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Mailchimp vs. GetResponse: Who offers better customization?

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So you’re in search of the perfect email advertising and marketing platform, and you’ll’t determine between GetResponse and Mailchimp. Tough one! 

Mailchimp is widely known as probably the most in style email advertising and marketing instruments on the market. But as our in-depth check will present, that additionally appears to imply that Mailchimp tries to swimsuit an “average email marketer” on the market, with little customization out of the field.

Does an “average” email marketer exist, we ask, and the way effectively does Mailchimp cater to extra {custom} wants in comparison with what GetResponse offers?

TLDR; GetResponse offers extra worth for cash at a decrease price in virtually all pricing tiers.

Mailchimp total offers a lot much less customization in its software program. From how advertising and marketing automation actions are triggered to what number of {custom} audiences you may ship your e-newsletter to, Mailchimp successfully limits your creativity.

In distinction, GetResponse permits you to do extra for much less cash. Read on to study extra, or enroll 100% free right this moment.

Table Of Contents

Mailchimp vs. GetResponse: a fast abstract of all options

In a rush? Here’s a fast abstract of all key options which might be included within the two platforms:

Feature GetResponse Mailchimp
Email advertising and marketing
Email templates 100+ Below 10
Email builder
AI options for emails
Marketing automation ✅ (extra customizable)
Signup varieties and popups ✅ (extra superior)
Landing pages ✅ (extra superior)
Multichannel advertising and marketing
Web push notifications
Conversion funnels
Facebook and Instagram adverts
Google adverts
24/7 buyer assist

Pricing for the bottom plan:

# of contacts GetResponse: Email advertising and marketing plan Mailchimp: Essentials plan
500 $19/mo for 1,000 contacts $13/mo
2,500 $29/mo $39.5/mo
5,000 $54/mo $69/mo
10,000 $79/mo $100/mo
25,000 $174/mo $260/mo
50,000 $299/mo $350/mo

Note: Mailchimp has a month-to-month email sends restrict on the Essentials plan of 10x your contact record dimension. With GetResponse, you may ship limitless emails on all paid plans.

Pricing for the medium plan:

# of contacts GetResponse: Marketing automation plan Mailchimp: Standard plan
500 $59/mo for 1,000 contacts $20/mo
2,500 $69/mo $60/mo
5,000 $95/mo $100/mo
10,000 $114/mo $135/mo
25,000 $215/mo $270/mo
50,000 $359/mo $410/mo

Note: Mailchimp has a month-to-month email sends restrict on the Standard plan of 20x your contact record dimension. As highlighted above, this isn’t the case with GetResponse.

Also, understand that these are base costs. Mailchimp solely offers two forms of reductions. A ten% off safety low cost and a 15% off nonprofit low cost. GetResponse, then again, offers three sorts of reductions (from 18% to 50%), so should you join an extended contract, you’ll save much more! 

1. User interface

Let’s check out the overall consumer interface. To guarantee I received the identical expertise, I’ve created a brand new account on each email advertising and marketing platforms.


GetResponse vs. Mailchimp comparison. Picture shows the GetResponse dashboard with the Tools listed unfolded.
GetResponse dashboard with the Tools listed unfolded

GetResponse offers a quick, fashionable, and user-friendly interface that’s straightforward to navigate. Even when you have by no means used some other advertising and marketing apps earlier than, you’ll shortly discover your manner round and be able to launch your advertising and marketing campaigns very quickly.

Whether you wish to test your campaigns’ efficiency or arrange a brand new marketing campaign, you are able to do it with just some clicks. The Quick Actions widget is especially useful, permitting you to carry out a number of the most vital actions, equivalent to creating an email, popup, including new contacts, or launching a advertising and marketing automation workflow.

If you like to discover the options in a extra conventional manner, merely click on on the Tools menu on the high to entry all obtainable instruments

Customizable Quick Actions widget lets you quickly perform your key marketing activities.
Customizable Quick Actions widget permits you to shortly carry out your key advertising and marketing actions

Pro tip: When you first log into GetResponse, you get to decide on whether or not to discover the platform by yourself or to observe the interactive tutorial. If you’re new to the instrument or email advertising and marketing generally, I extremely suggest selecting the latter. Here, the tutorial will present you crucial options, like creating and sending your first e-newsletter.


Mailchimp dashboard with the tools list unfolded.
Mailchimp dashboard with the instruments record unfolded

Mailchimp additionally gives a quick, clear, and pretty intuitive consumer interface. In my opinion, there are two key variations between this and the GetResponse dashboard.

Firstly, the Mailchimp interface has a extra classical really feel. If you respect this aesthetic, you’ll get pleasure from working with this app.

