Everything you need to send the perfect Happy New Year email

By Pam Neely December 30, 2022

A Happy New Year email marketing campaign is the perfect alternative to join along with your viewers, provide the proper product at the proper time, or share how grateful you are for his or her assist.

New Year’s email campaigns deserve as a lot fanfare as every other vacation email campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas email promotions that poor New Year’s typically will get forgotten.

Don’t let that occur this 12 months. New Year’s is a superb alternative to join along with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to begin from scratch to do it, both. To assist you save time, AWeber has made a number of New Year’s-themed email templates. They’re mobile-friendly, straightforward to edit, they usually’re animated.

We’ve additionally discovered 10 ideas for New Year’s emails that may spark your creativeness. Use these concepts to assist you write copy or to spur you to pull collectively a New Year’s advertising and marketing marketing campaign. 

4 Happy New Year email templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

Happy New Year email template #1: Animated Happy New Year’s

The confetti animation right here is straightforward, however it has simply sufficient glitz to entice consideration. This template has two totally different design choices to choose from, with totally different font remedies and icon choices. Choose whichever model works to your model. 

Happy New Year email template #2: Happy New Year’s Fireworks

This New Year’s fireworks email template enhances a clear format with eye-catching graphics that can get your readers’ consideration.

If you need to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as an alternative of the animation above.

Happy New Year email template #4: Rooftop Merry Christmas & Happy New Year

It’s not too late to send a vacation message to your viewers. This “Wishing You a Merry Christmas and Happy New Year” email template sequence is festive sufficient to work for each holidays. There are two coloration variations to select from. 

All of those email templates can be found in any AWeber account. Click here to use the template you like and begin writing your New Year’s email. 

10 concepts for New Year’s emails 

Now that you’ve bought a template for a nice-looking New Year’s email, what ought to you say in that email?

We’ve bought you lined right here, too. Every considered one of these ten concepts for New Year’s emails have labored for a few of the finest newsletters and email entrepreneurs round. All you have to do is to decide the method that works finest for you. 

1. Send a survey email to discover out what your subscribers take into consideration this 12 months or final 12 months

Surveys give you info you can’t get anyplace else. They additionally give you insights about your viewers that may assist you make dramatic enhancements to your enterprise. 

Surveys don’t have to be onerous, or take a very long time to do. Even one or two questions may be sufficient. Use the survey responses for a brand new weblog submit, to your subsequent e-newsletter, or for a couple of social media posts. 

Here’s how Marketing Brew used some survey info in considered one of their New Year’s emails:

2. Interview somebody about their targets for the upcoming 12 months, or about how they did with their targets for the earlier 12 months

Morning Brew did this for a bit of considered one of their New Year’s emails from final 12 months. The result’s a intelligent mix of an worker profile and one particular person’s expertise with aim setting.

3. Offer a product or a product bundle that’s designed for what your viewers wants proper at the New Year

Everybody loves a deal. So if you’ve bought a few merchandise that might be grouped collectively, wrap them up as a reduced bundle. 

4. Put on a New Year’s Eve sale

Aka a “get what you really wanted” after Christmas sale. 

These could be particularly efficient if you’re a enterprise coach or if you provide enterprise companies. Many solopreneurs or firms set their enterprise 12 months to shut, appropriately sufficient, on December thirty first. So they might have price range they need to spend, they usually would possibly as properly spend it with you. 

5. Help subscribers ring in the New Year proper

Crate and Barrel’s ecommerce email right here is an apparent approach to assist individuals have fun their vacation. But you don’t need to be promoting bodily items to assist individuals have fun.

Maybe you’ve bought a e-newsletter for introverts, and you might put collectively a couple of concepts for the perfect introvert New Year’s.

Or you’re a relationship counselor, and perhaps you have a couple of strategies for a romantic New Year’s. 

Or you have a baking or cooking weblog, and you’ve bought some concepts for a couple of fast and straightforward recipes for one thing scrumptious for New Year’s Eve. 

Any a kind of concepts might make for an important New Year’s Eve email. Or an important New Year’s Day email, too. 

6. Write up your predictions or finest recommendation for the upcoming 12 months

In any business or area of interest, there are often a couple of new developments which have already developed sufficient that they’re clearly going to matter for the subsequent 12 months or so. This means you don’t have to make any loopy predictions — you simply need to make a couple of educated guesses about what’s probably to occur.

Or take the different method: If you wrote about your predictions or recommendation for final 12 months, verify again and see how proper you had been.

7. Write up a “State of [Your Speciality]” for the upcoming 12 months

This could be a good way to provide a high-ticket course, teaching, or your signature product. Here’s how blogger Ruth Soukup has framed her “State of Blogging in 2022” webinar as a approach to promote her running a blog course. 

8. Offer a couple of concepts for the way to shut the 12 months out robust

Lots of people take the week between Christmas and New Year’s off. So if you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers could have extra time to observe your recommendation than normal.

Even Smashing Magazine, which is about digital design, considered a approach to write about decluttering: decluttering digital recordsdata. 

9. The anti-New Year’s decision email

‘Tis the season for self-improvement kicks. But not for everybody. 

If you lean even a bit controversial — even a bit in opposition to the established order — your subscribers would possibly reply rather well to the anti-resolution email. 

Here’s how cash guru Denise Duffield-Thomas opens her anti-resolution email. 

You might not need to write an email this lengthy, and you don’t have to. You might additionally document a video and speak about why you’re cool on the entire New Year’s Resolution factor. 

10. Send a “year in review” email

These are extraordinarily well-liked amongst the startup crowd, however they are often good for anybody. Year in evaluations are wonderful for being actual along with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and ideas to dwell by going ahead.

Extra credit score: Ask your readers to share their 12 months in evaluations. You’ll get unimaginable insights into what they need, what they’re fighting, and what’s working finest for them. #brilliantaudienceresearch

Get your Happy New Year email prepared right now

New Year’s emails could be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join along with your viewers. So take what you’ve discovered right here, log into your AWeber account, and get began.

We’d love to hear what kind of New Year’s email you’ve determined to send, too. Tell us about it in the feedback.