Using Iterable’s AppsFlyer integration, entrepreneurs can now eradicate their information attribution silos and create a classy engagement technique.
A essential part of any progress advertising and marketing technique is knowing the affect of what you are promoting choices.
Whether you’re forking over hundreds of thousands of {dollars} for a 30-second Super Bowl industrial or tweaking a single phrase inside a digital advert, advertising and marketing selections—each large and small—vastly have an effect on how clients obtain your model.
To select the perfect path ahead, all efforts, actions and returns on investments should be fastidiously evaluated.
Now let’s say you’re on a advertising and marketing staff that’s utilizing each email and paid media (Google, Twitter, Facebook and extra) to drive cellular utility downloads.
Your job is threefold:
- Identify the channels driving probably the most app installs
- Calculate channel efficiency in opposition to ROI and LTV metrics
- Reallocate your time and vitality towards the areas of best affect
With Iterable’s new AppsFlyer integration, optimizing acquisition efforts has by no means been simpler. You’ll acquire attribution readability, consolidated insights and superior marketing campaign constructing to take your staff’s efforts to the subsequent degree.
What Exactly Is AppsFlyer?
AppsFlyer, a global attribution leader, helps manufacturers attribute clicks (customers you’re paying for) with downstream occasions (KPIs, installations, purchases, and many others.) all through the person journey.
AppsFlyer centralizes worthwhile attribution and ROI information out of your totally different media sources right into a single supply of fact for complete comparability and spend optimization.
Compare the efficiency of all of your totally different paid and owned media sources
AppsFlyer’s OneLink Universal Deep Linking know-how seamlessly routes customers from any OS, channel or platform to the locations you select—touchdown pages, app retailer, in-app experiences and extra. OneLink delivers uninterrupted cellular navigation experiences and precisely attributes each step of the journey.
Do More With Iterable and AppsFlyer
By combining Iterable with AppsFlyer and its OneLink deep linking resolution, you’re capable of attribute each app set up to the advertising and marketing campaigns and media sources that drive them—whether or not it’s paid acquisition, natural acquisition or email-driven installs.
This highly effective integration helps entrepreneurs unify their acquisition and engagement methods and enrich their varied lifecycle campaigns with insightful set up and occasion information.
Let’s See It in Action: Kimberly Needs a New Book!
Kimberly is a former person of the hypothetical EZRead Book App, which she deleted after ending her final e-book.
However, she now finds herself with ample free time and she or he’s seeking to discover her subsequent e-book. Let’s take a behind-the-scenes have a look at how this journey unfolds.
Kimberly’s buyer journey with EZRead
10 AM
She clicks on a EZRead net commercial however will get distracted and doesn’t obtain the app.
- AppsFlyer receives a click on occasion from hypothetical Ad Network XYZ
12 PM
Now she sees a Google commercial for the EZRead App. She instantly remembers she actually must discover a new e-book! She clicks on the advert however, as soon as once more, will get distracted and doesn’t obtain the app.
- Google registers click on information to its proprietary attribution system
6 PM
Coincidentally, Kimberly’s month-to-month customized win-back email from EZRead will get despatched to her that night time through Iterable.
- As talked about above, Kimberly used to have the app, deleted it whereas Marie Kondo-ing her cellphone, however she remained subscribed to EZRead emails
- Because Iterable holds buyer information in perpetuity, EZRead is ready to ship win-back campaigns and has been reaching out to customers who had beforehand put in the app
8 PM
Kimberly opens the email and eventually re-downloads the app!
- AppsFlyer receives a click on occasion from Iterable and generates a seamless deferred deep linking expertise with OneLink
- Upon set up, AppsFlyer accumulates the occasion information from all three companions and with last-click attribution, credit Iterable with the app set up
8:15 PM
Kimberly is welcomed again to EZRead with one other customized email
- AppsFlyer sends a postback occasion to Iterable
- Iterable triggers the beginning of Kimberly’s Welcome and Onboarding Campaign
In Kimberly’s state of affairs, you possibly can rapidly see why capturing this degree of element is important to extremely focused advertising and marketing efforts.
If you’re solely utilizing Google and different siloed attribution techniques, then you definitely’re going through two main points:
- First off, siloed attribution will take credit score for these click on and impression occasions.
- Secondly, with out Iterable’s AppsFlyer integration, you’ll lack the visibility to accurately attribute this app set up to email—not paid social.
Work Smarter, Not Harder
By combining the ability of Iterable and AppsFlyer, you’ll acquire an unbiased, correct view of your advertising and marketing efficiency and a extra subtle method to attribution, data-driven marketing campaign constructing and budgetary advertising and marketing choices.
To take full benefit of the Iterable + AppsFlyer integration and to see it in motion, join a customized Iterable demo or AppsFlyer live demo at present.