T-minus one month till our development advertising convention, Activate 19! Join 600+ of the trade’s most progressive entrepreneurs working towards remodeling the what buyer engagement actually means.
A jam-packed agenda with world-class audio system and networking alternatives galore—right here’s the newest on what you’ll be able to count on at Activate 19.
Visionary Keynote Speakers
Day 1’s morning kicks off with a gap keynote from Justin Zhu, co-founder and CEO of Iterable. Justin will stroll us via Iterable’s imaginative and prescient and share the most recent developments alongside our product roadmap!
Following Justin, now we have invited famend storyteller Duncan Wardle to share his knowledge with us. The former Vice President of Innovation & Creativity at The Walt Disney Company, Duncan spent his 25-year profession at Disney growing a few of their most progressive methods—concepts that will eternally change the way in which the corporate expands its influence, trains its staff and solves issues creatively.
As one of the crucial impactful audio system on creativity, Duncan leans on his experiences to take audiences on awe-inspiring journeys. World-class advertising manifests once you evolve past business-as-usual and unleash your creativeness.
For our Day 2 keynote, “Connection as the Catalyst of Exponential Growth,” we’ll welcome Karen Wickre, a veteran connector and communicator who spent a complete of 15 years at Google and Twitter and has been known as, “the best-connected Silicon Valley figure you’ve never heard of.”
Karen’s new e-book, “Taking the Work Out of Networking: An Introvert’s Guide to Making Connections that Count,” displays her lifelong curiosity in creating significant connections. We’ll be placing her greatest practices into motion at Activate with a number of hosted meetups and alternatives to study from and have interaction with one another.
We will then be joined in a hearth chat with Ben Finkel, a serial entrepreneur and technologist. Ben led the Growth workforce at Pinterest, launching its new cell net platform. Prior to Pinterest, Ben led the New User Experience workforce at Twitter, serving to develop its energetic consumer base from 50 million to greater than 200 million.
Ben will proceed the dialog on the significance of significant connections and the way these connections had been the catalyst of the expansion that each Pinterest and Twitter skilled.
Top Activate Sessions
In addition to our keynotes, Activate 19 has 39 breakout periods and meetups divided throughout three tracks: Strategy, Execution, and Power of Iterable.
All those that attempt to create world-class buyer experiences will love the Strategy Track, which focuses on dreaming up progressive advertising that makes an influence.
In the Strategy session, “Playing all the Right Notes of Your Customer Journey,” Brian Schmidt from Fender discusses how they compose buyer journeys able to remodeling offline knowledge into detail-rich portraits of interplay. He’ll share their strategy for mapping a holistic journey that surfaces shopping for sign strengths, weaknesses and alternatives.
If you need to discover ways to get issues carried out, then our Execution Track is for you. These periods will dive deep and educate the superior techniques wanted to show your massive advertising goals into actuality. Like-minded entrepreneurs can be a part of the six Execution-focused meetups and talk about related trade challenges or particular use circumstances.
In the Execution Track, Brian Sun, Lifecycle Marketing Manager at Opendoor, will current his session, “Hands off the Wheel: Automating Your Customer Experience.” In it, he’ll give you a transparent imaginative and prescient and end-to-end automation technique which spans your entire cross-channel buyer journey and ensures no buyer slips via the cracks.
Our third and last observe, The Power of Iterable, provides you a glance underneath the hood—exhibiting you how one can get essentially the most out of our development advertising platform. Iterable prospects from a swath of industries will cowl every thing from uncovering the facility of knowledge feeds to how one can greatest assemble a scaling knowledge infrastructure.
In her session, (*19*) Katie Gillespie, Product Manager at Redfin, will stroll us via how Redfin’s expertise shaping their knowledge construction to maximise Iterable’s capabilities. With a scalable infrastructure in place, they now can attain each buyer alongside their distinctive home-buying and home-selling journey.
Save Your Spot
Attendance at Activate 19 is proscribed, so register now since you don’t need to miss your probability to see these trade thought leaders and community with main entrepreneurs.
