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Iterable Named a Marketing Automation Leader in G2 Fall Report

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The folks have spoken! Iterable has as soon as once more been recognized as a Leader in Marketing Automation, primarily based on excessive ranges of buyer satisfaction and overwhelmingly constructive opinions from actual entrepreneurs on G2, the world’s main enterprise options assessment web site.

Iterable’s G2 Product Profile

According to the Fall 2020 G2 Grid® Report for Marketing Automation, Iterable has been named a Leader primarily based on excessive buyer Satisfaction rankings and a frequently rising Market Presence.

So, what precisely does that imply? Well, for starters, 93% of all Iterable customers rated Iterable 4 stars or larger (out of 5).

Looking deeper into the report’s findings, Iterable additionally outranked the trade averages in three essential advertising and marketing platform capabilities:

  • Sending outbound emails (92%)
  • Building and personalizing emails (89%)
  • Workflow functionality (88%)

Features and performance are vital parts of any software inside your development stack, however G2 person rankings mirror that pragmatic consumers select Iterable for its qualitative values that drive enterprise development:

  • Ease of Doing Business With (90%)
  • Quality of Support (90%)
  • Positive Platform Direction (92%)

G2 Marketing Automation Grid

G2 Fall Marketing Automation Chart

Click the picture to learn the total report and be taught why Iterable was named a Leader in Marketing Automation.

What Reviewers Had to Say About Iterable

Today, greater than 3 million know-how consumers go to to learn and write genuine opinions about software program {and professional} providers. With over 1.1 million opinions, G2 represents the true voices of precise software program customers with first-hand product experiences. 

Here’s what our clients needed to say in regards to the Iterable platform in their opinions on G2:

Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful.”

“As a non-technical marketer, I can use and create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I’ve run into roadblocks or don’t understand how to use a specific feature.”

“There’s a lot to love with Iterable. Their workflow builder is VERY intuitive, principally permitting you to customise your person journey nonetheless you need […] After working with a number of different platforms, I’ve discovered that Iterable’s workflows are by far one of the best in the case of ease of use and customization.

Iterable is an extremely powerful engagement tool that my team uses on a daily basis to send personalized, segmented and automated communication to our users […] one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database.”

Iterable has a great user experience – the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I’ve used before. Their customer service is phenomenal as well.”

“Ever email a support team for help only to get a generic response that you already Googled yourself? Yeah, that doesn’t happen on Iterable. All their support team members have a stronger level of technical proficiency […] Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.”

Marketing Automation Defined

G2 defines Marketing Automation software program as a product that “automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.”

“These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.” ~ G2

To qualify for inclusion in the Marketing Automation class, a product should, amongst different components:

  • Automate two or extra of the next: email, social media, SMS, and digital advertisements
  • Provide superior email advertising and marketing capabilities together with A/B testing, spam filter testing, scheduling, dynamic segmentation, and detailed efficiency reporting
  • Act as a central advertising and marketing database for advertising and marketing data and interactions
  • Contact targets throughout a number of channels after particular actions, triggers, or durations of time
  • Provide analytics and reviews that monitor the whole lifecycle of a marketing campaign, together with ties to income and/or marketing campaign ROI

In addition, these following metrics have an effect on a firm’s Satisfaction score: 

  • Customer satisfaction with product attributes primarily based on person opinions
  • Popularity and statistical significance primarily based on the variety of opinions
  • Quality and age of opinions obtained
  • Overall buyer satisfaction and Net Promoter Score® (NPS) primarily based on rankings by G2 customers

Learn More

We’d prefer to thank our wonderful clients for his or her partnership in serving to make Iterable among the finest Marketing Automation options in the market!

You can obtain the Fall 2020 G2 Grid® Report for Marketing Automation to realize full entry to all of the insights, in addition to how Iterable compares to different applied sciences.

Evaluating advertising and marketing automation suppliers proper now? Learn extra about what actual customers need to say on G2’s Iterable review page!

Download the G2 Marketing Automation report

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