Secondly, the navigational menu shows the obtainable instruments in another way. In GetResponse, to entry buyer info like your contacts record, segments, or tags, you’d go to Contacts after which select the related tab. In Mailchimp, nonetheless, you may see all obtainable options instantly. Instead of solely seeing the Audience class, you’ve got a listing of 8 options associated to this subject.

At first, this will likely appear to be a good suggestion for organizing the menu. If your customers can attain the related function in only one click on as a substitute of two, it’s a win, proper? In this case, I don’t assume so. While the instruments are divided into a number of logical classes (e.g., Campaigns, Audiences), the sheer variety of obtainable choices can really feel overwhelming, with about 40 instruments listed within the menu. As a consequence, you might have to scroll right down to see all of them.

The excellent news is that Mailchimp’s menu features a search function that means that you can dig via all obtainable instruments. This will be helpful, offered you realize what you’re in search of.

Mailchimp's search feature lets you quickly search through the app
Mailchimp’s search function permits you to shortly search via the app

Verdict: Tie

Both platforms supply intuitive interfaces permitting customers to run campaigns and entry all instruments comparatively simply.

The consumer interfaces positively have totally different really feel and aesthetics, however, for my part, there’s no clear winner right here.

Also, though the instruments are displayed in another way on each platforms, I don’t assume that’s a dealbreaker.

2. Email advertising and marketing

Both GetResponse and Mailchimp are primarily often called email advertising and marketing instruments. But let’s look nearer at their email advertising and marketing capabilities and see in the event that they match all our wants.


At its core, GetResponse is an email advertising and marketing service. The app offers an incredible vary of email advertising and marketing options and allows you to ship all forms of emails, together with:

  • One-off campaigns, referred to as Newsletters
  • Automated drip campaigns, referred to as Autoresponders
  • Automated RSS feed emails, referred to as RSS-to-email 
  • Automated emails triggered by varied circumstances and actions, referred to as Automation messages
  • Automated emails referring to transactional occasions, referred to as Transactional emails

You can entry them by going to the Tools menu and selecting the related function (e.g., Automation for Automation messages).

Customizing prebuilt email templates is a breeze
Customizing prebuilt email templates is a breeze

What’s actually useful is that GetResponse retains including new instruments that simplify the method of making your email messages within the shortest period of time doable. Besides providing 100+ prebuilt email templates and an intuitive drag-and-drop email builder, we’ve added an AI topic line generator and an AI email builder. Using them, you’ll be capable of get your campaigns off the bottom in moments.

AI subject line generator creates captivating subject lines in seconds.
AI topic line generator creates fascinating topic traces in seconds

In addition to growing your campaigns, GetResponse permits you to A/B check your messages (as much as 5 variants at a time) and optimize their send-time utilizing Time Travel and Perfect Timing options. Our research have proven that email entrepreneurs who use these instruments can count on as much as 40% higher-than-average click-through charges and better deliverability.

For A/B assessments, the default choices allow you to check topic traces and the content material of your emails. However, if you wish to dive deeper into optimization, you may A/B check your campaigns utilizing Automation.

One of the issues that set GetResponse aside from different email advertising and marketing companies is the Autoresponders function. Unlike different instruments, the place it’s essential construct drip campaigns utilizing Automation builder, right here you should utilize a useful calendar view as a substitute.

Calendar view lets you easily manage autoresponders
Calendar view permits you to simply handle autoresponders

This helps entrepreneurs better visualize the cadence of their email drip campaigns and tells them what number of recipients are at a given stage. It’s notably helpful for working lead nurturing campaigns, onboarding sequences, and email programs.


Mailchimp additionally permits you to run totally different sorts of email campaigns, together with common emails, automations, and transactional emails.

Previously, Mailchimp additionally provided an automatic RSS-to-email function, but it surely’s now not obtainable within the new automation instrument. Instead, you may add an RSS merge tag to your emails, however there’s no approach to set off the marketing campaign when there’s a brand new put up revealed in your weblog.

Setting up a typical drip marketing campaign can be doable in Mailchimp, however to try this, you’ll want to make use of their Automation instrument and construct a Journey.

To design your emails, you’ll want to make use of the drag-and-drop email builder, the place you can begin from considered one of a number of prebuilt email templates. We’ll come again to the email builder later, but it surely’s received a couple of useful options price highlighting now, just like the message fashion editor or email preview that allows you to additionally preview your merge tags.

Mailchimp offers only several email templates out of the box.
Mailchimp offers solely a number of email templates out of the field

While Mailchimp doesn’t supply AI topic line era, it does supply sensible recommendations on what number of phrases, characters, or emojis you need to use in your topic traces. It’s not superb, however it may possibly nonetheless make it easier to enhance your emails.

