We’re proud to share that Iterable has been chosen as a winner within the fourth annual MarTech Breakthrough Awards program, taking house the “Best Overall Marketing Automation Platform” award for our Workflow Studio! The MarTech Breakthrough Awards acknowledges the very best firms, applied sciences, merchandise, and providers within the area of Marketing, Ad & Sales Technology.
The martech business helps manufacturers navigate difficult shifts as organizations are pressured to dramatically alter how they have interaction with their audiences, fully remodeling the client journey. We are enthusiastic about what advertising and marketing can do in a digital world, and are ecstatic to be acknowledged alongside different standout martech firms and merchandise.
Customer Experience: The New Battleground for Brands
Brands have lengthy been remodeling themselves to adapt to the brand new linked realities of at present’s client, embracing digital at a gentle tempo. But, as we all know, COVID-19 modified issues, pushing the digital wave ahead just a few many years.
Forced to embrace ecommerce to securely store, customers now depend on their on-line units at each step of the shopping for journey—from discovery to buy and merchandise monitoring. The pressure of isolation and worry of the unknown in the course of the pandemic additional shifted client predilections away from the salesy and in direction of the sentimental.
Customers now anticipate manufacturers to grasp them as people and ship individualized, genuine experiences to construct deeper connections in relation to what they’re doing anytime, wherever and through the channels and units of their selecting. It’s why merchandise and worth are now not aggressive differentiators—buyer expertise is, and, consequently, it has turn into the brand new battleground for manufacturers.
Automating Excellent Experiences: Workflow Studio
Businesses that improve buyer experiences will acquire a aggressive edge and construct stronger buyer loyalty and retention.
To assist entrepreneurs of their quest to boost buyer expertise, we constructed an intuitive buyer journey builder Workflow Studio (a key piece of our MarTech Breakthrough Awards win). An straightforward to make use of, drag-and-drop marketing campaign creation interface, Workflow Studio automates message coordination seamlessly throughout email, cell (push, in-app, SMS), internet push, social, and unsolicited mail.
With Workflow Studio, entrepreneurs can:
- Create subtle messaging workflows and leverage real-time consumer, demographic, behavioral, and customized occasion information to immediately set off individualized messaging and campaigns.
- Develop personalised messaging throughout totally different channels and enhanced engagement alongside each step of the client journey.
- Target particular person clients with related communications, enabled by superior segmentation and filtering capabilities inside Workflow Studio
- Deliver the correct messages, to the correct individuals, each time.
- Activate workflow logic to interpret clients’ actions, behaviors, and preferences utilizing workflow logic that information clients to subsequent step of their journeys.
Workflow Studio, like all of our merchandise and options, was developed with the trendy marketer in thoughts. The intuitive software permits the fast creation of automated, subtle, multi-step campaigns in much less time with out the assistance of builders and advertising and marketing technologists.
Further augmenting the efficacy and utility of Workflow studio are options like:
- Send Time Optimization (STO), an AI-powered sending characteristic in Iterable, routinely determines the very best time to ship an email for optimum engagement based mostly on a consumer’s historic habits. By analyzing patterns in earlier open and click on habits, STO routinely personalizes the ship time of an email for every recipient to succeed in their inbox when they’re most certainly to interact.
- Workflow Webhooks, which seamlessly ship information to the totally different applied sciences and processes powering advertising and marketing operations to maintain information flowing all through your stack. Application flexibility means advertising and marketing versatility.
- Workflow Analytics, which entrepreneurs use to observe their workflow efficiency over time at particular factors of the journey and determine workflow nodes which might be candidates for enchancment or additional testing. This permits groups to duplicate profitable workflows for future campaigns.
Workflow Studio makes it simpler to adapt to client modifications by giving entrepreneurs the flexibleness and automation to interact with clients in real-time. With digital transformation occurring at breakneck speeds, Workflow Studio helps entrepreneurs hold tempo with a altering world.
As a frontrunner in G2’s Marketing Automation Report for 4 consecutive years, Iterable has a confirmed observe report of excellence within the area. Feedback from clients in the latest G2 report gives a remaining proof level to Iterable’s advertising and marketing automation management, “Iterable is an incredibly powerful marketing automation platform…The potential it creates for personalization is really incredible.”
Our mission—to attach individuals to the merchandise that convey them pleasure— drives us to constantly innovate. Products like Workflow Studio, which enhance the work of the trendy and artistic marketer, assist our quest to turn into not simply the Best Marketing Automation Platform, however the Best Marketing Platform for our clients.
We’re humbled to be honored with this award, however the work doesn’t cease right here! Our staff has been onerous at work creating options to additional empower entrepreneurs to create unimaginable experiences for his or her clients. Part of those enhancements additionally embrace thrilling modifications coming to Workflow Studio! Make positive to remain tuned to see what’s coming subsequent.
To see how Iterable’s advertising and marketing automation platform may also help your model obtain your cross-channel targets, request a demo at present.