How is it already the tip of January? With a lot occurring on this planet proper now, time appears to be each flying by and standing nonetheless concurrently, which may make it difficult to stay to your New Year’s resolutions—should you even bothered to make any within the first place.
New Year’s resolutions and individuals’s dedication to them significantly impacts the well being and wellness trade, which has been considerably impacted because of the difficulties of maintaining physical and mental health during a global pandemic.
Considering the numerous shifts within the well being and wellness area previously yr, Iterable wished to know the way these adjustments have affected the trade’s advertising and marketing efforts.
We just lately polled B2C entrepreneurs within the well being and wellness trade and found these prime three findings:
- New Year’s decision messaging is not going to go away.
- Marketers are getting ready for increased Q1 buyer attrition.
- Customer loyalty applications will skyrocket.
But these findings are simply the high-level abstract of how trade entrepreneurs will evolve their buyer expertise this yr.
Check out our well being and wellness infographic under for much more key takeaways and statistics that may information your 2021 advertising and marketing technique.
Inside you’ll be taught:
- How New Year’s decision messaging differs between the U.S. and U.Okay.
- The prime obstacles to buying and retaining clients
- The techniques entrepreneurs are utilizing to extend loyalty
- And extra!
Click on the infographic to zoom in on all of the insights and obtain a replica for your self.
Click the infographic to zoom in and obtain a replica!
Health and Wellness in 2021: How to Meet Your Marketing Goals
Industry information and benchmarks are necessary in informing your online business technique for the brand new yr, but it surely’s much more helpful to be taught from the consultants.
If you’re on the lookout for methods to reinforce your well being and wellness advertising and marketing, listed below are 4 tried-and-true techniques from Iterable’s personal clients within the trade, together with leaders like Calm and Curology.
Interested in studying much more success tales? Check out our buyer case research or be taught from Iterable’s Marketing Masters.