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Mailchimp pricing update 2023 – the details behind it

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Mailchimp is one among the oldest and hottest email advertising and marketing instruments. They’re additionally well-known for his or her pioneering ‘freemium’ plan, the free plan which allowed these new to email advertising and marketing to get arrange totally free – that was till it was severely restricted earlier this month. It was nice whereas it lasted.

Mailchimp fast evaluation

Mailchimp began its journey as an email advertising and marketing software in 2001 underneath the management of Ben Chestnut, Dan Kurzius, and Mark Armstrong.

With low competitors in the market in the early 2000s and them providing a easy but high quality product with an important free plan, they rapidly grew to grow to be first alternative for small companies beginning their email advertising and marketing journey.

It has all the options you’d want for beginning out, reminiscent of segmentation, automation, signal-up kinds, and rather more.

Over the years they’ve additionally elevated the variety of options, past the necessities. Extras, like transactional mail or multivariate testing, coming at an additional value.

And whereas the free plan was an important intro, and initially distinctive in its nature. Recently Mailchimp has been aggressively limiting their free plan, lowering the variety of the contacts you may retailer, all whereas growing the costs of their paid plans dramatically.

Current pricing: Mailchimp comes with a free plan permitting you to ship 1000 emails to 500 subscribers. The paid plan for 500 subscribers will value you $9.99/mo, which comes with some further options. You must shell out $299/mo. (10000 subscribers) to unlock all their options.

Mailchimp pricing adjustments over time

Having been round for 20 years, it’s no shock that there’s been quite a few value tweaks all through the years.

In the 12 months of 2019, Mailchimp had a beneficiant free plan which allowed you to ship 12,000 emails to 2,000 subscribers totally free. Their paid plans began from as little as $10 should you want additional performance.

Mailchimp pricing JAN 1 ‘19
Mailchimp pricing JAN 1 ‘19

In the identical 12 months of 2019, they determined to revamp their pricing and options the place they added a further plan which had some additional options. The pricing was utterly modified and have become costlier.

Mailchimp pricing JUNE 30 ‘19
Mailchimp pricing JUNE 30 ‘19

Not a lot of adjustments occurred from 2020 to 2021, besides one main being that the free plan obtained an email ship restrict decreased from 12,000 to 10,000 although the allowed subscribers depend remained the identical.

Mailchimp pricing JAN 1 ‘22
Mailchimp pricing JAN 1 ‘22

The largest change in the pricing construction occurred in early 2022, simply after their acquisition by the TurboTax proprietor Intuit. The January 2022 change noticed dramatically elevated costs and added a number of limitations to their free plan. The most notable one being limiting the variety of subscribers to 500 of their free plan – nearly a 75% discount in the providing.

Mailchimp pricing DEC 31 ‘22
Mailchimp pricing DEC 31 ‘22

Less than 12-months after that change, the intention to sundown the free plan turned clear. With the email ship restrict decreased an extra 50% or so. Reducing it from 2,500 sends per 30 days all the way down to just one,000 – solely sufficient for the latest of individuals to email advertising and marketing.

Mailchimp pricing Feb 15 ‘23

Mailchimp pricing Feb 15 ‘23

Impact of those adjustments

For price range aware free customers, Mailchimp is changing into much less and fewer usable. 12 months in the past you may fortunately ship hundreds of emails to as much as 2,000 contacts. Today, Mailchimp offers you no possibility however to improve to a expensive paid plan. That identical free plan in 2021, would now value you round $400 per 12 months.

That leaves these with simply 2 selections, both improve to the costly paid plan or change to a different email advertising and marketing software like EmailOctopus, which comes with an business main free plan the place you may ship 10,000 emails per 30 days and obtain dwell chat assist.

If you might be already a paid consumer, then it is advisable ask your self – does the greater pricing justify the providing?

We is probably not the most unbiased of arbitrators, however it’s extremely advisable that you simply change to a platform like EmailOctopus, which retains all of the options while costing you completely nothing.

Quick evaluation of EmailOctopus: function-wealthy, easy and inexpensive

EmailOctopus is an inexpensive email advertising and marketing software which helps you to attain you email advertising and marketing objectives with out hurting your pocket. The key thought is to make email advertising and marketing simple – each when it comes to ease-of-use and price range.

With all of the important options, EmailOctopus means that you can create and handle your email advertising and marketing campaigns in minutes. It is constructed with a give attention to simplicity, whereas offering a variety of options for even the most superior of email entrepreneurs.

With EmailOctopus, you may create lovely and responsive email templates, simply phase your contact lists, and observe the efficiency of your campaigns. You also can combine EmailOctopus with a variety of third-get together functions, making it an important alternative.

Overall, EmailOctopus is a good alternative for companies that need to create and handle their email advertising and marketing campaigns simply. It is easy to make use of and gives a variety of options, making it an distinctive alternative for companies of all sizes.

Some notable options of EmailOctopus:

1/ Drag and drop email editor

2/ Email Automation

3/ Landing Page Builder

4/ Subscription kinds

5/ Friendly assist

Pricing: EmailOctopus comes with a free plan which lets you ship 15,000 emails to 2,500 subscribers totally free. The Pro plan for two,500 subscribers will value you $14/mo. which comes with a couple of further options.


Mailchimp will proceed to make adjustments to their pricing and that has been clear in previous years – it’s now a call whether or not to stay with them or not.

If you wish to get monetary savings, whereas receiving unimaginable assist throughout all plans why not give EmailOctopus a strive. You can see how our pricing stacks as much as Mailchimp and the competitors utilizing our financial savings calculator.

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