By Sean Tinney December 5, 2022
Learn how to write a sales email that successfully promotes your product and wins you extra enterprise.
Email is your strongest digital device for sales.
Yes! 60% p.c of customers have made a purchase as a result of an email they acquired from a model. That beats out sales from social and unsolicited mail, making email your handiest sales device.
But there’s extra to it than simply sending an email with a services or products you need to promote. There’s a technique for making a sales email that really will get outcomes.
Not certain how to create an efficient sales email? After studying this submit, you’ll understand how to write a sales email that will get opened, will get clicks, and will get sales.
Jump to a piece:
Create catchy sales email topic traces
Each aspect of your sales email is vital. But until you seize your subscribers’ consideration with a robust topic line, nothing else issues.
So how do you create a catchy sales email topic line? By being direct. Don’t get cute with your topic line. Most persons are going to open your sales email for certainly one of three causes, so be sure you’re catering to these causes:
1 – You’re addressing a ache level
This instance from Advance Auto Parts addresses a possible ache level for a lot of of their clients – ensuring your automotive’s engine is protected in the course of the winter months.
2 – You’re providing them one thing they want or need
Sometimes the timing of your email is what issues most. Like with this email from Dormify: It was despatched in August, simply as school college students are getting ready to return to faculty. Dormify addressed a well timed want proper within the topic line.
3 – You’re offering them a reduction or particular provide
Everybody loves a superb sale. If you’ve got a promotion going, point out it in your topic line.
Here’s an instance from Gap the place they add the promotion to the topic line.
Create a way of urgency and shortage
Don’t underestimate the ability of FOMO. Adding a way of urgency encourages subscribers to make the most of presents whereas they nonetheless can. If they don’t act shortly, they may miss out on an excellent alternative.
To create this impact in your emails, strive topic traces like these:
- “Act fast! Limited quantity available”
- “24% off for 24 hours”
- “We don’t want you to miss this”
- “Deals expire tonight. These savings will be gone in a flash.”
I like how Pura Vida grabs your consideration with “Congratulations,” then teases that you simply’ve reached their subsequent tier stage.
Shutterstock follows an identical strategy however teases about shock financial savings.
STARZ creates urgency with their provide by placing a time restrict in the beginning of their topic line.
Write sales email copy that will get a sale
When writing the copy for your sales email, preserve these rules in thoughts:
Be influential and useful
In your emails, you need to current your self as somebody who is useful and an business thought chief. But you additionally need to do that in a means that influences subscribers to buy. So how do you obtain this good steadiness?
Influence comes from uncovering and delivering what different individuals want and/or need. So reasonably than telling readers about your product, strive serving to them notice what they want, and the way your enterprise satisfies that.
Keep your content material private and purpose to remedy the issue of every particular person you’re reaching out to.
Communicate like a human and a pal, not an automatic advertising and marketing robotic. Even although you’re writing an email, you need your content material to really feel prefer it was written by a human who’s talking to different people. Some email copywriters think about their very best reader sitting throughout from them as they write.
Here’s an excellent instance of this from Miracle-Gro. They’re including extra worth to their sales email by together with landscaping suggestions.
Don’t add an excessive amount of “salesy” language
When you’re writing your sales email, strive not to consider it as promoting. Instead, consider it as serving to your readers remedy an issue.
Just give attention to the worth your services or products brings to individuals. If you’ll be able to present how your product solves their drawback, then give them a transparent cause to purchase from you now, the sales will maintain themselves.
I like this promotional email under from Brooklinen:
When I first noticed it, I assumed, “Ooh, I want better zzzzs!” I didn’t really feel overwhelmed by a sales pitch.
Focus the content material in your emails across the resolution, not the product options alone. Use phrases like “to improve your…” and “to help you do…”
Clear and highly effective headlines
While you’re specializing in being sort and useful, don’t promote your self quick. You’ve bought superior issues to provide… so ensure that’s clear all through your content material, particularly in your emails’ headlines. Headlines and subheaders are one of many first components your subscribers will see in your emails.
If you’re providing a coupon or promotion, some efficient headlines embrace:
- “Scroll to the bottom for a special deal”
- “We promise, this is worth the scroll”
- “Good news for your wallet”
- “Our way of saying Thank you!”
- “Just for you”
If you’re together with testimonials from precise clients, listed here are a few headlines to embrace as nicely:
- “Don’t just take it from us”
- “Here’s what people are saying about [insert product name]”
Avoid advertising and marketing jargon
As you write the perfect sales email ever, ensure to use interesting phrases that don’t scare readers off. Avoid advertising and marketing jargon and acronyms (like CRM and CTA), until you intend on defining these phrases in your message.
Focus on the advantages
Think about what makes you purchase. Is it the flexibility of the product? Can you think about your self utilizing the product and the way it will make your life higher? What about it issues most? Is it free delivery and returns? The extra benefits-focused you could be, the extra intrigued your reader can be.
This email from Public Lands is superior. At the highest of the email it lists two advantages – free delivery or one-hour curbside pickup. Right from the beginning of the email, they’re specializing in the comfort of ordering with them.
Offering unique reductions or freebies like an e-book is a good way to seize a subscriber’s consideration – nevertheless it’s the advantages that may affect them to take motion.
Add some testimonials
Let your clients converse for you! Testimonials are a tremendous means to give that further push and encourage readers to purchase. People are sometimes extra prepared to belief info from a fellow shopper than a enterprise.
Your testimonials ought to reply “what-if’s” and squash objections. Think concerning the questions that potential clients may need. Maybe they need to know what makes your product completely different from different merchandise. Or they’re questioning concerning the main good thing about what you provide.
Here’s an excellent instance of how to use a customer testimonial from an email we despatched selling our 24/7 Email Marketing Master Class.
Drive motion with a stand out call-to-action
At the top of the day, it’s vital to take into account that that is nonetheless a sales email. It has one aim: Make a sale!
So if your call-to-action (CTA) button is hidden or non-existent, take it out of hiding! Make it inconceivable to ignore.
This email from Design Within Reach makes use of a number of CTAs scattered all through the email to catch you at numerous factors of curiosity.
Get the timing excellent with segmentation
Try to ship your sales emails when it makes probably the most logical and/or financial sense for somebody to purchase one thing from you. This is a greatest observe, however it may be difficult to pull off. Every subscriber is exclusive and a few might take a bit extra convincing than others.
That’s the place segmentation comes into play. Consider segmenting based mostly on your subscriber’s distinctive pursuits, in addition to earlier engagement with your emails (e.g., in the event that they opened a earlier email or clicked a particular hyperlink).
Related: 7 easy steps to get began with segmentation
Time to create your sales email
Now it’s your flip. Take what you discovered and apply it to your subsequent sales email. We’d love to hear about your leads to the feedback.