What is a webinar and how does it work? A simple guide to webinar marketing

A webinar, brief for ‘web-based seminar’, is an internet presentation, assembly, or workshop that enables people or teams to work together in actual time.

With the growing reputation of video content material in marketing, webinars have turn out to be a go-to technique for companies wanting to educate, have interaction, and convert their viewers.

In this text, we are going to discover the important thing advantages of webinars and present tips about how to create and host a profitable one.

Table Of Contents

What is a webinar?

Webinars (internet seminars) are video shows, workshops, or lectures hosted on-line, often through webinar software program. These on-line occasions are often interactive and business-related and permit you to share your data with nearly anybody on the planet.

Web shows and conferences are a extremely interactive type of marketing and can be utilized as a relationship-building or authority-building tactic. But the chances are limitless. You may even use webinars for inside crew conferences in the event you’re a part of a distant crew.

Planning a webinar is a lot simpler than organizing a seminar or lecture in actual life. Mainly since you don’t want to have a massive venue to host a massive variety of attendees. You can invite individuals from throughout the globe to meet in actual time, and if they’ll’t take part stay, you’ll be able to report the webinar and ship them the recording later.

What are the advantages of a webinar?

So, now you realize what webinars are. But why do you want webinars?

Here are the principle causes you need to host a webinar:

• First of all, they make it easier to construct a checklist. Every registered particular person is a new contact in your database.
• Online seminars establish you as an skilled, a reliable and dependable supply of data in your trade. They permit you to share your experience together with your goal market. You can personally present options to their issues, which may clear their doubts about your product.
• If you report your webinars, they’ll serve you as worthwhile content material you’ll be able to share together with your viewers later.
• By registering, individuals are demonstrating an curiosity in what you might be providing – they turn out to be certified leads, making it simpler to nurture and convert them.
• They may also help you prepare and onboard new staff in a ‘fun’ means – it’s at all times higher to clarify essential points by speaking, not writing long-form textual content.
• Every webinar you run offers you a lot branding alternatives. With webinars, you construct model consciousness and set the model voice.

Michael Leszczynski, Content Marketing Manager at GetResponse, says:

Here, at GetResponse, webinars play an essential function and not simply because we offer webinar software program. We use them to onboard new clients, assist our product launches, and set up authority when inviting world-class specialists.

We additionally use them internally, when onboarding and coaching our new staff who’re becoming a member of our distant places of work. They’ve been nice for knowledge-sharing, particularly given the truth that you’ll be able to report and re-use the content material later.

Case research: Learn how Ravenol, a producer of high-quality automotive lubricants, moved on-line and began utilizing stay webinars to attain their yearly email-list progress goal in simply three weeks.

Webinar sorts

There are many sorts of internet seminars you need to use to obtain particular objectives or to modify to the wants of your viewers and your small business. Here are a number of the hottest sorts of content material and strategies you need to use whereas video conferencing and planning your webinar marketing technique. Follow by them are the most well-liked webinar sorts categorized by the objectives you’ll be able to obtain with them.

Keep in thoughts these may look barely completely different relying on what webinar software program you’re utilizing.

Webinar content material sorts

If the aim of your webinar is educating your viewers, the online presentation itself ought to present accompanying instructional visuals – and presenting what you need to convey in presentation slides is the best possibility.

Here’s how we do it with GetResponse webinars:

A fast tip: The first slide of your presentation ought to have all of the essential “technical” information – how lengthy the webinar will final, whether or not it will probably be recorded & despatched to individuals, and the agenda for the video seminar.

There’s, after all, extra to creating an engaging presentation. If you’d like to be taught extra about the very best practices, learn this text on how to create a webinar presentation and this post by Chloe West.

Creating a internet seminar in a live-video format is nice in order for you to construct nearer relationships together with your clients or conduct a crew assembly. It’s very private, and you’ll be able to present the “human side” of your small business in a skilled means. This kind of webinar may be helpful in the event you’re making a video presentation of a bodily product.

When you’re internet hosting a webinar, your viewers can use the chat possibility to ask questions or reply yours. It builds the connection between you and establishes your authority if you present solutions to their issues in actual time. People feeling seen by you makes the connection stronger and creates a bond that retains the purchasers coming again to you.

