The outcomes are in! Iterable has as soon as once more been named a Leader in Marketing Automation, based mostly on excessive ranges of buyer satisfaction and overwhelmingly optimistic evaluations from actual entrepreneurs on the world’s main enterprise options assessment web site, G2.
Iterable’s G2 Marketing Automation Product Profile
According to the Summer 2021 G2 Grid® Report for Marketing Automation, Iterable has been named a Leader based mostly on excessive buyer Satisfaction scores and a regularly rising Market Presence.
What does this imply? 91% of all Iterable customers rated Iterable 4 stars or greater (out of 5). With greater than half (65%) giving Iterable a 5-star ranking.
Digging a bit deeper into the report, Iterable additionally outranked the trade averages in three essential advertising platform capabilities:
- Sending outbound emails (3% above common)
- Building and personalizing emails (3% above common)
- Workflow functionality (4% above common)
Features and performance are essential components of instruments inside your development stack, however G2 consumer scores mirror that entrepreneurs select Iterable for its qualitative values that drive enterprise development:
- Quality of Support (9.0)
- Ease of Doing Business With (8.3)
- Ease of Setup (7.7)
What Our Customers Are Saying About the Iterable Platform
With over 1.1 million evaluations, G2 represents the actual voices of precise software program customers with first-hand product experiences.
“I have used Iterable in several companies and still love it as much as I [did] the first time. There is an ease of use if you have several different parts of your business that have different data sets that you need to track, so you can easily share templates across projects.”
“The Iterable feature I value the most is the extensive user profiles. My company uses Segment to pass through events from our website to Iterable, and our user profiles are filled with every action our prospects and customers take. This allows us to create useful segmentation based on their experiences with us, and send behavior-based messaging.”
“Within our scope of labor it turned out to be very helpful attributable to its foundation in email advertising in addition to the quite a few move instruments, particularly its interface that collectively appeared very straightforward to make use of, denoted in its nice improvement of its API and the power to kind knowledge on a massive scale. I managed to extend our variety of shoppers!!“
“Iterable is an extremely powerful engagement tool that my team uses on a daily basis to send personalized, segmented and automated communication to our users […] one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database.”
“My favorite part about Iterable is how intuitive it is. It’s extremely easy to build and deploy campaigns across email and push notifications. And it’s just as easy to pull data. I’m a big fan of their new ‘messaging insights’ interface.”
“Iterable’s workflow feature is the killer idea of email marketing. Connect pieces together like a jigsaw puzzle to create the perfect marketing campaign and repeat it and automate it.”
Marketing Automation Defined
G2 defines Marketing Automation software program as a product that “automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.”
“These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.”
To qualify for inclusion in the Marketing Automation class, a product should, amongst different components:
- Automate two or extra of the next: email, social media, SMS, and digital adverts
- Provide superior email advertising capabilities together with A/B testing, spam filter testing, scheduling, dynamic segmentation, and detailed efficiency reporting
- Act as a central advertising database for advertising data and interactions
- Contact targets throughout a number of channels after particular actions, triggers, or intervals of time
- Provide analytics and stories that observe your entire lifecycle of a marketing campaign, together with ties to income and/or marketing campaign ROI
In addition, these following metrics have an effect on a firm’s Satisfaction ranking:
- Customer satisfaction with product attributes based mostly on consumer evaluations
- Popularity and statistical significance based mostly on the variety of evaluations
- Quality and age of evaluations acquired
- Overall buyer satisfaction and Net Promoter Score® (NPS) based mostly on scores by G2 customers
Learn More
Thank you to our wonderful clients for his or her partnership in sustaining Iterable as among the best Marketing Automation options in the market!
You can obtain the Summer 2021 G2 Grid® Report for Marketing Automation for all of the insights, in addition to an understanding of how Iterable compares to different platforms.
Looking to be taught extra about Iterable? Request a demo right now.