If you wish to optimize your email advertising and marketing messages, Mailchimp has a built-in A/B testing instrument that allows you to check your topic line, from identify to content material, and ship time (as much as 3 variants at a time). While it doesn’t allow you to check the identical variety of variants at one time as GetResponse, it does have a singular function that lets you choose a profitable variant primarily based on the entire income.

Mailchimp provides tips on how to write better subject lines.
Mailchimp gives recommendations on how you can write better topic traces

One factor I’ve discovered complicated and limiting in Mailchimp is that whenever you’re sending your email campaigns, you may solely choose one viewers.

So, let’s say you’re a advertising and marketing company that offers on-line packages and needs to launch a brand new course about Google Analytics 4.

You determined that you simply wish to goal your former college students – individuals who’ve completed your email advertising and marketing and advertising and marketing analytics programs.

To ship your marketing campaign utilizing Mailchimp, you’d need to both create a brand new phase that mixes all of your college students. Or you’d need to resend the identical message a number of occasions, remembering to exclude overlapping subscribers.

In my opinion, that’s an pointless quantity of labor to do one thing that easy.

Verdict: GetResponse offers better email advertising and marketing options

Not surprisingly, each Mailchimp and GetResponse are highly effective email advertising and marketing platforms. 

While Mailchimp has robust A/B testing and optimization capabilities, its poor selection of email templates and lack of AI-powered instruments make it much less environment friendly for marketing campaign creation.

In addition, GetResponse additionally offers extra flexibility in selecting a number of audiences when sending your email advertising and marketing campaigns.

3. Email builder

We’ll now take a  nearer take a look at the drag-and-drop email builders and email templates provided by each email advertising and marketing instruments.


GetResponse offers an intuitive drag-and-drop email builder that comes with 100+ predesigned and fully-customizable email templates. Using email templates, it can save you numerous time when working in your email advertising and marketing tasks.

The fashionable and mobile-responsive templates are divided into varied classes with the intention to use them for all sorts of email advertising and marketing campaigns. And it’s not simply us tooting our personal horn, we get tons of constructive suggestions concerning the templates from our customers on sites like G2.

Free Email Templates in GetResponse.
Free customizable and mobile-responsive email templates in GetResponse

What is extra, GetResponse will not be afraid to be among the many first early adopters of the brand new AI-powered expertise. So far, we’re seeing that the AI topic line generator and AI email generator (beta) have reduce down the time our prospects spend creating emails by a mean of 85%!

The email creator itself permits you to customise your emails in every kind of the way. You can add, save, and reuse totally different sections and blocks, which may be very useful should you’re going to work with email campaigns recurrently.

GetResponse Email Creator
GetResponse Email Creator comes with free photographs, GIFs from Giphy, and different helpful instruments

Advanced customers will respect the truth that you may optimize your emails particularly for cell gadgets. You can do that by hiding sure parts on mobiles and reversing the order of columns when stacking your parts on smaller screens.

Other helpful options, just like the built-in Shutterstock and Giphy integrations, allow you to shortly embed photographs into your emails while not having to purchase or obtain them, do you have to not have your {custom} graphics.

Inside the email creator, you'll find free images and direct integrations with Giphy and Shutterstock.
Inside the email creator, you’ll discover free photographs and direct integrations with Giphy and Shutterstock

Last however not least, GetResponse email creator additionally offers a spam test, inbox preview, darkish mode preview, and cell preview, which can assist guarantee your email advertising and marketing campaigns look nice irrespective of the place or after they’re considered.


Mailchimp’s new email builder comes with solely a number of prebuilt email templates.

However, should you’d like to realize entry to extra of them, you should buy premium Mailchimp templates of their market.

Mailchimp email templates.
Free Mailchimp templates included in your account

Aside from predesigned layouts, Mailchimp offers a inventive assistant answer that scans your web site for CSS and pictures to develop a custom-made template only for you. This is a really sensible answer, particularly should you’ve already received a longtime model guide with fonts and styling you wish to use throughout all of your advertising and marketing channels.

Mailchimp's creative assistant helps you create emails using your website's styling.
Mailchimp’s inventive assistant helps you create emails utilizing your web site’s styling

The email builder is user-friendly and offers quite a lot of constructing blocks you should utilize to design your emails. Aside from the everyday parts you’ll discover in different email advertising and marketing companies, it offers built-in surveys and apps for native companies, in addition to integration with Canva.

Mailchimp's email editor features a Giphy integration and other valuable built-in tools.
Mailchimp’s email editor incorporates a Giphy integration and different precious built-in instruments

At the identical time, Mailchimp’s email editor doesn’t include any free photographs, so that you’ll have to develop all of your advertising and marketing property elsewhere. For many small companies, this can be vital, as they usually don’t have full-time designers on their groups.

