When we introduced the finalists of this 12 months’s Expie Awards, we likened entrepreneurs to the gas behind the hearth. Sales groups carry the warmth, however entrepreneurs are the power sources, supplying gross sales with every part they should shut offers.
At Activate at this time, we revealed the winners of the 2022 Expie Awards and, indisputably, these winners are the powerhouses behind the scenes. They assume innovatively, carry new concepts to the forefront, and iterate on these concepts till they ship outcomes.
Without additional ado, the 2022 Iterable Expie Award Winners.
Expie Award Winners by Category
Marketing Dream Team of the Year, Enterprise: Cinemark
Headquartered in Plano, TX, Cinemark is a pacesetter in the movement image exhibition business with 521 theatres and 5,849 screens in the U.S. and Latin America. The advertising and marketing group at Cinemark was acknowledged as Marketing Dream Team of the Year, Enterprise by the Expie Awards for his or her work delivering participating experiences for his or her prospects on and off the display screen.
“Our customers come to Cinemark to make big-screen memories, and we work hard to ensure that their entire customer journey is frictionless—from ticket purchase to the end credits,” mentioned Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “Partnering with Iterable for our customer communication makes it easy to deliver valuable, relevant messages that are catered to the needs and preferences of each moviegoer. This attention to detail in our communication helps us build trust and loyalty with our audience, driving our business forward.”
Marketing Dream Team of the Year, SMB: WeSwitch
Founded in 2009 as the easiest approach to ship massive information round the world, WeTransfer has since grown into an ecosystem of artistic productiveness instruments. The firm’s suite of instruments is particularly designed for artistic professionals, enabling collaboration, co-creation, and shopper administration throughout their workflow course of. WeSwitch is an authorized B Corporation™ and donates 30% of its promoting actual property to artists and social causes. The WeSwitch group was awarded the Expie Award in the Marketing Dream Team of the Year, SMB class for his or her dedication to growing compelling and inventive customer-first communications.
“Creativity is at the heart of everything we do at WeTransfer. We believe that, while not every idea will change the world, every world-changing idea has to start somewhere,” shared Darren Kunar, Director of Email at WeSwitch. “We support the creative process by taking care of our customers, and Iterable has been an instrumental partner in our customer-first communications.”
“Our team is now able to deliver real-time lifecycle communication, and cater to the unique needs and preferences of our customers, enriching their relationship with WeTransfer. With Iterable, our team can spend less time managing customer data and communications, and more time doing what they do best: designing compelling and creative customer experiences.”
Most Inspiring Switch to Iterable: Secret Escapes
Secret Escapes is a members-only journey firm promoting discounted luxurious lodge stays and journeys by means of its web site and cell app. The luxurious journey firm thinks reserving a vacation ought to be an thrilling, pleasant, and stress-free expertise, which is why their group of journey specialists hand-pick the greatest motels and holidays and curate unique presents out there solely to our members. Secret Escapes has been awarded the Expie Award in the class of Most Inspiring Switch to Iterable for the fast and significant affect the swap to Iterable has had on their enterprise.
“As a brand in the travel and hospitality industry, we’re inundated with an extensive amount of first- and zero-party customer data, like location, language, and holiday preferences, which can help us design personalized experiences and create valuable communications for our customers.”
“Despite all of this information, we were missing two crucial components of our customers’ profile—impressions and real-time search results—that would help our team optimize the customer experience. When we made the switch to Iterable, we not only solved these pain points, but accelerated our search results delivery and augmented our impressions data, which is now more scalable, powerful, and accurate than ever! Importantly, the switch has empowered our team with the tools and time they need to send hyper-personalized messaging and build the 1-to-1 experiences with our customers that they deserve.”
Most Valuable Marketer: Matthew Jung, Clair
Matt Jung is a Product Marketing Manager, Lifecycle at Clair—a New York-based mission-driven digital banking app rewiring the approach America’s workforce will get paid—in a way that’s prompt, on-demand, and of their management. Matt was awarded the Expie Award for Most Valuable Marketer for his dedication and management. In his time at Clair, Matt has remodeled the lifecycle advertising and marketing group; he has had a direct affect on his group’s effectivity, high quality of work, and Clair’s development.
“In just six short months, Matt has collaborated across every business unit to support our company growth goals. Thanks to his technical skills, cross-collaboration, and passion for all things Clair, we now work together more efficiently and cohesively,” shared Kira Walter, Director of Marketing at Clair. “Leveraging Iterable to help launch new products and build personalized experiences, Matt has helped our team deliver joyful experiences to customers that keep them coming back. Since he joined, our user base has multiplied tenfold! We have a bright future ahead with Matt at the helm of our lifecycle marketing.”
Marketing Moment of the Year: Jersey Mike’s
Jersey Mike’s Subs, a fast-casual sub sandwich franchise with greater than 2,200 areas nationwide, believes that making a sub sandwich and making a distinction may be one and the similar. Jersey Mike’s presents a Sub Above, serving genuine recent sliced/recent grilled subs on freshly baked bread—the similar recipe it began with in 1956.“Giving…making a difference in someone’s life” has all the time been a tenet at Jersey Mike’s. An important instance is Jersey Mike’s annual “Month of Giving” fundraising marketing campaign, which has raised greater than $67 million for a whole lot of charities since 2011.