You can use the whiteboard to higher visualize extra complicated matters. By drawing over charts, photographs, or mapping out varied ideas from scratch, you’ll be able to assist your viewers comply with your thought course of.

A fast tip: While explaining ideas on whiteboards in the course of the internet convention, don’t hesitate to collaborate 😉

If you want to do an internet presentation on a particular matter greater than as soon as – or perhaps you even want to do it usually – you need to use a pre-recorded webinar as an alternative. This possibility is additionally helpful in the event you’re doing a webinar with a visitor speaker who’s unable to schedule a assembly across the time that most closely fits your viewers.

Once you’ve acquired a polished presentation, all you want to do is hit the play button as soon as the webinar has began. To be sure that the video presentation stays private and your viewers is pleased with the expertise, you’ll be able to run the chat and reply their questions stay whereas the pre-recorded webinar is working.

This is a widespread observe amongst SaaS corporations that want to run product coaching webinars for his or her new clients on a common foundation.

When your matter requires demonstrating some step-by-step in software program or on-line, there’s no higher means to do it than by sharing your desktop throughout your stay webinar. The attendees will probably be in a position to see precisely what you’re doing and comply with alongside. This format is particularly helpful whereas onboarding new customers to your software program.

You may also use display screen sharing in the event you’ve created your presentation in a non-standard means, e.g., utilizing Prezi. Since these aren’t based mostly on slides, one of the best ways to current them is by means of sharing your display screen together with your viewers.

The similar applies if, as an alternative of utilizing one presentation, you’re sharing a number of apps or information like spreadsheets. Rather than taking screenshots and including them to your presentation, you’ll be able to share your desktop and bounce between completely different apps freely.

A polling tool is one thing that may present each you and your viewers with stats and info not obtainable anyplace else. You can set it to be both nameless or public.

Webinar sorts by completely different functions

1. Educational webinars

If you need to educate your viewers on the sphere you’re an skilled inside, webinars are one of the vital efficient methods to do it. To run an academic webinar, it’s finest to use well-prepared slides or a whiteboard video, as it makes use of the visible capabilities of webinars.

Also, don’t be afraid to ask exterior skilled audio system to collaborate with you!

2. User onboarding webinars

If your organization is providing software program, you’ll profit from a consumer onboarding webinar essentially the most. Make certain the training curve is as delicate as attainable by inviting new customers to take part in a webinar that you simply run for newbies usually, for instance, as soon as a month. Run a consumer onboarding webinar making use of a screen-sharing possibility.

3. Product webinars

When you might have a nice product to showcase to a lot of individuals, flip your typical event-goers into webinar individuals. You may give them a detailed presentation, together with each element, answering their questions. While working a product webinar, you’re educating the individuals and getting their consideration together with your product, so that you’re in a position to nurture your leads and even convert them into precise clients, making a sale. This permits you to accumulate much-needed suggestions in your product or instrument.

4. Lead technology and list-building webinars

When you promote your webinar throughout completely different channels, give attention to one persona that you simply’d like to entice. When they register, they’ll belief you with their email handle, and that’s the start line. You’ll acquire worthwhile and attention-grabbing leads you’ll be able to comply with up with and nurture them into conversion later. You may also host paid and free webinars with the assistance of marketing funnels.

5. Employee coaching and crew conferences

Of course, working webinars to convert is useful to your small business. But that shouldn’t cease you from utilizing webinars for crew conferences and coaching your staff when you might have a distant crew or a crew too massive to match into a room collectively. Webinar coaching is one of the best ways to go the data and educate sensible expertise to your staff if you made the change to distant work, as any such content material is extra partaking than written materials.

6. Customer retention and nurturing webinars

While internet hosting inspiring webinars could also be nice for attracting new individuals to your model, it’s equally nearly as good for nurturing clients which can be already on board with you. The private relationship you construct alongside the way in which is key to preserving them coming again. With such webinars, they’ll maintain monitor of your latest merchandise and bulletins. It’s additionally a nice alternative to your shoppers to ask essential questions if you’re extra approachable than ever.

How to run a webinar + webinar finest practices

If you’re questioning how to begin creating webinars, listed below are a few webinar ideas and steps you want to take.

1. Attend different webinars beforehand

It’s arduous to think about how to put together for such an occasion in the event you’ve by no means attended one your self. Find a few seminars with skilled hosts, like trade influencers, and register now. Make notes of every thing you discover attention-grabbing, ranging from the webinar’s touchdown web page to the way in which the speaker talks. See what you’ll be able to implement in your individual preparation.

