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How Fivetran Simplifies Normalizing and Centralizing Data

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If you’ve been round our content material not too long ago, you may need seen a theme of Dreamers, Builders and Makers. These are the folks behind right this moment’s buyer experiences. The ones developing with large concepts, fixing issues and pondering creatively and strategically to ensure each buyer has an expertise price remembering. 

As a part of our effort to focus on these professionals, we kicked off a brand new interview collection, “Dream It, Build It, Make It.” In this collection, I dive deep with company from a wide range of industries to study extra about how they’re working to create long-lasting connections with their audiences. We’re all on this collectively, so what higher strategy to collaborate than sharing concepts?

In our newest installment, I sat down with Zarmina Niazie, Product Marketing Manager at Fivetran, a pacesetter in automated data integration. While integrating information from varied sources can appear to be a frightening process, Zarmina explains why the method turns into a lot simpler if you happen to do the prep work earlier than upgrading your techniques.  

Meet Zarmina From Fivetran

Analytics are nice. I feel we are able to all agree on that. Extracting insights from these analytics, nevertheless, generally is a bit more difficult in case your information is scattered and siloed. Identifying the ROI of your completely different advertising channels turns into lots simpler if you normalize your information throughout these completely different sources and then centralize them to get a holistic view. 

Zarmina chatted with me concerning the alternative ways manufacturers can obtain this cohesive view of knowledge and analytics whereas holding prices low and working collaboratively throughout departments. Sounds like a dream, huh?

Give it a watch or hear proper right here. 

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