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GetResponse vs. ActiveCampaign: Which Should You Pick?

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Picking the precise email and advertising and marketing automation software program for your enterprise is onerous.

And when you’re studying this, it’s in all probability since you’re making an attempt to make a tricky determination proper now about which device is finest between GetResponse and ActiveCampaign.

Of course, we’re somewhat biased since we constructed the previous. 

We assume GetResponse is #1 as a result of we constructed it with nice email advertising and marketing capabilities, kinds, internet push notifications, SMS, and different inbuilt options

But we wish you to be the choose right here. So on this publish, we’ll examine ActiveCampaign and GetReponse’s options so you possibly can select which is finest for your enterprise.

Table Of Contents

To give you one of the best insights, we’ll be going over every key function one after the other. But when you’re in a rush, right here’s a fast desk that sums up which options are included in every platform.

Feature GetResponse ActiveCampaign
Email Marketing Yes Yes
Email Creator Yes Yes
Email Templates Yes (100+) Yes (100+)
Built-in Stock Photos Yes (2m+) No
Segmentation Yes Yes
Marketing Automation Yes Yes
Signup Forms Yes Yes
Webinars Yes No
Conversion Funnels Yes No
Facebook Ads Yes No (solely by means of integration)
Google Ads Yes No
Social Ads Creator Yes No
Web Push Notifications Yes No
SMS Yes Yes
Live Chats Yes Yes
24/7 Support Access Yes No
Dashboard obtainable in a number of languages Yes (20+) Yes (14)
Phone Support No Yes
Integrations Yes Yes

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1. Which one has higher email advertising and marketing options?


GetResponse email marketing software dashboard.
GetResponse dashboard

GetResponse email advertising and marketing is the bread and butter of our platform. 

With GetResponse you possibly can appeal to new subscribers with signup kinds and pop-ups, goal your viewers utilizing superior segmentation, and ship lovely email campaigns utilizing prebuilt email templates and superior drag-and-drop Email Creator.

Thanks to those instruments, in minutes you possibly can launch:

  • Newsletters 
  • Autoresponders 
  • Email sequences 
  • Segmented campaigns
  • Automated RSS feeds (weblog posts)
Ecommerce email templates in GetResponse.
Some of the email templates obtainable in GetResponse.

If you’ve got an current contact listing, you possibly can simply import them in bulk utilizing a CSV file or integrating with exterior companies.

So, what makes it good for small or medium companies?

Not solely is it tremendous straightforward to make use of (the drag-and-drop builder enables you to shortly construct a professional-looking email with your personal copy and pictures in minutes), nevertheless it additionally nurtures leads and prospects for you.

GetResponse Email Creator
GetResponse Email Creator

For occasion, when an email lands in your contact’s inbox, GetResponse tracks what number of instances it will get opened and if the lead clicks any hyperlinks. From there, you possibly can see which contacts in your listing are extra engaged and certain to purchase your merchandise and run A/B testing to make future campaigns extra profitable.

It gained’t take up a lot of your time, both. The “quick actions” menu makes it fast and straightforward to construct skilled email advertising and marketing campaigns, or when you want extra enter, the principle navigation menu is supplied with all of the instruments it is advisable construct a marketing campaign that’ll develop your listing:

GetResponse main menu and quick actions.
The “quick actions” and full navigation menu on the GetResponse dashboard.

The better part is that, not like a number of the opposite instruments available on the market, GetResponse comes totally geared up with different options like touchdown pages, conversion funnels, webinars, and chats which give your email campaigns a greater shot at being profitable. 


ActiveCampaign dashboard.
ActiveCampaign dashboard

ActiveCampaign’s email advertising and marketing suite additionally packs a punch. 

You can use the software program to construct numerous forms of email advertising and marketing campaigns, like triggered and focused emails in addition to autoresponders. It additionally has prebuilt email funnels, that are useful if it is advisable arrange a marketing campaign shortly, or you’re a beginner in relation to email advertising and marketing.

Like GetResponse, ActiveCampaign additionally has a drag-and-drop device, which makes it simpler to construct professional-looking email campaigns with none coding expertise. There can also be an in depth library of mobile-friendly templates you need to use to start out sending out profitable email campaigns. 


