If you’ve been round our content material just lately, you may need seen a theme of Dreamers, Builders and Makers. These are the individuals behind at present’s buyer experiences. The ones arising with large concepts, fixing issues and considering creatively and strategically to verify each buyer has an expertise value remembering.
As a part of our effort to spotlight these professionals, we kicked off a brand new interview sequence, “Dream It, Build It, Make It.” In this sequence, I dive deep with friends from a wide range of industries to be taught extra about how they’re working to create long-lasting connections with their audiences. We’re all on this collectively, so what higher option to collaborate than sharing concepts?
In our newest installment, hear from Sheena Shiravi, VP of Marketing, at Eaze, a cannabis marketplace, about how Eaze is working to offer a voice to underrepresented teams and companies doing good in a stigmatized trade.
Meet Sheena From Eaze
Cannabis has a longstanding stigma round it that poses a problem for entrepreneurs at Eaze. To assist educate shoppers whereas drawing consideration to social points in the area, Eaze has partnered with a wide range of non-profits and minority-owned companies to unfold a message of positivity and hope.
In my chat with Sheena, we talked via the challenges Eaze faces in advertising to shoppers and the other ways Eaze is working to undo a long time of stigmatization. From hiring a Director of Social Equity to partnering with veterans teams, Sheena walks me via how widespread the group for social empowerment is in the hashish trade.
Give it a watch or pay attention proper right here.
Subscribe and Stay Tuned
Be certain to subscribe to our YouTube channel so that you may be up to date each time a brand new episode is stay! You also can comply with alongside on Iterable’s social channels in case you miss any episodes.