Get prepared to replicate on a 12 months of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Join us as we look back on a 12 months of progress and development.
The focus is all the time on our prospects, and we attempt to equip them with the instruments they want to successfully have interaction and develop their viewers, propelling their enterprise ahead.
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers sooner and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities to provide help to do exactly that.
This article will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look ahead to persevering with to assist our prospects obtain their advertising and enterprise development targets.
Let’s get into the temper with a video recap of our 2022 highlights:
Table Of Contents
January: Shutterstock photos
We began the 12 months robust with an thrilling new addition to our platform – 2 million free inventory photos from Shutterstock.
These photos at the moment are obtainable to use as a part of any GetResponse plan throughout your complete platform (together with all email editors, the touchdown web page editor, web site builder, funnels, recordsdata, and photos supervisor.)
This permits our customers to simply add high-quality photos to their advertising campaigns with out the necessity to buy extra picture licenses. Thanks to the Shutterstock photos, our prospects can streamline their design course of and save each cash and time.
February: Ecommerce reviews
In February, we launched new ecommerce reviews to provide help to higher plan your advertising and communication methods based mostly in your ecommerce outcomes.
This function provides you an summary of all of the crucial metrics that ecommerce companies want to monitor to perceive their retailer’s efficiency and make knowledgeable, data-driven selections about how they need to talk and market their affords to their prospects.
With these insights, ecommerce retailer homeowners can construct lasting relationships with their prospects and flip one-time patrons into returning ones. They can do that by sending related communication, establishing what sort of content material works finest, and incorporating that with the ecommerce knowledge immediately from the shop.
GetResponse gained’t even be a middle for monitoring the shop’s efficiency. We need to be the middle of selling and communication across the retailer – it could sound comparable, however for ecommerce homeowners, there’s a massive distinction. So thanks to ecommerce knowledge gathered inside GetResponse, they will plan, execute, and adapt their advertising technique.
One of the important thing components of ecommerce reviews is real-time knowledge. Users can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct selections.
The chook’s-eye view helps customers see the whole variety of orders, the common order worth, and the whole income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The reviews additionally present a breakdown of orders and income over time, permitting customers to determine patterns and developments. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
👉 Learn extra concerning the ecommerce knowledge you possibly can ship to GetResponse from our Help Center
March: Quick transactional emails
Quick transactional emails arrived at GetResponse in March to assist companies streamline their email communications even additional.
This function permits for a one-click setup for automated order confirmations and deserted cart emails.
The personalized automated order confirmations provide help to match your model’s identification all through all of your advertising communication and allow you to begin constructing a robust relationship together with your prospects from day 1. To make them much more impactful, you possibly can enrich your messages with upsell affords or add bonus content material to assist your prospects get extra out of your provide.
On the opposite hand, the deserted cart emails will provide help to drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising campaigns extra effectively, and it’s completed on autopilot.
Quick transactional emails are very important for constructing belief and offering transparency to prospects. Also, they’re tremendous simple to create with GetResponse’s drag-and-drop email creator, which permits customers to create partaking emails with minimal effort!
Ecommerce retailer homeowners will
👉 Learn extra about how Quick Transactional Emails work and get impressed by these high-converting deserted cart email campaigns.
April: Video library
With our instruments and options always rising, we needed to assist our prospects be taught and enhance their expertise with an easy-to-access video library inside their accounts. This helpful resolution permits customers to shortly discover and comply with tutorials with out having to go away their accounts.
The tutorials cowl a wide selection of subjects, from newbie to superior degree, and are designed to assist our prospects get essentially the most out of our platform. With the video library, customers can shortly be taught new options, troubleshoot any points they may have, and uncover new methods to enhance their advertising campaigns.
May: Forms and popups
Our varieties and popups acquired an excessive makeover and a brand-new creator in May.
This function is important for all companies with a web based presence. Forms and popups convert extra web site guests into email subscribers you possibly can nurture together with your email communication, turning them into loyal prospects very quickly.
The creator permits you to make automated popups, banners, and bars, and it got here full of highly effective options like sensible focusing on, with which you’ll present your affords at the proper second when your guests are most probably to convert. Plus, the instrument options a number of totally different popup varieties like exit-intent, scroll-triggered, timed, and extra to guarantee your guests don’t go away with out subscribing or gained’t miss out on any of your wonderful affords.
Creating popups has by no means been simpler. With our drag-and-drop editor, you possibly can simply construct lovely popups that suit your model very quickly. What’s extra, their set up is a breeze! Just one line of code is sufficient to launch tons of of popups in your web site.
Just prefer it takes no time to create the popups, it took no time for our customers to begin recommending merchandise, rising their lists, showcasing new additions, gathering suggestions, and a lot extra.
👉 Learn extra about how the varieties and popups from GetResponse work and how to create the proper popup.