One function I favored essentially the most was the types editor, which helps you to simply regulate the styling for all particular person parts of your messages, just like the headers, paragraphs, or buttons. It will not be notably sensible should you’re reusing present templates, but it surely is useful when establishing your first marketing campaign or adjusting it for the season.

Lastly, the email builder solely offers a easy email preview. It’s not the perfect should you’d wish to test what your message appears like in darkish mode or the way it shows in several mailboxes.

Verdict: GetResponse wins once more

When it involves email templates, GetResponse is the clear winner. It offers 100+ well-designed, fashionable, and cell responsive templates you should utilize instantly. In comparability, Mailchimp offers fewer than 10 templates altogether.

When it involves email builders, each Mailchimp and GetResponse supply good options that’ll fulfill your email advertising and marketing wants. They each have strengths and weaknesses, so I counsel you check them by signing up for a free account.

4. Marketing automation

Let’s proceed this Mailchimp vs. GetResponse showdown by evaluating the advertising and marketing automation options of each platforms.


With GetResponse Marketing Automation, you may construct automated workflows to ship related communication to your viewers all through their whole buyer journey.

You can begin through the use of one of many 40+ prebuilt advertising and marketing automation workflow templates or constructing your personal from scratch. 

The templates are divided into a number of classes primarily based on the targets they serve – e.g., welcome, lead qualifying, engagement and retention, and so on.

Prebuilt marketing automation templates.
Prebuilt advertising and marketing automation workflow templates in GetResponse

After you’ve chosen the workflow template you wish to customise, you’ll enter the automation builder area, the place you may edit or add extra parts to your journey.

You’ll be capable of select from the next:

  • 19 circumstances – for instance, if subscribed, if cart deserted, if occasion
  • 12 actions – for instance, ship message, ship internet push notification, ship SMS
  • 7 filters – for instance, quantity, dynamic phase, consent standing

To create your workflow, all it’s essential do is to tug and drop particular person constructing blocks, join them with a node, after which customise the blocks’ settings. This course of is pretty easy, though each block has a number of settings, so it could take a while to set issues up.

GetResponse Marketing Automation Workflow Builder showing a simple abandoned cart workflow
GetResponse Marketing Automation Workflow Builder displaying a easy deserted cart workflow

The actual energy of the GetResponse automation lies within the dynamic phase filter and tags. Using these blocks, you may goal your viewers with sniper-like accuracy and talk with them as you would like.


Mailchimp’s advertising and marketing automation answer appears pretty just like the GetResponse one.

In truth, it’s the one facet of the platform the place Mailchimp has extra templates to supply! To construct your automated workflows, you should utilize considered one of 70+ templates or construct them from scratch. The templates are categorized primarily based on their objective – discover and welcome new contacts, nurture leads, re-engage contacts, assist and handle contacts.

Mailchimp's automation templates gallery
Mailchimp’s automation templates gallery

Judging by the structure of the Mailchimp templates gallery, their key focus is on connecting your Mailchimp campaigns with different advertising and marketing apps.

For instance, among the many obtainable templates, you’ll discover workflows that allow you to add new contacts from a Google sheet through Zapier. This may be very sensible and can be doable in GetResponse, however you’d need to handle that through integrations and never the Marketing Automation editor.

Mailchimp's automation builder with a loaded template that lets you add new contacts from Google Sheets via Zapier.
Mailchimp’s automation builder with a loaded template that allows you to add new contacts from Google Sheets through Zapier

In phrases of the interface, Mailchimp’s advertising and marketing automation appears barely extra intuitive. The prebuilt templates are straightforward to know and instantly counsel what you should utilize them for (e.g., ship deserted cart emails for high-value merchandise).

Mailchimp’s automation solely permits you to create automation workflows that ship focused emails, replace your contacts’ info, or transfer them to different workflows. However, there’s a Webhooks beta function that ought to permit you additionally to focus on your contacts via different advertising and marketing channels.

Verdict: GetResponse offers extra customizable automations

In phrases of presentation, Mailchimp’s automation templates look better. Their names, classes, and descriptions simplify the method of choosing the proper template.

On the opposite hand, the online push notifications, SMS messages, and different built-in options make GetResponse’s answer extra highly effective. So, should you’re a Shopify retailer proprietor or a B2B that wants multichannel capabilities, you’d wish to go along with GetResponse.

While Mailchimp’s advertising and marketing automation editor permits you to use webhooks, you might discover a number of the parts moderately limiting. For instance, the “time delay” component solely permits you to specify the variety of hours/days/weeks you wish to wait earlier than the subsequent step commences.

