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Iterable Named a Marketing Automation Leader in G2 Report

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The folks have spoken!

Iterable has been recognized as a Leader in Marketing Automation, based mostly on its excessive ranges of buyer satisfaction and likeliness to suggest scores from actual customers on G2, the world’s main enterprise options assessment web site.

Iterable’s G2 Product Profile

According to the Spring 2020 G2 Grid® Report for Marketing Automation, “Iterable has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence.”

Here is a breakdown of Iterable’s Satisfaction Ratings:

  • 91% of customers rated Iterable 4 or 5 stars
  • 93% of customers imagine our product is headed in the suitable route
  • Iterable ranked above the business averages in Ease of Doing Business With (91%), Quality of Support (90%) and Ease of Use (86%)

Additionally, G2 reviewers ranked the next as Iterable’s highest-rated options:

  • Sending outbound emails (93%)
  • Building and personalizing emails (91%)
  • Workflow functionality (90%)
G2 Marketing Automation Grid

Click the picture to learn the complete report and study why Iterable was named a Leader in Marketing Automation.

What Reviewers Had to Say About Iterable

Today, greater than 3 million folks go to to learn and write genuine critiques about 1000’s of software program merchandise {and professional} providers. With over 1 million critiques, G2 goals to be a trusted supply that helps each enterprise skilled make higher know-how choices.

Here’s what our clients needed to say concerning the Iterable platform in their reviews on G2:

Iterable is our MVP, most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints.”

Excellent marketing automation platform. Iterable is an incredible platform for marketing automation. Evergreen funnels are becoming a huge part of my company and Iterable makes it very easy to make this possible. Beyond that, I think Iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit.”

Making growth marketing fun! Iterable’s data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease.”

One platform to rule them all. We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It’s super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.”

Marketing Automation Defined

G2 defines Marketing Automation software program as a product that “automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.”

“These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.” ~ G2

To qualify for inclusion in the Marketing Automation class, a product should, amongst different components:

  • Automate two or extra of the next: email, social media, SMS and digital adverts
  • Provide superior email advertising and marketing capabilities, together with A/B testing, spam filter testing, scheduling, dynamic segmentation and detailed efficiency reporting
  • Contact targets throughout a number of channels after particular actions, triggers or intervals of time
  • Provide analytics and stories that observe your complete lifecycle of a marketing campaign, together with ties to income and/or marketing campaign ROI

G2 Methodology

Products proven on the G2 Grid® for Marketing Automation have obtained a minimal of 10 critiques/scores in knowledge gathered by March 03, 2020. Products are ranked by buyer Satisfaction and Market Presence.

The Satisfaction ranking is affected by the next most necessary metrics:

  • Customer satisfaction with product attributes based mostly on person critiques
  • Popularity and statistical significance based mostly on the variety of critiques
  • Quality and age of critiques obtained

The Market Presence rating is a mixture of 15 metrics from G2’s critiques, publicly out there data, and third-party sources—based mostly on market share, vendor dimension and social impression.

Learn More

We’d prefer to thank our superb clients for his or her partnership in serving to make Iterable probably the greatest Marketing Automation options in the market!

You can obtain the Spring 2020 G2 Grid® Report for Marketing Automation to achieve full entry to all of the insights, in addition to how Iterable compares to different applied sciences.

Evaluating advertising and marketing automation suppliers proper now? Learn extra about what actual customers need to say on G2’s Iterable review page!

Read the G2 Grid Report

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