2. Choose the precise matter, title, and format

First of all, consider what the aim of your webinar will probably be.

Is it to generate leads, develop your checklist, promote a product, or onboard new customers?

Then, determine on the subject. What is crucial data you’ll be able to share with individuals in an hour or so? If you’re in search of inspiration to your webinar’s content material, you’ll be able to run by means of your different content material’s stats to see what drives visitors to your website and what your viewers is essentially the most enthusiastic about. This step will certainly guarantee a increased engagement.

Remember to be exact. It helps individuals perceive what they’re signing up for, and it additionally helps you together with your touchdown web page’s search engine optimization. Consider naming it with a query, e.g., ‘How to make a webinar sale? Free webinar with *an industry influencer*’. Specify whether or not it’s a webinar directed towards individuals new to the topic or specialists. It will prevent from a lot of adverse opinions like “I already knew that” and “It was too complicated; I need to know the basics first.”.

When you’ve selected the subject, select a format that will fit your webinar’s wants.

3. Choose the presenters & crew

When getting ready for a webinar, you’ll want to choose a certified presenter. It must be a one who’s educated on the topic, not afraid of public talking and answering robust questions, has good charisma, and is a minimum of a bit immune to stress. Of course, your internet seminar can have multiple presenter and even a separate webinar host.

Webinar hosts often arrange the occasion, introduce the presenters to the viewers, and merely be sure that the webinar runs easily. At the identical time, charismatic webinar hosts could make all of the distinction and assist your model stand out in a crowded market.

Then, you’ll be able to select an assistant who may admin the chat and presumably reply a number of the viewers’s questions whereas the speaker continues with their presentation.

After you’ve discovered the proper individuals who will create the webinar’s content material, you may as well ask somebody (or a few individuals) to handle the technical facet of your internet seminar (be sure that the Internet connection is sturdy and that you may be heard and, if required, seen)

4. Plan out the content material of your webinar

Planning is essential If you need to assemble an internet seminar that’s partaking from begin to end.

Webinars that contain the presenters working by means of topics in chaos and stumbling aren’t the very best and most memorable. If you intend your webinar proper, it ought to ship in your promise and have the proper quantity of content material to your viewers to take up.

The webinar’s define

When you realize the subject and goal of your on-line seminar, it shouldn’t be arduous to create a top level view. Remember that the typical webinar lasts about 40-60 minutes, in order that’s the usual timeframe you’re going to work with. If you’re creating a prerecorded webinar, create a storyboard first, identical to a movie director would.

The webinar’s construction

The content material you present all through the webinar must be partaking sufficient to maintain the individuals till the top. You may also tease a bonus firstly to create an incentive to maintain watching. Then, it ought to naturally lead to a paid providing if that’s a a part of your webinar’s goal. There’s an 80-20 rule for this – make the webinar 80% stable content material, and you’ll be able to promote your product for the remaining 20%.

Always begin by welcoming individuals. Ask them the place they’re becoming a member of you from, and you’ll create prompt engagement.

Make the individuals certain that it’s the precise place for them to be by specifying who will profit from the net seminar. Also, introduce not solely the topic of your webinar however your self. Start with a relatable story to show you’re reliable, and maintain it transient.

Remember to at all times save a while ultimately for a Q&A session. Mention it at first in order that the viewers could have time to suppose by means of the questions they need to ask.

Read extra: How to construction your webinar content material.

How lengthy ought to a webinar be?

In most circumstances, webinars final from half-hour to an hour. 60 minutes is sufficient time to have a 45-minute presentation and go away room for answering questions the viewers may ask all through the webinar in a designated Q&A session.

But, the ‘usual’ webinar size isn’t set in stone. If you might have well-structured content material that may take you over an hour to current – go for it. If you might have simply a brief presentation, TED Talks fashion, you can also make it a webinar on demand, as audiences have a tendency to have interaction with longer video content material when it’s stay.

5. Prep the tech & atmosphere

Before you run a webinar, ensure you have a digital camera (a working laptop computer digital camera is adequate) and a working microphone with settings adjusted to the atmosphere you’re in. Speaking of which, select a set to your webinar – it could be your workplace and even your front room, however maintain it skilled and guarantee no one interrupts you in the course of the webinar. It can throw you off guard and disrupt the main focus of individuals.