Mailchimp’s time delay permits you to postpone the subsequent step by N weeks/days/hours

In GetResponse, then again, you can even select to “wait” till a selected time/day or wait until the subsequent “nth day of a month.” Thanks to this, you may time your automated campaigns better and develop extra advanced situations.

GetResponse's wait element lets you postpone the next step in multiple other ways
GetResponse’s wait component permits you to postpone the subsequent step in a number of different methods

5. Signup varieties

Signup varieties and popups are important parts of each email advertising and marketing technique. After all, should you’re not constructing your email record, to whom will you ship your campaigns? In this a part of the Mailchimp vs. GetResponse rivalry, I’ve in contrast the signup kind builders. 


GetResponse not too long ago launched a brand new model of its varieties and popups builder, which now can safely compete with the capabilities of a number of the standalone popup instruments you’ll discover available on the market.

GetResponse forms and popups creator
GetResponse Forms and Popups Creator that includes a number of templates and constructing blocks

With GetResponse, you can begin constructing your sign-up varieties utilizing considered one of many prebuilt templates. They are available in varied sizes and styles – together with pop-up packing containers, full-screen popups, top-bars, slide-in packing containers, and embedded varieties – and have been designed for quite a lot of totally different use instances, equivalent to:

  • Growing your email record
  • Getting extra gross sales
  • Staying related
  • Getting suggestions
  • Marking the event

Inside the varieties and popups builder, you’ll discover varied constructing blocks, together with promo codes, photographs, movies, countdown timer, signup kind, and extra. Like different drag-and-drop builders inside GetResponse, it’s fashionable and complete.

Popup form templates available in GetResponse.
GetResponse varieties and popup templates are available in all shapes and varieties

What makes this instrument particularly helpful, are the strong concentrating on choices that allow you to show the popups primarily based on a set of assorted circumstances and triggers. For instance, you may show a popup with a singular promo code to individuals who visited a selected product web page a number of occasions.

GetResponse Forms and Popups Display Rules.
GetResponse popup set off settings


Mailchimp additionally offers a built-in answer to create signup varieties and popups.

Similarly to their email builder, the shape builder solely contains a number of templates, and appears barely outdated.

Mailchimp popup editor and templates
Mailchimp popup editor and templates

While the templates are helpful, they don’t supply a lot design freedom. You can’t add totally different parts past what’s already included within the template. In different phrases, if you wish to add movies, countdown timers, or social media icons, you’re better off utilizing one other instrument.

Lastly, there are not any superior concentrating on choices and only some preset show guidelines. You gained’t be capable of goal particular audiences, e.g., desktop customers or customers visiting your web site in a selected nation.

Mailchimp popup display settings.
Mailchimp popup show settings

Verdict: GetResponse offers extra superior varieties and popups

GetResponse is the clear winner in the case of signup kind options. It offers extra templates and a extra superior instrument to focus on your viewers with laser precision.
Naturally, each GetResponse and Mailchimp combine with the entire hottest kind builders, like Wisepops or Optimonk. However, should you’re in search of a single answer, then GetResponse needs to be your decide.

6. Landing pages

It’s time we appeared on the touchdown web page builders provided by Mailchimp and GetResponse. Both supply a drag-and-drop editor, however are they equally highly effective? We’re about to seek out out.


GetResponse Website Builder permits you to create multi-page web sites in addition to standalone touchdown pages.

It comes full of many predesigned touchdown web page templates and an AI web site builder that’ll mechanically construct a custom-made web site to your wants.

Landing Page Templates GetResponse
Website Builder options every kind of web page templates together with touchdown pages

The drag-and-drop editor you’ll see right here is fairly strong. You can design your touchdown pages utilizing a variety of parts like:

  • Text
  • Images
  • Buttons
  • Galleries
  • Videos
  • Countdown timer
  • Membership space
  • Social sharing icons
  • Product packing containers
  • Signup kind
  • Contact kind
  • Webinar signup kind
  • Custom code
  • Etc.
Website Builder lets you create highly-customizable landing pages
Website Builder permits you to create highly-customizable touchdown pages

It has a worldwide design instrument that allows you to shortly customise your coloration palette, typography, button styling, and so on. There’s additionally a dwell preview that allows you to see what your touchdown web page appears like on a desktop or cell. And equally to email creator, right here you may disguise sure parts from showing on cell screens, too. 

Finally, you may customise your touchdown web page’s website positioning settings – determine whether or not the web page needs to be listed, present the title and meta description – and assign your personal area.

