch resolved a lot of that ache. But taking that one step additional, with this cellular replace all you need to do so as to add distinctive UTM monitoring to your SMS campaigns and use them for segmentation in instruments like Google Analytics is just verify a field. Yes, it truly is that straightforward.

How Auto-UTM Parameters Work

Inside the SMS template editor, click on over into the “Advanced options” tab and check-on the Google-enabled analytics monitoring (it’s the identical approach it’s completed with email). Once deployed and reside, you may monitor your SMS particular marketing campaign efficiency and the influence it has on your web site site visitors.

SMS tracking - mobile updates

Streamlined SMS hyperlink open monitoring inside the SMS template editor

But wait! There’s extra! We’ve additionally added the performance to construct your individual customized hyperlink parameters must you desire to trace it your approach.

custom parameters - mobile updates

Add and customise your brand-specific parameters that retains efficiency reporting on monitor

And final however not least, we’re very excited to announce that deep linking in your shortened SMS hyperlinks is now obtainable! Deep linking is a useful software for streamlining the SMS click on expertise. Now, as soon as a person faucets your SMS brief hyperlinks, they’ll routinely be taken to your goal vacation spot inside your app (if it’s put in) or to a particular part of your web site.

How SMS Deep Link Shortening Works

For clients already utilizing deep hyperlinks in email, this new enhancement will work proper off the bat for SMS should you’re utilizing the identical monitoring area! If this launch is the cellular replace that evokes you to start out deep linking, even higher! We’ve acquired the full configuration in our documentation, however at a excessive stage, all you’ll must do is configure your required monitoring and vacation spot domains you’d like your hyperlinks to path to. This approach, as soon as your SMS hyperlinks are shortened, Iterable will know which hyperlinks should be rewritten as deep hyperlinks, routed and tracked.


Ultimately, we see cellular as the main car for enabling right now’s and tomorrow’s related buyer experiences. And with that as our North Star, we’ve acquired large plans on the cellular and cross-channel fronts and are very enthusiastic about a few of the developments we’ve got deliberate on each our near- and long-term roadmaps. Thanks in your continued help!

To see our cellular updates in motion, schedule an Iterable demo right now and, in the meantime, have a look at our product options in additional element.



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