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Partnering With Iterable to Deliver the Right Messages at the Right Time

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We’ve partnered with Iterable to allow manufacturers to ship personalised and interesting advertising experiences with out developer overhead. With Heap and Iterable, entrepreneurs and product groups can seamlessly ship the proper message, at the proper time, and thru the proper channel to drive engagement, enhance conversion, and re-engage prospects.

Edging out the competitors

It’s by no means been extra vital to personalize your interactions with prospects. According to a current Gartner survey, “growing competition and consumer power have eroded traditional product-based advantages” forcing advertising leaders “to create exceptional branded moments at every customer touchpoint.” The greatest entrepreneurs are continuously on the lookout for an edge that may assist preserve their model prime of thoughts for patrons and have interaction them for the long term.

We are proud to associate with Iterable, a cross-channel advertising platform, to present entrepreneurs with that edge, a manner to goal and have interaction customers with personalised experiences all through their buyer journey. Here’s the way it works.

Introducing the Iterable Connector

With the new Heap-Iterable integration, digital entrepreneurs can now simply incorporate granular consumer behavioral information of their campaigns — with none further engineering!

Heap delivers immediate entry to top quality, trusted behavioral information, together with the instruments that enable you group prospects based mostly on how they work together together with your product. With the Iterable Connector, you may ship the behavioral segments you create in Heap, to Iterable for focusing on. Iterable shops these customers in Lists, which you need to use to exactly goal campaigns throughout channels, together with email, push notifications, SMS, and social media, partaking customers all through the buyer lifecycle.

Need to programmatically re-engage with a set of customers who didn’t full a registration stream? Quickly establish these customers in Heap and go this cohort by means of to Iterable for re-engagement.

What this implies for you:

1. Increased conversion with personalised trial experiences

Whether you’re a B2C software program firm or a subscription enterprise, guiding prospects by means of your trial expertise is paramount. Without a profitable free-to-paid conversion funnel, you can be leaving {dollars} on the desk and consuming the prices to purchase the prospects in the first place.

With Heap and Iterable, you may simply establish friction in your conversion funnel and ship messages to have interaction with prospects at each step of the journey. Notice a set of customers dropping off on day 5 of a trial? Create a phase in Heap and seamlessly ship personalised emails with Iterable encouraging customers in that phase to re-engage together with your product.

2. Greater model affinity & loyalty through focused promotions

Underneath every “user profile” is a human. Humans count on to join with the manufacturers that they love in a manner that feels distinctive to them. With Heap’s Iterable Connector, it’s simple to nurture relationships with prospects by means of focused promotions and tailor-made nurture campaigns.

Want to market a brand new function or product solely to your most loyal prospects? In a handful of clicks, create a phase in Heap (this may be based mostly on buy historical past, different behaviors, or consumer attributes!) and ship it to Iterable. Within minutes, you may goal particular gives to your most beloved prospects.

Partnering with Heap

With our joint answer, entrepreneurs can now join extra meaningfully with customers all through their buyer journey. Whether you’re partaking customers throughout email, push, SMS, or social media, Heap and Iterable permit you to give attention to creating advertising moments, not wrangling an online developer to write monitoring code.

If that is one thing you’d like to discover through a personalised demo, please attain out to or join together with your Heap Customer Success Manager.

About Heap

Heap’s mission is to energy enterprise choices with fact. We empower product groups to give attention to what issues — constructing the greatest merchandise — not wrestling with their analytics platform. Heap robotically collects and organizes buyer behavioral information, permitting product managers to enhance their merchandise with most agility. Over 6,000 companies use Heap to drive enterprise impression by delivering higher experiences and higher merchandise.

About Iterable

Iterable is a cross-channel platform that powers unified buyer experiences and empowers entrepreneurs to create, optimize and measure each interplay going down all through the buyer journey. With Iterable, manufacturers create individualized advertising touchpoints that earn engagement, solidify belief and provoke loyal consumer-brand relationships.

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