We’re thrilled to announce that Iterable has received the 2021 App Growth Award for App Engagement Platform. Winners of the App Growth Awards had been first introduced at Hotel Adlon in Berlin, at an awards ceremony held through the first day of the App Promotion Summit.
Launched in 2017, The App Growth Awards, are the annual barometer for the worldwide app development and advertising and marketing ecosystem. The awards acknowledge the businesses and people which are transferring the app trade ahead. Winners are celebrated for powering the app advertising and marketing, promoting, and monetization market ahead by means of good, daring, and progressive concepts.
The 2021 App Growth Awards obtained lots of of submissions from nations world wide, which had been reviewed by a panel of 17 impartial judges. We’re proud to be acknowledged amongst the people, manufacturers, and companies—like AppLovin, Adjust, Phiture, and Reface—main a extra thrilling future in app know-how.
App Engagement Platform of The Year
The App Engagement Platform class centered on know-how platforms and providers that assist cellular app engagement together with push notifications, in-app messaging, advertising and marketing automation, and chatbots. Finalists on this class this yr included Kumulos, Storyly, and Remerge.
We’re proud to be acknowledged for excellence in a class with such prominence and relevance. The app economic system has skyrocketed up to now few years—accelerated by the COVID-19 pandemic that pressured customers to work from house, store on-line, just about join with pals, and stream extra leisure content material, amid different behavioral shifts. With the app market anticipated to succeed in $6.3 trillion by the end of 2021, it doesn’t appear to be slowing down.
“Mobile devices are now being used for much more than just communicating with friends and family. When there’s something you need to Google, a service you need to reschedule, or an item you want to purchase, your smartphone is the first thing you reach for. Consumers are constantly attached to their phones, and brands want to be constantly attached to consumers, so it should come as no surprise that the app economy has seen such enormous growth,” shares Hannah Ogden, Senior Strategy Consultant at Iterable.
“It’s incumbent on marketers to ensure their brand’s app experience stands out in the fray.”
“Of course, now that consumers are faced with a multitude of options when it comes to apps, it’s incumbent on marketers to ensure their brand’s app experience stands out in the fray. Orchestrating a top notch-customer experience through personalized messaging and seamless cross-channel campaigns is a necessity.”
Mobile apps play a key half in creating the related and intimate cross-channel experiences that customers crave. As shopper calls for proceed to escalate, there’s little doubt that the cellular app economic system will speed up in tandem.
App Engagement on the App Promotion Summit
Of course, simply because cellphones are at all times in shopper pockets doesn’t imply manufacturers have the proper to be there. Marketers must earn their shopper face-time. Earlier this month, Senior Director of Customer Success at Iterable, Eloise Shuttleworth, joined advertising and marketing leaders at App Promotion Summit Berlin to debate the large influence that cellular app engagement can have on a model’s backside line, when carried out appropriately.
Guiding the panel’s dialog had been two precedence questions: 1) Should companies have a cellular app and, in that case, 2) How can companies develop a greatest at school cellular app? The group additionally mentioned how cellular app engagement can result in larger buyer retention, the function that cellular app engagement performs in making a unified buyer expertise, and the way companies can operationalize and combine cellular app engagement into their bigger cellular advertising and marketing technique.
The Future of Mobile App Engagement
With cellular app engagement, entrepreneurs have extra alternatives to contact and join with clients. And with 83% of consumers preferring to buy with manufacturers they’ve an emotional reference to, a chance to make contact can simply evolve into a chance to capitalize.
Mobile app engagement is having a second and, with customers leaning into cellular as a main channel of communication, this “moment” will lengthen not solely into the brand new yr, however for years to return. Why postpone the inevitable?
Looking to develop an incredible cellular app engagement technique? Learn extra about Iterable’s cellular advertising and marketing options.