To decrease the danger of some miss-ups, examine in case your Internet connection is steady, be sure that your laptop computer charger is plugged in, or that your laptop received’t begin updating itself.

And it ought to go with out saying – in the event you’re going to share your display screen, don’t have any pointless tabs open in your browser and presumably clear your desktop.

It’s additionally finest to log into the webinar room 20 minutes earlier than the scheduled assembly and examine if every thing goes easily.

6. Schedule the webinar utilizing your webinar software program

What is the very best time to run a webinar?

It’s arduous to pinpoint the ‘perfect’ date and time, however the rule of thumb is to schedule a webinar for the center of the week, Tuesday to Thursday (with Tuesday because the winner). The different days are extra doubtless to have individuals vacationing. Most individuals will solely commit to one webinar per week, so that you’ll be competing with different gamers within the area.

While it’s possible you’ll assume individuals need to attend internet seminars within the afternoon once they’re off work, it’s not completely true. Some statistics counsel that the time most individuals favor to attend webinars is 10 a.m. or 11 a.m. Keep in thoughts that you simply’ll most likely have friends from completely different time zones, and in the event you’re actually far-off out of your focused viewers, it’s possible you’ll even have to sacrifice some sleep to host. And strive not to schedule the seminar for lunch hours.

While selling your video seminar, point out that it will probably be recorded – individuals will know it’s price signing up even when they’ll’t attend and that they’ll obtain the recording later.

7. Promote your webinar

To run an internet presentation, you want individuals to register for it. It’s not simply the content material that makes them register – it’s how you promote it. Mixing completely different digital marketing instruments is the way in which to go.

Webinar touchdown pages

Create a touchdown web page with an invite that may encourage individuals to join and inform the viewers every thing they want to know beforehand.

First, write a brief copy explaining the subject. In a few pointers, spotlight what the individuals will take away from it. Then, place a signup type the place your leads will go away their title and email, and end it off with a clear CTA button – the phrase “register” must be sufficient.

Don’t overlook to introduce the hosts. It’s a good contact that may set the inspiration of your newly-built relationship.

And there’s the final step that you need to by no means skip – spotlight the date and time of your webinar (particularly the timezone in the event you count on individuals from everywhere in the world).

Below’s an instance of a webinar registration web page we used for one in every of our webinars.

In this put up, you’ll discover extra nice webinar touchdown pages.

If you’re feeling further fancy when creating a webinar registration web page in GetResponse, you’ll be able to add a countdown timer.

Banners, popups, adverts

Place a banner in your web site or weblog in a seen spot a minimum of a week earlier than the scheduled date. The CTA button, once more, is of the utmost significance – construct a sense of urgency through the use of phrases like “save your seat” or “register now”. Then, hyperlink it to your touchdown web page.

You can promote your occasion in popup varieties in your web site in order for you a faster means to get individuals to register.

Advertise the place the individuals are. If you realize your viewers’s most well-liked technique of communication is social media like Facebook or Instagram, create social adverts that lead to the registration web page. Try the GetResponse Social Ads Creator in order for you to use enjoyable templates and create video promos very quickly.

Spreading the phrase

When you might have a nice following on social media like Twitter, you need to use it to your benefit and unfold the phrase, presumably gaining new followers alongside the way in which. Create a devoted hashtag – it can have interaction the individuals earlier than, throughout, and after the seminar and permit you to work together with them.

Share hyperlinks and tease the presentation’s content material. And, simply earlier than the beginning of your on-line seminar, state that it’s about to start – the viewers will probably be reminded of it in real-time whereas scrolling their feeds.

Webinar invitation emails

You could use the webinar as a means to construct your checklist. But what in regards to the individuals which can be already on it? Seize the chance and invite them to your internet seminar by email.

Start with the topic line. To clarify what you’re selling, contemplate stating it first, in brackets, like so:

If you’re partnering up with an trade skilled, don’t draw back from namedropping right here 😉

In the copy, don’t simply talk the small print and reiterate the webinar’s matter. Address your prospects’ ache factors and inform them how the webinar will assist. Only then do you have to bounce into the small print and write in regards to the total agenda, the date and time, how lengthy it will final, and how they’ll register.