June: New cell app
Every marketer wants a sidekick, and in June, we launched one – our new cell app.
Whether you will have an iOS or Android device, now you can handle your campaigns with simply a few faucets in your telephone. And what higher means to keep on high of your small business than to have all of it in your palm?
We’ve made it tremendous user-friendly and simple to navigate, so you could find what you want shortly and simply. Plus, we’ve added a customizable dashboard, so you possibly can verify in on how your small business is doing at a look. You may even ship drafts, plain-text messages, and resend present newsletters all out of your telephone.
And let’s not neglect, you will have instantaneous entry to buyer knowledge, so you possibly can see how your record is performing, add new contacts and handle tags on the go. If you want to verify in your newsletters or autoresponders, we’ve acquired you lined.
In quick, the brand new cell app is the final word sidekick for your small business. No matter the place you might be – on the prepare, at the seaside, or simply out and about – you possibly can all the time hold your small business working easily.
Want to obtain the cell app instantly? Just scan the QR code beneath:
👉 Learn extra about what you’ll discover contained in the GetResponse cell app.
Honorable point out: YouTube Shorts format help in email creator
In June, we additionally launched YouTube Shorts format help in email creator. This permits our prospects to simply embed YouTube Shorts movies of their emails, offering them with a new and partaking means to talk with their viewers.
Customers can now use Shorts in emails to showcase merchandise, present tutorials, or share some other movies they see match – it’s a superb means to make email campaigns extra interactive and dynamic.
July: Promo codes
July was a scorching month, and so was our replace!
We launched the promo codes function, obtainable in GetResponse for many forms of emails, fast transactional emails, and varieties and popups.
This function seamlessly synchronizes together with your Shopify retailer and permits you to use codes to promote an ongoing or upcoming sale, or to reward your loyal prospects.
Want to promote seasonal offers? Use a popup with a promo code to promote occasions resembling Black Friday. Want to cut back deserted carts? Show your popup with a promo code when a cart is about to be deserted. Want to provide limited-time reductions? Combine the promo code with a timer in your popups to drive urgency.
Since the launch, our promo codes have been used 1000’s of occasions to reward loyal prospects, drive conversions, and make gross sales soar.
Update: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code offers a extra customized expertise and is good when working loyalty applications. Moreover, it helps you create a sense of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some additional money ;).) We launched a new integration that makes it tremendous simple to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you possibly can join a GetResponse account, mix your GetResponse and Affiliate accounts, verify your progress, and seize your distinctive affiliate hyperlinks multi function place.
Plus, it’s now much more handy for our non-English talking customers with the choice to change the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Marketplace
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. Over the final 12 months, we launched and improved a set of ecommerce instruments so that you’ll have all the pieces you want to convert extra guests into prospects:
- Forms and popups to seize their consideration
- Promo codes to entice them with reductions
- Quick transactional emails to hold them within the loop
- Ecommerce components in advertising automation to goal your prospects extra exactly
- Product suggestions to present them what else they may like
- Advanced segmentation to personalize their expertise
- And internet push notifications to hold them coming back for extra.
Think of it as your personal private gross sales crew, all the time working onerous to provide help to drive gross sales. Now with the added comfort of being obtainable on Shopify’s Marketplace.
👉 Learn extra concerning the GetResponse for Shopify integration.
October: Web Connect
October was about making issues easy and environment friendly; that’s why we launched Web Connect – a highly effective function that permits you to join a number of GetResponse options to your web site with only one line of code.
With Web Connect, you possibly can simply add varieties, popups, internet push notifications, and extra to your web site, finally growing conversions and driving gross sales.
One of the important thing advantages of Web Connect is that it permits you to personalize your communication together with your web site guests by focusing on them based mostly on their habits.
For instance, you need to use it to goal individuals who visited a particular URL and provide them tailor-made communication. Show totally different varieties and popups to totally different teams of tourists, or ship customized internet push notifications to individuals who have deserted their buying carts. Web Connect additionally permits you to upsell your gadgets with automated post-purchase communication.
👉 Learn extra about what Web Connect is and how you need to use it in our Help Center.
November: Ad audiences
In November, we made the best way you create your Google Ads extra exact by introducing Ad audiences, a new function that permits you to goal or exclude a particular phase of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a new means to create your Google Ads, focusing in your purpose. With this new function, you possibly can create adverts tailor-made to your particular wants, guaranteeing they attain the best viewers.
We’re proud to say that GetResponse is without doubt one of the first companions within the EU to provide this integration, and we’re excited to see the impression it can have on our prospects’ promoting campaigns. With Ad audiences, you’ll have the option to create more practical adverts and drive conversions.
👉 Learn extra about how to create Google Ads in GetResponse.