What’s fairly distinctive about this answer is that GetResponse additionally offers its personal instruments like dwell chats and webinars, which you’ll be able to simply add to your touchdown web page while not having to combine any exterior instruments.

Overall, it’s instrument, though not as intuitive as a number of the different devoted touchdown web page builders. It’s part of the advertising and marketing automation engine, in spite of everything. At the identical time, GetResponse’s Website Builder comes with many neat options, like built-in Unsplash and Shutterstock integrations or the aforementioned dwell chats and webinars.

GetResponse Landing Pages come with free images from Unsplash, Shutterstock, and Giphy
GetResponse Landing Pages include free photographs from Unsplash, Shutterstock, and Giphy


In your Mailchimp account, you’ll discover an intuitive drag-and-drop builder that’ll allow you to arrange touchdown pages in moments.

It comes with a number of touchdown web page templates and varied parts you may add as your constructing blocks. Within your touchdown pages, you’ll be capable of use the next:

  • Text
  • Images
  • Buttons
  • Image playing cards
  • Image galleries
  • Social media icons
  • Products and funds
  • Videos
  • About
  • Quote
  • Contact
Mailchimp's website builder offers an easy solution to add appointments or generate leads
Mailchimp’s web site builder offers a simple answer so as to add appointments or generate leads

Looking on the uncooked variety of obtainable parts, you’ll see that Mailchimp’s touchdown web page builder offers fewer choices than GetResponse.

Don’t get me fallacious, it’s nonetheless instrument that’ll allow you to generate leads successfully. In truth, I discovered that including appointments or making a retailer is simpler with Mailchimp. However, extra superior customers from extra demanding industries could miss parts just like the countdown timer or {custom} code.

The lack of the {custom} code component could also be particularly painful, as having it could assist you to combine your touchdown pages with exterior instruments and apps utilizing Javascript code. For instance, should you wished to insert a PayPal buy button or use heatmaps from Hotjar, that’d be unattainable with out the {custom} code.

In the builder, you’ll additionally discover a styling editor that allows you to customise totally different elements of your touchdown pages with ease and a inventive assistant that’ll make it easier to design your advertising and marketing property like photographs.

Mailchimp's landing pages come with free images from Unsplash
Mailchimp’s touchdown pages include free photographs from Unsplash

Speaking of photographs, Mailchimp has a built-in integration with Unsplash, which is nice should you don’t have your personal advertising and marketing property.

Overall, Mailchimp’s touchdown web page builder is a stable intuitive instrument. It doesn’t supply a number of the extra superior options you’ll discover in GetResponse or standalone web page builders, however it is going to be sufficient for entrepreneurs who wish to promote an e book or their e-newsletter.

Verdict: Choose GetResponse for extra superior instances and follow Mailchimp for primary advertising and marketing wants

Yet once more, we’ve received two high quality instruments that’ll make it easier to seize email addresses and run digital advertising and marketing campaigns successfully.

Regarding the consumer interface, Mailchimp’s instrument offers a cleaner expertise with a barely decrease studying curve. If you’re in search of simplicity, they’re price your consideration.

On the opposite hand, the GetResponse Website Builder offers extra superior options, like a countdown timer, membership space, or {custom} code. If touchdown pages are an vital a part of your lead era efforts, you’ll wish to think about GetResponse.

7. Multichannel advertising and marketing

Let’s proceed this GetResponse vs. Mailchimp comparability by wanting on the multichannel advertising and marketing capabilities of each instruments.


GetResponse is called an email advertising and marketing service, but it surely offers a lot extra!

The built-in instruments allow you to:

  • Create touchdown pages
  • Create popups and varieties
  • Create superior segments
  • Set up automated campaigns utilizing emails, SMS, and internet push notifications
  • Set up on-page product suggestions
  • Run paid adverts on Facebook, Instagram, and Google
  • Organize webinars
  • Set up conversion funnels
  • Set up dwell chats
  • Create social media posts
  • Access your campaigns through the cell app

Whether you wish to develop your email record, promote your new offers, or join together with your viewers in actual time – you are able to do that with GetResponse.

GetResponse Conversion Funnel helps you connect your marketing activities, like landing pages, webinars, autoresponders, and more.
GetResponse Conversion Funnel helps you join your advertising and marketing actions, like touchdown pages, webinars, autoresponders, and extra.
Using paid ads you can easily drive traffic to your landing pages and promote your offer to new audiences
Using Paid Ads you may simply drive site visitors to your touchdown pages and promote your supply to new audiences
Use built-in webinar software program to indicate off your experience, construct an viewers, and promote your merchandise

And the 2 foremost benefits of getting all these instruments below one roof are that it’s extra cost-efficient than paying for a number of platforms and that they’re already related to one another without having for any third-party integrations.


