“Digital transformation” has develop into a advertising buzzword. It’s a phrase we’ve seen in a number of headlines, analyses and OKRs, particularly in the aftermath of the pandemic. At Iterable, nonetheless, it’s not a buzzword—it’s a necessity. Either you go digital, otherwise you go darkish. The problem is knowing what digital transformation really means on your model.
Because digital transformation means one thing completely different for each firm, we wished to create a straightforward method for manufacturers to grasp what they should execute a profitable digital transformation. The Digital Transformation Assessment helps manufacturers consider the place they stand at the moment on their digital transformation journey and what areas to spend money on going ahead.
We’ll present you the way it works.
About the Digital Transformation Assessment
When taking the evaluation, you’ll be requested 12 questions. These questions cowl areas similar to digital tradition acceptance, the efficacy of your current advertising expertise and information flexibility.
Once you submit your solutions you’ll be assessed on three pillars:
People are at the coronary heart of digital transformation. While digital transformation in itself implies the adoption of latest applied sciences, your model must have the proper organizational construction and folks in place to make use of the expertise to its full potential.
Next, is course of. To embrace no matter new applied sciences or enterprise wants are thrown your method, manufacturers should be versatile. 98% of companies have seen enhancements by implementing extra agile processes. Instead of being reactive, manufacturers should be okay with testing and iterating to provide the greatest outcomes.
Lastly, there’s expertise. It’s no shock that expertise is a large piece in the digital transformation puzzle. According to Gartner, greater than two-thirds of company administrators anticipate to see increases in technology budgets, particularly to enhance the buyer expertise.
What Your Results Mean
Within the three pillars of the digital transformation evaluation, your model will both be labeled as Opportunistic, Optimized or Digitized. For instance, you possibly can be opportunistic in individuals, optimized in course of and digitized in expertise.
If that is your outcome, it’s seemingly you might have a variety of room to develop. This isn’t a foul factor, nonetheless. Room for enchancment is a chance to be taught and guarantee your individuals, processes and expertise are arrange for long-term success. Your group understands there’s a dire want for digital transformation, however hasn’t but constructed out your org construction, expertise and processes in the method that’s required to develop into a digital-first enterprise and reimagine your buyer expertise.
Optimized means you’re getting there, however there’s nonetheless some room for enchancment on the highway to a full digital transformation. Your group has began to make clear and optimize the way it operates throughout individuals, course of and expertise with a concentrate on the buyer expertise. You have a transparent roadmap for future digital transformation investments.
Lastly, there’s digitized. Digitized in individuals, course of and/or expertise means you might have achieved the stage of digital transformation wanted for achievement in the ever-evolving buyer expertise panorama. Your group is modern, versatile, collaborative and also you’re capable of simply adapt to modifications in the market each at present and in the future.
Are You Ready for Your Assessment?
The first a part of getting ready your organization for digital transformation is accepting change. Adjusting to the new regular for advertising could also be difficult, nevertheless it’s essential to judge the place you stand and embrace the prospects. The digital transformation practice is leaving the station and your model must be on board.
Curious to see how your model scores in the Digital Transformation Assessment? Take the quiz now!