Honorable point out: A/B take a look at reviews
Now you possibly can see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Compare key metrics between variants at a look and view who opened or clicked on every variant. Plus, obtain a full report to your pc for additional evaluation.
A/B take a look at reviews provide you with a deeper understanding of your subscribers’ habits and provide help to optimize your email campaigns for higher efficiency.
👉 Learn how to create an AB take a look at in GetResponse and email marketing campaign AB testing finest practices.
December: New templates, customized area emails, and Chats updates
December was a massive month for GetResponse, with the launch of 38 contemporary email templates, the choice to create an email on a customized area, in addition to new updates to our Chats function.
38 new templates have been designed to assist our customers create lovely, professional-looking emails with ease. They cowl a wide selection of industries and types, from ecommerce to occasion invites, and are absolutely customizable so to make them your personal.
The Chats function obtained a number of updates all year long, together with the flexibility to add contacts to a particular record by the chat, improved efficiency, new sound notifications to select from, extra stats, email notifications about new conversations, and the flexibility to add chat company as subscribers to consumer lists in GetResponse.
Additionally, we added the choice to have a obligatory seize type earlier than the primary message, permitting customers to get hold of prospects’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that mechanically open the chat window after a specified time or web page scroll.
Creating an email on a customized area additionally grew to become obtainable – it helps with getting your emails to the primary email inbox, authenticating your email with DKIM, DMARC, and SPF, trying skilled, growing belief in your model, and selling model consciousness.
👉 Learn extra about utilizing GetResponse chats on our weblog and Help Center.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that may provide help to grow to be a more practical communicator (so your viewers sees and engages together with your content material extra usually) and enhance your small business’s on-line visibility to develop your viewers, retaining your advertising funnel full from high to backside.
What are you able to count on in 2023?
While we will’t give all the small print away, we’re thrilled about what’s to come and need to allow you to in on our plans.
- Cutting-edge AI expertise to create and encourage the emails you ship to your viewers based mostly on excessive conversion finest practices. We’ve heard from tons of of consumers and entrepreneurs that writing the content material to your emails is without doubt one of the most time-consuming and troublesome duties you face. Using the ability of synthetic intelligence, you’ll enhance your email advertising efficiency and enhance your productiveness. Last 12 months proved that AI is king, and its reign will change the way forward for profitable on-line advertising.
- A strong however easy new interface to add and handle your contacts – making it simpler than ever to develop your record and goal your communication. With this enhancement, you’ll have the option to create super-specific segments and highly-targeted viewers teams that may lead to larger engagement together with your emails.
- Even extra advertising automation triggers that deploy emails, popups, and extra based mostly on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This means extra alternatives to join together with your viewers mechanically and, once more, enhance relevancy and personalization much more. (And, as we all know, there’s no higher means to drive conversions! In reality, our knowledge exhibits that triggered emails have a lot larger open charges and click-through charges than common email campaigns – 36% and 15%, respectively, in contrast to a common e-newsletter’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: Looking for brand new methods or contemporary causes to join together with your viewers in 2023? Download our Global Marketer’s Calendar for 2023 to uncover new alternatives, begin planning campaigns, and prepping touchpoints together with your prospects this 12 months.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of selling and speaking your ecommerce affords smoother and extra environment friendly. This means you’ll have the option to streamline your advertising and gross sales course of and, finally, increase your income.
- Last however not least, we’re going to implement much more options to our GetResponse cell app to make it simpler for you to keep on high of your campaigns, make fast changes whereas on the go, be extra responsive to your viewers and adapt to their wants and preferences straight away, wherever you might be. (Download the cell app for iOS or Android should you haven’t already!)
A look back at our progress and a glimpse into the longer term
It’s been an unbelievable journey in 2022, and we’re pleased with the GetResponse platform evolution. We develop to help the rising companies of our prospects.
By offering our 100,000+ prospects with the instruments they want to have interaction and develop their viewers, we’ve seen the unbelievable outcomes they’re ready to obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- Thousands of transactions processed each day
Our prospects have had nice success with GetResponse, and they’re excited to share their tales with you. Check out our buyer success tales to see how we’ve helped companies like yours attain their full potential.
But we’re not resting on our laurels – we’re not completed but! We know that the digital panorama is consistently evolving, and we’re dedicated to staying ahead of the curve.
Our crew is worked up to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the following degree. We’re not simply offering you with the instruments – GetResponse is offering you with the means to keep ahead of the competitors and to make your small business thrive.
We’re on this collectively, and we will’t wait to see the place the following chapter of our journey takes us.
Did you realize? You can share your ideas and strategies to assist form the route of GetResponse in 2023. Your suggestions has a direct impression on our future developments.
Thank you for being a a part of our story.
And should you haven’t joined us but, why wait? Join us in the present day and begin your journey towards success. Sign up for a free GetResponse account and see for your self how our options may also help your small business thrive within the coming 12 months and past.