How to Make Money with Email Marketing

By Sean Tinney February 9, 2023

Here are 10 confirmed methods to money in on the emails you’re sending out.

When it comes to being profitable on-line, essentially the most highly effective device in your arsenal isn’t social media or website positioning or paid search adverts . . .  

It’s email.

Email advertising has the best conversion charges of any advertising channel. In reality, transactions from email are 3 times extra worthwhile than these made on social media, in accordance to administration consulting agency McKinsey & Company.

Want to begin incomes cash out of your email listing? Then observe these 10 confirmed methods to generate income with email advertising.

1. Sell a product or service
2. Offer a paid newsletter
3. Sell other people’s products
4. Upsell premium or exclusive products
5. Cross-sell related products
6. Get repeat purchases
7. Have a cart abandonment plan
8. Include sponsored content or advertising in your emails
9. Ask people to spread the word
10. Automate your email campaigns

How to monetize email advertising

1. Sell a services or products

Already have a services or products to promote? Awesome! You can skip this part.

If not, that is your very first step. Find a bodily or digital services or products to promote. 

Not positive what to promote to your viewers? Here are some concepts to get you began:

• eBooks
• Training guides
• Online programs
• Private digital teaching periods
• Classes or workshops
• Memberships

Selling a services or products in an email instance

Take a take a look at how this YouTuber promotes weight reduction ebooks to her viewers utilizing email advertising.

2.  Offer a paid e-newsletter 

Offering a paid e-newsletter is a approach for you to monetize your email advertising efforts by charging a subscription charge for entry to unique content material or extra options. 

For instance, should you’re a blogger who writes about private growth and productiveness, you possibly can use a paid e-newsletter to provide unique email content material and assets to your subscribers. It could possibly be referred to as “The Productivity Boost” and embody:

• Exclusive articles and recommendations on productiveness and time administration
• Access to a personal on-line group the place subscribers can ask questions and work together with you
• A month-to-month Q&A to talk about productiveness challenges and methods
• Access to a library of productiveness templates, worksheets, and checklists

To promote the paid e-newsletter, you’ll create a touchdown web page with details about the e-newsletter and its options, alongside with testimonials from present subscribers. You may additionally point out the paid e-newsletter in your web site, social media, and in your different emails.

Related: How to create a paid e-newsletter

Paid e-newsletter instance

Here’s an amazing instance of a paid e-newsletter from “Lenny’s newsletter”. Lenny sends one free addition of his e-newsletter every month so his subscribers can see the superb worth the paid e-newsletter gives that his free model doesn’t.

3.  Sell different individuals’s merchandise

You don’t at all times have to promote your services or products to monetize email advertising. Instead, you may be an affiliate for different companies’ services or products. As an affiliate, you get commissions from a enterprise that you simply generate for the corporate. 

Here’s an instance of an amazing affiliate connection: An on-line enterprise coach provides planning recommendation to her shoppers. To assist them flip her recommendation into actuality, she recommends affiliate instruments — like web site builders and email advertising suppliers — to serve her shoppers’ advertising and gross sales wants.

Before you start affiliate marketing online, be sure you have a robust relationship with your subscribers and that you simply solely suggest services and products that make sense for them. Otherwise, they could unsubscribe.

Many firms have affiliate applications you possibly can be part of — like AWeber! You can sign up for our affiliate program here. 

Plus, AWeber integrates with instruments like ClickBank that makes discovering affiliate merchandise to promote to your viewers simple.

Selling different individuals’s merchandise in an email instance

GetOrganizedNow.com, an AWeber buyer, makes use of the ClickBank integration to discover and promote merchandise which are aligned with her viewers’s pursuits. For instance, GetOrganizedNow.com discovered their viewers loved dwelling enchancment tasks so that they determined to promote landscaping providers to their clients.

Here’s an instance of the email that they despatched:

4. Upsell premium or unique merchandise

One of one of the best alternatives for being profitable with email advertising is by providing extra services or products on the level of transaction — a.okay.a. upselling.

Let’s say you’re a life coach, and your most important product is an internet month-to-month membership that features entry to a group of customers, webinars, and a library of assets.

Once somebody purchases your membership, you possibly can then provide them unique one-on-one teaching periods. A participant can choose the subject they need you to give attention to and ask questions they could not really feel snug asking in a reside webinar in a digital room stuffed with different members. Many individuals pays prime greenback to get this individualized consideration.

Or it may be a lot less complicated than that. If you’re an internet private coach, you possibly can provide a free downloadable upper-body exercise. When somebody requests it, they obtain an automatic email with the obtain — plus an upsell to a complete 12-week program that ensures them outcomes.

Upsell email instance

Here’s an instance from the corporate FabFitFun. The email tries to upsell quarterly subscribers on an upgraded membership for the prospect to customise their subscription packing containers early and get extra merchandise.

5. Cross-sell associated merchandise

Every buy a buyer makes offers you perception into their likes and pursuits. You can use this information to entice them with different merchandise they could additionally take pleasure in.

In reality, you most likely have an email in your inbox proper now that reads, “Because you bought this, you might be interested in this.” That’s as a result of web shoppers who get focused, personalised messages are extra possible to buy from you once more. 