Mailchimp additionally offers multichannel advertising and marketing capabilities, though they’re totally different from those offered by GetResponse.

Aside from working email advertising and marketing tasks utilizing Mailchimp, you may:

  • Create touchdown pages
  • Create popups and varieties
  • Create segments
  • Create surveys
  • Set up automated campaigns utilizing emails and webhooks
  • Run paid adverts on Facebook and Instagram
  • Create and schedule social media posts
  • Manage your contacts in CRM
  • Create and schedule appointments
  • Create and ship postcards
  • Access your campaigns through the cell app
You can send postcards directly from your Mailchimp account
You can ship postcards immediately out of your Mailchimp account
You can promote your services using Mailchimp's websites
You can promote your companies utilizing Mailchimp’s web sites

Verdict: Tie

Again, no clear winner right here. The selection will largely depend upon what built-in instruments you’d like to make use of.

If you wish to develop your enterprise utilizing conversion funnels, webinars, SMS, internet push notifications, product suggestions, dwell chats, or Google adverts – go along with GetResponse. We’re already seeing many B2B and D2C ecommerce corporations transferring away from Mailchimp and migrating to GetResponse.

If you wish to promote your enterprise utilizing surveys, postcards, appointments, CRM, natural social media posts, and webhooks – select Mailchimp.

Remember that each platforms combine with a whole bunch of different functions through plugins, API, or integration software program like Zapier. So, should you’d moderately use a unique instrument to hold out a selected process (e.g., construct your contact record by working contests), you’ll probably be capable of do it through an integration.

8. Pricing

Let’s now evaluate GetResponse and Mailchimp by way of pricing. Both platforms supply a number of paid plans, supplying you with entry to totally different options. The plans have a beginning worth that will increase as your contact record grows.


GetResponse offers 6 pricing plans:

Plan Free Email advertising and marketing Marketing automation Ecommerce advertising and marketing MAX & MAX2
Starting worth for two,500 contacts $0 for 500 contacts $20.3/mo $48.3/mo $97.3/mo Custom priced
Monthly sending restrict 2,500 Unlimited Unlimited Unlimited Custom
Key options included: Essential email advertising and marketing options, varieties and popups, GetResponse branding, one web site and touchdown web page Essential email advertising and marketing options, AI topic line generator, varieties and popups, one web site and touchdown web page, advertising and marketing automation templates Everything from the email advertising and marketing plan + superior advertising and marketing automation options, webinars, gross sales funnels, and extra Everything from the advertising and marketing automation plan + ecommerce automation, segmentations, product suggestions, promo codes, internet push notifications, and extra Dedicated assist, devoted IP tackle, IP warmup, skilled companies, SSO, transactional emails, SMS, and extra

Keep in thoughts GetResponse additionally offers a number of reductions – 18% off whenever you select an annual plan, 30% off for a biannual plan, and 50% off for nonprofits.


Mailchimp offers 4 plans:

Plan Free Essentials Standard Premium
Starting worth for two,500 contacts $0 for 500 contacts $39.5/mo $60/mo $350/mo for 10,000 contacts
Monthly sending restrict 1,000 25,000 30,000 150,000
Key options included: Essential email advertising and marketing options, touchdown web page, varieties and popups, Mailchimp branding Essential email advertising and marketing options, varieties and popups, touchdown pages Everything in necessities plan + advertising and marketing automation options, and extra Everything in customary plan + premium assist, superior segmentation, comparative reporting, and multivariate testing

Note: Mailchimp doesn’t supply any reductions for long-term plans (annual or biannual). However, they do supply a ten% safety low cost and a 15% nonprofit low cost.

Verdict: GetResponse is more cost effective

The greatest approach to evaluate GetResponse and Mailchimp pricing is to have a look at particular person plans facet by facet.

As you might keep in mind from the start of the comparability, right here’s how the 2 platforms measure in opposition to one another by way of pricing.

# of contacts GetResponse: Email advertising and marketing plan Mailchimp: Essentials plan
500 $19/mo for 1,000 contacts $13/mo
2,500 $29/mo $39.5/mo
5,000 $54/mo $69/mo
10,000 $79/mo $100/mo
25,000 $174/mo $260/mo
50,000 $299/mo $350/mo

Note: GetResponse offers limitless month-to-month sends on all paid plans. Mailchimp has a month-to-month email sends restrict on the Essentials plan of 10x your contact record dimension.

# of contacts GetResponse: Marketing automation plan Mailchimp: Standard plan
500 $59/mo for 1,000 contacts $20/mo
2,500 $69/mo $60/mo
5,000 $95/mo $100/mo
10,000 $114/mo $135/mo
25,000 $215/mo $270/mo
50,000 $359/mo $410/mo

Note: GetResponse offers limitless month-to-month sends on all paid plans. Mailchimp has a month-to-month email sends restrict on the Standard plan of 20x your contact record dimension.