The largest distinction between the 2 platforms is the variety of options every of them gives. GetResponse has a full-suite platform, however ActiveCampaign doesn’t have options like conversion funnels, webinars, and social media instruments that make it simpler to launch profitable email advertising and marketing campaigns.

Want to attempt it for your self? Create a free eternally GetResponse account. No bank card wanted.

2. Deliverability is an enormous situation, so which device does it higher?


An email advertising and marketing device is solely helpful if these emails really land in your contacts’ inboxes. 

At GetResponse, one in every of our bragging factors is that the deliverability charge for our prospects collectively sits at 99%!

So why and the way is our deliverability charge quantity so excessive? 

A number of our success comes right down to elements like message content material and the belief we’ve constructed with Internet Service Providers (ISPs) all over the world.

They belief us as a result of we not solely have a zero-tolerance coverage in direction of SPAM, however we additionally make it straightforward to maintain lists clear with our administration instruments and observe undeliverable email addresses to ensure they’re filtered out.

We’ve additionally constructed an in-house in-house anti-abuse system known as Hydra, that helps establish and assess potential threats posed to our prospects’ popularity and deliverability.

Another factor that units us aside is that we now have two full-time Teams dedicated to Email Deliverability & Compliance – and we’ve been on this enterprise for over 20 years.

In different phrases, when you’re sending your emails with us, you’re in good palms.


ActiveCampaign additionally has a excessive deliverability charge for his or her emails. 

A research by Email Tool Tester tracked the device’s inbox charge (barely completely different from deliverability however associated) and located that in September 2020 it sat at 73%. In the identical month, GetResponse scored 86%.

But do take these outcomes with a grain of salt. They typically fluctuate and even high performers like GetResponse and ActiveCampaign expertise ups and downs. Plus, deliverability is tightly associated to the content material of your communication – not simply the platform you’re utilizing to ship your emails.


Both of those instruments are more likely to get your emails to their vacation spot.

3. Do they each provide touchdown pages?


Yes — GetResponse has a device the place you possibly can construct {custom} pages or use over 180 completely different templates to create the proper touchdown web page.

GetResponse landing page templates.

Like the email drag-and-drop device, GetResponse touchdown web page builder is all about ease of use. You can create touchdown pages which are mobile-responsive {and professional} with none coding expertise. 

And if you wish to add code? Using the editor, you possibly can add {custom} code utilizing HTML, CSS, or Javascript. If you wish to add or embed any exterior parts, all it is advisable do is a fast reduce and paste. 

And to make the web page pop, the device has a built-in picture editor that permits you to add your personal photographs. You may also import images straight from Shutterstock and even add participating GIFs from Giphy to your touchdown web page.

GetResponse Landing Page Creator.

Once you’re pleased with how the touchdown web page seems, you possibly can launch it instantly and begin gathering leads that’ll be filtered straight into your email lists.

With the touchdown web page creator, you possibly can:

  • construction your touchdown pages utilizing sections
  • add content material blocks for photographs, video, textual content, and buttons
  • add static and pop-up kinds
  • add webinar registration kinds
  • add a way of urgency with countdown timers
  • gather funds because of PayPal integration
  • add social sharing icons
  • add custom-code parts utilizing HTML, CSS, or Javascript
  • preview your touchdown web page to see what it seems like on a desktop or a cell gadget


ActiveCampaign additionally just lately launched an inbuilt touchdown web page builder. 

Like GetResponse, it has a drag-and-drop designer device that was created with ease of use in thoughts. You can construct skilled wanting touchdown pages with a few clicks:

ActiveCampaign Landing Pages.

There can also be a library of templates you possibly can select from, and you’ll change out elements of the template so as to add in your personal photographs, movies, and calls to motion.


Both instruments provide nice, value-for-money touchdown web page builders.

4. What about conversion funnels? 


Conversion funnels might be daunting to construct, however GetResponse has simplified this as soon as sophisticated course of. 

The Conversion Funnel function in GetResponse makes it tremendous straightforward so that you can construct profitable conversion funnels, even when you’ve by no means achieved it earlier than. The funnels are pre-designed eventualities of how a typical conversion may look. 