Cross-sell email instance

Here’s an instance of an amazing cross-sell: A diet coach turns into licensed via an internet course. Once they full the course, they’re routinely despatched an email that cross-sells to different programs — this time about yoga certifications or energy and conditioning certifications.

I like to recommend sending an automatic email with extra suggestions roughly one to three weeks after a buyer’s preliminary buy. It’s tremendous simple to arrange focused, automated email sequences like these in AWeber. Create your FREE account today.

6. Get repeat purchases

Along the identical strains as cross-selling, you’ll have a services or products that requires repeat purchases. Sometimes a pleasant reminder email is an efficient approach to preserve bringing in a gradual stream of gross sales.

This technique to generate income with email advertising works extraordinarily nicely for companies that depend on recurring, seasonal, or perishable items. For occasion, a window cleansing service could email a consumer on the finish of each season to remind them to schedule their subsequent appointment.

Offering a reduction or coupon may also go a great distance. Offering an individual a reduction off their subsequent cleansing could give them the enhance they want to e book one other session. 

Or, merely remind your clients that they could need to e book their subsequent appointment, and provides them the choice to arrange reminders in the event that they’re not prepared to buy with you. 

Repeat buy email instance

Here’s an amazing instance from Salon and Spa by Kimberly Gider, they ship this reminder email shortly after their most up-to-date go to.

7. Have a cart abandonment plan

We’re all a bit forgetful, so it’s no shock that patrons typically get distracted or step away from a purchase order as a result of they weren’t prepared to purchase at that second. But should you’re utilizing an e-commerce platform like WooCommerce, what they left behind.

Automatically ship extremely related emails encouraging them to purchase the services or products they had been contemplating. Customers who obtained a number of deserted buying cart emails are 2.4 occasions extra possible to full the acquisition than those that obtain just one followup email, in accordance to Experian.

Try sending the primary message sooner or later after, a second message 48 hours after, and presumably a 3rd message inside three or 4 days of abandonment.

Keep cart abandonment emails brief. It doesn’t damage should you inject some humor or persona to catch the reader’s eye. 

Abandoned cart email examples

Check out this instance from the clothes firm Chubbies.

And this instance from the Dollar Shave Club that shortly reminds the individual of all the advantages they’re lacking out on by not becoming a member of.

You may even provide related info to assist handle questions or issues they could have, or spotlight your nice customer support workforce. Many firms will throw in a reduction to tempt you even additional or create urgency with a limited-time provide.

Another approach you may make cash out of your email listing is by promoting advert house in your emails. To do that, you’ll want a minimal of 1,000 engaged subscribers in your listing — individuals opening your emails and considering your content material. 

When you’re first getting began the simple factor to do is undergo a 3rd occasion service equivalent to Paved or Swapstack. These third events are centralized marketplaces that join firms wanting to promote with individuals or firms wanting to settle for ads of their emails.

How you enable these ads to be structured in your email is totally up to you. 

Selling advert house in an email instance

MorningBrew, for instance, permits advertisers to add their brand to the highest of their each day e-newsletter.

9. Ask individuals to unfold the phrase

The final tactic I’ll write about can also be one of many oldest advertising methods: phrase of mouth!

This tactic is among the oldest advertising methods: phrase of mouth!

According to a Nielsen report, 84 p.c of shoppers say they both fully or considerably belief suggestions from household, colleagues, and buddies about items and providers. That makes private suggestions the best ranked supply for trustworthiness when it comes to making a purchase order.  

So if in case you have an engaged, loyal buyer base, ship emails encouraging them to suggest your services and products to their buddies and acquaintances. You may also go a bit additional by asking them to provide you with constructive on-line critiques and to “like” and share your social feeds.

Think about implementing referral hyperlinks to incentivize your subscribers to unfold consciousness about your model, too. Referral hyperlinks enable your present clients to promote trackable hyperlinks for your online business. In alternate for sending new paying clients your approach, you may give them incentives like reductions, coupons, vouchers, money, prizes or redeemable factors.

Referral email instance

Check out how the Hot Chocolate 15k/5k race encourages runners to refer their buddies to the race under.

10. Automate your email campaigns

Automated email campaigns — additionally referred to as autoresponders — are a sequence of emails which are routinely despatched to your new subscribers after they subscribe, saving you effort and time so you possibly can preserve your focus in your ardour.

The first email in your automated sequence is your welcome email, which ought to set the tone for the varieties of emails your subscribers can anticipate from you. It’s additionally a good time to make a sale since welcome emails typically see greater engagement charges than different varieties of emails. 

Then, broaden upon your welcome email with a welcome sequence to present ongoing worth to your readers. 

For instance, should you’re a podcaster, your welcome sequence may share prime weblog posts, extra about you and your online business, a survey of your subscribers to be taught extra about them and their pursuits, and extra.

With a associate like AWeber, you possibly can arrange automated email campaigns to generate income with email advertising simply. 

How to shut the sale with email

While all of those techniques are glorious methods to generate income with email advertising, they’ll more than likely fall flat with out some killer email copy or content material to win over your potential patrons. Check out our free What to Write course and also you’ll learn the way to craft the proper email for each layer of your funnel, and get 45+ email content material templates to copy and paste. 

Plus, get monetary savings in your email advertising by signing up for AWeber Free — our 100% free pricing possibility to make email advertising and touchdown web page providers out there for gratis.