If you have read our other blogs, then you might have already seen how much we discuss about email marketing having a good ROI. Taking that ahead, today we’ll be talking about how we can take that ROI even higher by following some easy to implement tips which will improve the conversion rate of your marketing emails.
Benefits of optimising emails for better conversion
There are several benefits to optimising your emails, especially if you are selling something using email marketing. Let’s go through the prime benefits of optimising emails for better conversion.
- Better ROI: Email marketing already has one of the best ROIs among all marketing channels, and optimising the emails makes it even better.
- Higher engagement: Optimising your email also helps in getting noticed easily, which is a step towards establishing a higher engagement rate.
- Brand recognition: Emails with higher engagement tend to build a better brand recognition and relationship, which goes a long way in building brand loyalty.
How to improve email conversion rate
There is no rocket science involved, all it takes is following the basic tips to have a good conversion rate. Let’s go through some of the most critical ones and understand with the help of examples.
1. Subject line
The subject line is the first thing a person sees when you send an email – it’s enough to make a big difference in the number of people who open your email, which in turn affects your conversion rate. It’s important to have a subject line that’s clear and catchy at the same time.
A few examples of a good subject line:
- Gear Up for the Biggest Sale of the Year!🥳
- Get 15% Off on Every Item in Your Cart Today!
2. Grab attention
To boost email conversion rates, it’s vital to quickly capture the user’s attention. The subject line and initial content are the first things your subscribers would see in an email. If fails to engage them, the email might be ignored.
The best way to achieve this is by starting your emails with a “hook” which can be something that would grab the attention. Below is an example of how text can be creatively used to grab a user’s attention in a second.
The same can also be achieved by being creative with graphics, here’s an example.
CTA or Call-to-Action is an essential part of all your email marketing campaigns. Focusing on it will have a positive effect on your conversion rate. A well-designed and compelling CTA can significantly boost click-through rates.
Tips to improve your CTA:
- It should be bright: Having a bright and contrasting CTA is a great way to get subscribers attention. This makes your CTA stand out, which in turn makes the chances of conversion higher.
- Have actionable text: Besides grabbing attention, it is also important to motivate your subscribers to take action while they read the email. One of the easiest ways to do this is by using an actionable copy for CTA.
- Have multiple placements: Ensure that your CTA is always in reach by placing it across the email.
5. Optimise for mobile
According to Litmus, mobile users accounted for 42% of all email opens in 2019. This makes it super important to ensure that your emails are optimised for mobile devices.
The easiest way to check this is by sending yourself a test email and using your mobile device to view it. This small check would ensure that your email is readable on mobile devices and works as intended.
5. Timing matters
The time at which the email is sent plays a crucial role in the conversion rate and overall engagement of your email marketing campaigns.
Here’s why it is important:
- Open rate: The time at which you send your emails can significantly impact the open rate. Sending emails at the right time when your subscribers are most likely to check their inbox increases the chances of them opening your email and engaging with its content.
- Attention and focus: Timing your emails strategically ensures that your subscribers are more likely to pay attention to them. Sending emails during peak work hours or when people are actively checking, their emails can help capture their attention and improve the chances of conversion.
To determine the optimal sending time for your emails, consider factors such as your target audience’s demographics, behaviour, and industry norms. Test different sending times and analyse the performance metrics to identify which time slots that generate the highest conversion rates.
6. Segment audience
Segmenting your audience also helps in improving email conversion rate. By dividing your email subscribers into different segments based on their demographics, preferences, behaviour, or other relevant factors, you can tailor your email content to be more personalised and targeted.
Here’s how segmenting the audience helps in improving email conversion rate:
- Relevance: Segmenting your subscribers allows you to send more relevant content to each group. By understanding their specific interests and needs, you can create emails that resonate with them and are more likely to convert.
- Personalisation: Personalised emails have higher engagement rates. By segmenting your subscribers, you can customise your email content, subject lines, and calls-to-action to match the preferences and characteristics of each segment. This level of personalisation increases the chances of conversion.
- Improved targeting: When you segment your subscribers, you can send emails that are specifically tailored to certain segments. This means you can address their pain points, showcase relevant products or services, and provide targeted offers or incentives. This level of targeting increases the likelihood of conversion.
- Higher engagement: By delivering more relevant and personalised emails, you create a stronger connection with your subscribers. This leads to higher engagement, as subscribers are more likely to open, read, and interact with emails that are specifically designed for them. Increased engagement results in higher conversion rates.
Overall, segmenting your subscribers helps you deliver more targeted, personalised, and relevant emails, which in turn improves your email conversion rate. It allows you to connect with your subscribers on a deeper level, increasing engagement and ultimately driving more conversions.
In conclusion, by implementing these tips for optimising your email marketing campaigns, you can significantly improve your email conversion rate.
Remember to continuously track and analyse the performance of your email campaigns. This will help you identify what strategies are working well and what can be further optimised. By consistently improving and refining your email marketing efforts, you can continue to increase your email conversion rate and achieve better results.