I’ll contact with regards to emails yet another time in a minute, however within the meantime, you need to positively take a look at our article on how to design nice webinar invitation emails.

7. Practice

You shouldn’t bounce into your first webinar with out correct preparation, with the hopes of improvising. Sure, being versatile in your presentation is an asset, however observe a lot within the days main to your seminar to make every thing easy and sound convincing and educated. Also, everybody in your crew ought to have a little bit of first-hand expertise and know how to use the webinar software program you’re going to use – so it’s nice to do a dry run with everybody concerned.

Keep away from last-minute tweaks and modifications in your situation. They often make every thing a bit messier and trigger pointless stress.

8. Send reminders

As I discussed earlier than, there are extra emails you need to ship than simply invitation emails.

On common, solely about a third of the individuals who have registered will attend your webinar, so you need to actually be sure that they don’t overlook to be a part of you.

When individuals have registered to your occasion and left you their email addresses, it’s anticipated of you to first thank them for registering.

Secondly, remind them of the upcoming seminar.

Marketers often agree that the very best occasions to ship occasion reminder emails are a week earlier than, an hour earlier than, and 5 minutes earlier than.

One week earlier than, encourage the registrants to mark the date of their calendar for the following week.

And the email despatched 5 minutes earlier than the webinar creates such a sense of urgency that they make up for the best proportion of attendees.

Sounding each professionally and personally in these emails is essential. One of my favourite examples is an email from GetResponse’s Irek Klimczak. It requested a query within the topic line: “Will you make it today?”. This line alone gave him stunning outcomes. It generated a 42.41% open and a 3.67% click-through price and boosted the registrants-to-attendees price by 5%. It additionally obtained a respectable variety of private replies.

9. Run the webinar

It’s time to host your stay webinar. Get prepared and acquainted with the variety of attendees you’ll be coping with.

Keep a glass of water close by. Now, focus and undergo the deliberate agenda. Don’t let something distract you – you’ve acquired solely about an hour, and there are lots of individuals excited to hear you. Good luck!

10. Follow up!

Now that the webinar is over, you want to comply with up on it.

If you had been recording the webinar, be sure that to ship the recording to individuals who have registered however couldn’t attend.

If the attendees didn’t make a buy, it doesn’t disqualify them from being worthwhile leads. They may have extra info.

Ask for suggestions – you could possibly use it sooner or later to enhance your webinar endeavors. Provide them with further assets to proceed the nurturing course of, and guide them by means of your gross sales funnel, changing them as a consequence.

What tools do you want for webinars?

If you’re planning to host a webinar, the tools you want is:

• A webcam (in the event you’re exhibiting your face)
• A good headset with a microphone – you don’t need to use audio system, as they may create an disagreeable echo if you discuss throughout your presentation. A microphone will probably be needed to host.
• Reliable webinar software program
• A regular web connection.

Are you uncertain if you may get good-quality video whereas presenting out of your laptop computer? Check out what our colleague, Irek, does to enhance his video’s high quality in a few simple steps.

How to report a webinar?

You might want to report your webinar to repurpose it later (please, point out the recording to your viewers earlier than you start). If so, you need to discover out if the webinar room has a “Rec.” button within the menu. Then, after clicking, often, the recording will probably be saved as an mp4 file. Also, just be sure you don’t exceed the time limitations.

If you need to be taught extra, learn our article: How to Record a Webinar: Everything You Need to Know.

When you’re comfy recording webinars, think about using on-demand webinars to make your webinar obtainable to new leads anytime, anyplace, even lengthy after it has taken place.

On-demand webinars

When you realize, you’ll be internet hosting a webinar so good that it could possibly be promoted and generate leads lengthy after it has ended, that’s when you need to begin utilizing “webinars on demand”.

On-demand webinars (evergreen webinars or webinars on demand) are the most suitable choice to prolong the shelf lifetime of your stay webinar. With such webinars, there are not any time-zone constraints, there’s much less guide work and increased engagement potential, and they’re an ongoing & automated list-building technique. What’s not to love about it? See the article about on-demand webinars in GetResponse to be taught extra.

How to make your webinar extra partaking?

There are many rhetorical techniques to make a speech or presentation insanely partaking, however webinars provide you with extra (and barely completely different) choices to get your viewers concerned and listening.

