If you’ve been round our content material lately, you might need seen a theme of Dreamers, Builders and Makers. These are the individuals behind at present’s buyer experiences. The ones arising with large concepts, fixing issues and considering creatively and strategically to ensure each buyer has an expertise value remembering.
As a part of our effort to spotlight these professionals, we kicked off a brand new interview sequence, “Dream It, Build It, Make It.” In this sequence, I dive deep with company from a wide range of industries to be taught extra about how they’re working to create long-lasting connections with their audiences.
The buyer expertise goes past the second of buy, and the company I chat with present how granular and personalised you possibly can actually get when specializing in the proper issues. We’re all on this collectively, so what higher technique to collaborate than sharing concepts?
In our newest installment, hear from Loren Elia, Director of Product Marketing, and Meli Musson, Lifecycle Marketing Manager, at HoneyBook, a client management software for small businesses, about how they pivoted throughout the pandemic to assist a bunch of recent entrepreneurs obtain their enterprise desires.
Meet Loren and Meli From HoneyBook
In the primary few months of the pandemic—and even into October 2020—layoffs had been rampant throughout the U.S. With these layoffs, 1000’s of individuals had been left questioning what to do subsequent. For many, the mix of extra time and lockdown restrictions limiting motion meant a chance to dive into their passions. Enter: 1000’s of small companies and “solopreneurs.”
HoneyBook, which helps small companies and solopreneurs handle their companies, took fast motion, pivoting their methods and total mindset to adapt and attain a complete new viewers. In our chat, Loren and Meli walked me via precisely what it meant for HoneyBook to vary course at breakneck velocity, how they maintained shut relationships with these new clients and—maybe most significantly—how they stored these relationships amidst massive growth.
Give it a watch or hear proper right here.
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