Hands down, GetResponse is extra inexpensive than Mailchimp. 

And though these email advertising and marketing companies begin at roughly the identical worth, the distinction between them simply will get greater as your record and desires broaden.

One thing more to notice is that Mailchimp costs you primarily based on contacts and never simply energetic subscribers. That means even when you have contacts who’ve not confirmed their subscription or unsubscribed, you’re truly paying for them. In GetResponse, then again, you solely pay for energetic contacts.

9. Customer assist

Customer assist is commonly a really subjective subject. Nonetheless, I made a decision to match what sort of assist GetResponse and Mailchimp supply.


GetResponse Customer Support gets an above 95% customer satisfaction rate
GetResponse Customer Support will get an above 95% buyer satisfaction charge

GetResponse has gained a number of awards for its Customer Service. And it’s no shock because it received an above 95% buyer satisfaction charge, a mean first response time of 65 seconds, and it’s obtainable 24/7.

Some of the awards our Customer Support Team won
Some of the awards our Customer Support Team gained

The stage of assist varies relying in your plan:

  • Free plan: dwell chat and email assist for the primary 30 days
  • Email advertising and marketing, Marketing automation, and Ecommerce advertising and marketing:dwell chat 24/7 and email assist
  • MAX: dwell chat 24/7, email assist, and specialised onboarding
  • MAX2: dwell chat 24/7, email assist, cellphone assist, specialised onboarding, and devoted buyer expertise supervisor

In addition to an knowledgeable group to assist you, GetResponse additionally offers a complete Help Center that’s crammed with tutorials and video guides and a sturdy Webinar Library.


Customer assist can be an vital a part of Mailchimp’s platform. It’s received a 92% buyer satisfaction charge and is obtainable 24/7.

Mailchimp Customer Support awards and satisfaction rate of 92%
Mailchimp Customer Support awards and satisfaction charge of 92%

Depending in your plan, you’ll get a unique stage of assist:

  • Free plan: email assist for the primary 30 days
  • Essentials, Standard: dwell chat 24/7, email assist, and assisted onboarding
  • Premium: cellphone assist, dwell chat 24/7, email assist, devoted onboarding

In addition, Mailchimp additionally offers Help Center with useful documentation and tutorials. However, in comparison with GetResponse, it offers fewer video tutorials and webinars.

Verdict: Tie

In phrases of assist, Mailchimp and GetResponse go face to face.

The key variations are:

  • In the free plan, Mailchimp doesn’t supply dwell chat assist, whereas GetResponse does.
  • In the paid plans, Mailchimp permits you to schedule an assisted onboarding name, whereas GetResponse doesn’t.
  • In the GetResponse MAX2 plan, you’ll get a devoted buyer expertise supervisor, which isn’t doable with Mailchimp.

No matter what platform you’ll select, you’ll be in good palms.

Mailchimp vs. GetResponse: Conclusion 

Now that you simply’ve reached the tip of this GetResponse Mailchimp comparability information, it’s time you answered your self – which email advertising and marketing service is the perfect for my enterprise?

Whatever your reply could also be, I think it’s going to differ relying on what kind of enterprise mannequin you’ve got and what kind of audiences you’re attempting to succeed in.

What I hope I used to be capable of get throughout with this complete examine of Mailchimp vs. GetResponse, is that selecting the extra in style Mailchimp comes at a worth.

In phrases of pricing, you’ll virtually at all times find yourself paying extra for much less. But extra importantly, should you actually want to customise your advertising and marketing campaigns to fit your inventive concepts totally, GetResponse in the end offers extra flexibility in virtually each function space we’ve explored.

At the tip of the day, most advertising and marketing tendencies for 2023 level to customization, particularly mixed with AI-powered automation, already being a fully important a part of a profitable advertising and marketing course of. Pre-configured, static workflow settings and templates are already turning into a factor of the previous. 

Editor’s observe

I’ve performed my greatest to be goal and guarantee every little thing’s updated as of March 2023. But understand that platforms change their providing and pricing infrequently, so that you’re greatest to take a look at their pages immediately.

And should you’re transferring your email advertising and marketing from Mailchimp to GetResponse, I like to recommend that you simply take a look at our information beneath:

How to move from Mailchimp to GetResponse.

How to maneuver from Mailchimp to GetResponse

Easily transfer your whole on-line advertising and marketing from a Mailchimp account to your new GetResponse account. With assist from studying this step-by-step information, you’ll be arrange in a flash!

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