Here’s how to have interaction the viewers throughout your webinar:

• Make the ready time extra nice

Greet the attendees. Mention that you simply’ll wait a minute for the opposite registrants to present up, or ask the attendees the place they’re from, what trade they’re in, and so on..

• Start by introducing your self in a relatable means

The attendees know you’re an skilled (they wouldn’t register in any other case), so be sure that to present them you’re approachable – in order that they’ll ask questions and relatable – in order that they’ll empathize with you, which can lead to increased engagement.

• Speak with ardour for what you current

Why ought to your viewers care in the event you sound tired of what you preach?

• Make related feedback all through the webinar

Don’t simply learn aloud what’s on the slides. Allow your self to digress sparsely, however maintain the digressions related to the webinar or your viewers. A good-ole pop-culture reference or an inoffensive joke is additionally a good thought ;).

• Do common check-ins together with your viewers

Pause for a minute and ask the attendees in the event that they perceive every thing you’ve lined to date. Make certain they’re comfy sharing what they’re scuffling with at this level.

During your webinar, individuals may get caught on one thing arduous to grasp, and if a burning query pops up – reply it alongside the way in which. It will lead to a sigh of aid from the viewers, and they’ll give you the chance to get again to listening fastidiously.

• Have the precise individuals round

Sometimes it’s arduous to sustain with an overload of questions from the webinar attendees – that’s why you need to have a devoted moderator on board. They ought to regulate the chat and direct its course in a skilled means.

Also, in the event you can herald a visitor throughout your webinar, the component of shock, the slight change in tone, and the extra skilled to be taught from will certainly get the viewers’s consideration!

Making the webinar interactive doesn’t have to be all about you answering questions – stimulate your viewers’s brains by devoting a couple of minutes in the course of the webinars to a pop-up quiz. Share the solutions straightaway, or make them wait till the top!

• Ask your viewers for suggestions

This one has two fundamental advantages – it will make the attendees lively within the feedback and offer you info on what you’ll be able to enhance for the longer term or what was nice (bonus profit: good webinar suggestions will make your day!).

How to create a paid webinar?

Free webinars are a nice possibility for spreading model consciousness, producing high quality leads, presenting a suggestion, or perhaps even holding a assembly. But, you could be wanting to acquire one thing extra from a webinar, and you’re certain the data or a ability you’ll be educating is price investing in. That’s if you host a paid webinar.

Remember that your viewers will count on extra from a paid webinar than they might from a free one. When internet hosting a paid webinar, strive to steer clear from up-selling your viewers on the finish. Also, a “thank-you email” afterward will probably be enormously appreciated.

You can create a paid webinar funnel in GetResponse. It’s very easy and fast, and GetResponse supplies you with 4 of essentially the most reliable cost processors to select from. With a webinar funnel, you’ll even have a neater time establishing the funnel levels I discussed earlier (like a signup web page, post-registration welcome email, a gross sales web page, and a affirmation web page). Once these steps are arrange within the funnel, you’ll give you the chance to see how many individuals accomplished the funnel and bought entry to your paid webinar.

For detailed directions, click on right here.

How to take part in a webinar?

To take part in a webinar, you want to register first by means of a type supplied to you through a touchdown web page or a registration email. Then, on the day of the webinar, be a part of the room a couple of minutes earlier than the beginning (through the hyperlink supplied after registration). When the presenter joins the room, the webinar will start.

Do you want to be on digital camera for a webinar?

If you’re internet hosting a webinar, you don’t want to be on digital camera so long as you might have a visible presentation to have interaction your viewers with. Although, an added webcam phase is at all times really useful, as it makes the expertise extra private and satisfying.

If you’re attending a internet seminar, you don’t have to take part on video. Unless the host invitations you to co-present, neither the host nor the viewers will see you. Usually, the popular means to have interaction with the host is within the chat window.

What do you employ webinars for?

Now that you realize every thing, ranging from what a webinar is right through how to promote them successfully, it’s to time to hear your opinions – what do you / will you employ webinars for?

Let us know within the feedback beneath!

If you’re interested in how we’re utilizing webinars in GetResponse, make certain to examine our Resources, the place we share all our previous occasions and different instructional supplies.

Also, listed below are some ideas for you in the event you want to know which errors to keep away from whereas creating webinars.

And in the event you’re in search of a marketing resolution that has a built-in webinar platform, too, make certain to give GetResponse a strive!