Generating “buzz” round its giving marketing campaign, and sustaining curiosity, requires in-the-moment messaging—email, push notifications to the cell app, and SMS—and a personal touch. To do exactly that, Jersey Mike’s partnered with Iterable to construct particular, personalised, and localized campaigns to drive curiosity and engagement.
The outcomes of this 12 months’s fundraising marketing campaign demonstrates the worth of efficient messaging: Jersey Mike’s franchisees, group members, and its prospects raised a record-breaking $20 million for the 2022 Special Olympics USA Games!
Best in Data Activation: Evernote
Evernote, an impartial, privately-held international group headquartered in Redwood City, California, was based to deal with a rising drawback that know-how helped to create: how to achieve a world the place the quantity and velocity of info are continuously growing. The firm launched the digital private productiveness motion, and has been rising ever since; at this time, greater than 225 million individuals round the world have found Evernote. The Evernote group was awarded the Expie Award for Best in Data Activation for his or her work leveraging Iterable to gather, manage, and activate their knowledge and ship joyful and helpful experiences for his or her customers.
“Iterable’s platform, integrations, and fantastic customer support team have allowed us to deliver messages to our customers that contain the valuable information they need, exactly when they need it,” shared Sterling Bailey, Sr. Director of Marketing Infrastructure at Evernote. “What’s more, Iterable has allowed us to build a more meaningful relationship with our customers, making them feel a connection to Evernote—as more of a partner in their organizational process, rather than just another tool.”
Most Harmonized Customer Experience: Georgia Aquarium
Georgia Aquarium is a public aquarium and non-profit dedicated to inspiring consciousness and preservation of our ocean and aquatic animals worldwide. By combining subject analysis with the research of on-site animals in a managed surroundings, the Aquarium is contributing to the development of human information in the space of animal science. Georgia Aquarium has been acknowledged by the Expie Awards in the class Most Harmonized Customer Experience for his or her work designing participating experiences that may develop long-term relationships with their guests.
“Over 2.2 million visitors each year come to Georgia Aquarium to get inspired, educated, and immersed in our award-winning natural and artificial habitats. But while the experience at our Aquarium is filled with delight and wonder, the experience with our email and app was filled with friction and frustration,” shared Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium.
“We were missing an opportunity to truly connect with our guests and build relationships beyond ticket transactions and delivery. Leveraging Iterable, we tackled priority issues (delayed ticket delivery, inconsistent messaging, email design) and built a broader strategy for streamlined customer communications. Our investment in customer connection and harmonized experiences yielded a 238% increase in revenue. Importantly, this experience has given our team much-needed confidence in having a creative and flexible solution for future campaigns.”
Agency Partner of the Year: Shaw/Scott
Shaw/Scott a boutique company and consultancy that empowers B2C manufacturers to raise their retention and loyalty. They are owned-channel specialists, offering purchasers with a full suite of providers in email and digital advertising and marketing, from artistic and technique to growth, analytics, and tech stack implementation. They’re a girls/LGBT based firm designed for the fashionable world the place range, flexibility, partnership, and innovation thrive. Shaw/Scott are acknowledged by the Expies as Agency Partner of the Year for fulfillment in collaborating with Iterable to offer purchasers top-notch buyer engagement capabilities.
“We’ve worked closely with Iterable for many years to support our joint clients with the technical and professional support they need to evolve and execute improved retention and growth marketing strategies,” mentioned Melissa Shaw, CEO of Shaw/Scott.
“Together, we’re unstoppable; our partnership drives incredible value for clients who are looking for a partner to help them create, implement, and deploy top-notch customer communications. Bringing highly impactful strategies and flawless execution to our clients, Iterable has been a critical partner in increasing our retention rate. We’re a dream team with a track record of success and extraordinary potential moving forward.”
Technology Partner of the Year: mParticle
mParticle makes it straightforward to holistically handle buyer knowledge alongside the complete product and buyer lifecycle. The mParticle group was awarded the Expie Award for Technology Partner of the Year for his or her work delivering joint buyer worth with Iterable.
“Over the last year, we’ve had the opportunity to collaborate closely with Iterable on events, content, customer dinners, and more. The opportunity to get “in front” of Iterable prospects has had a constructive affect on the enterprise and helped to drive income for mParticle,” shared Michael Katz, CEO of mParticle.
“Suffice it to say, the referral street goes both ways, and we’ve been able to refer some incredible customers to Iterable as well. Importantly, by working together, we can provide joint customers the ability to harness the full power of their customer data to create incredible customer experiences.”
Until Next Year
That’s a wrap on the 2022 Iterable Expie Awards! Congratulations to our winners and our finalists! If you assume your group has what it takes to win an Expie subsequent 12 months, maintain your eyes peeled for the likelihood to appoint your friends.