For instance, when you’re making an attempt to promote a course, the conversion path could appear to be this:

GetResponse Conversion Funnel sample scenario.

With the Conversion Funnel function, each step of this conversion is routinely organized into steps you possibly can visualize: 

GetResponse Conversion Funnel visualization.

Not solely are you able to see how profitable every step of your conversion path is, however it’s also possible to observe how worthwhile your efforts are. You can see what number of leads enter your funnel, and finally, what number of become paying prospects.

Best of all? All the instruments wanted to construct your conversion funnel are already a part of GetResponse.


ActiveCampaign doesn’t provide conversion funnels at the moment.


If you’re in search of an answer that mixes a number of channels (email, touchdown pages, gross sales pages, Facebook adverts, Facebook Pixel, and so forth.) in a single easy dashboard, then GetResponse is the precise decide.

5. You may want webinars, which one gives this function?


You can launch an interactive webinar proper from the GetResponse dashboard. 

The webinar software program’s performance enables you to create webinars which have a {custom} webinar URL, sign-up kinds, and inbuilt polls and surveys:

GetResponse Webinars software.

Because the webinars hyperlink again to GetResponse, each lead you gather shall be routinely added to your email lists and nurtured. If you launch a webinar utilizing GetResponse, you’ll have entry to key options like: 

  • Design instruments and interactive whiteboard
  • Screen sharing/interactive chat room
  • Recording (so you possibly can remarket the webinar as soon as it’s over)
  • Q&A session
  • Moderated chat
  • Multiple hosts

However, what makes GetResponse’s webinar device stand out is that it has a prebuilt promotion machine you need to use to promote stuff from inside your webinars. The machine has options like: 

  • Predesigned registration pages
  • Advanced subscription settings
  • Payment gateways

Using these options, you possibly can promote merchandise, companies, and programs straight out of your webinars.

Want to be taught extra about this device? Check out how the GetResponse Marketing Team makes use of its personal software program to run webinar advertising and marketing campaigns.


ActiveCampaign doesn’t have its personal webinar device. But you possibly can combine with instruments like GoToWebinar, StealthSeminat, and WebinarNinja to host webinars straight from the software program.


GetResponse comes with built-in webinar software program that you just don’t must pay additional for. And when you’d like to make use of an exterior device to run your webinar campaigns with, each platforms will combine with them seamlessly.


GetResponse has a collection of instruments that had been created particularly to permit small companies and freelancers to create profitable Facebook and Google adverts campaigns with out taking over a great deal of time. 

Let’s check out the Facebook advert device first, which lets you simply create and publish adverts from the device’s dashboard straight to social media. 

First, you possibly can construct an inventory for the advert to focus on by choosing from classes like web site guests, related audiences, or current contacts.

Facebook ads in GetResponse.

Then, you need to use the Social Ads Creator app to create skilled, placing Facebook adverts that appear to be they’ve come straight from a designer. Like different GetResponse options, the advert creator is an easy drag-and-drop device that anyone can grasp:

Social Ads Creator app in GetResponse.

Once you’re pleased with how the advert seems, all that’s left to do is submit it — and you’re achieved. 

We additionally just lately launched a device that permits you to construct Google Ads from the dashboard. All it is advisable do is add your Google Ads account, add content material to your advert, create a target market, and set your finances: 

Google Ads setting your budget.



You can’t launch Facebook or Google Ads from ActiveCampaign, however you possibly can nonetheless sync your Facebook Ads account and add/take away contacts from Facebook Custom Audiences.


If you’re in search of simplicity in your paid adverts campaigns, GetResponse has received you lined.

7. When it involves segmentation, which device does it higher?


We assume our suite of lead technology instruments makes it straightforward to nurture contacts and convert them into paying prospects. 

How? By utilizing segmentation to create extremely focused, personalised emails that make contacts really feel such as you’re speaking to them 1-to-1. 

Segmenting your email list in GetResponse.

This all begins with our kinds, which we created to gather probably the most helpful knowledge from contacts after they enroll by means of a e-newsletter or touchdown web page. 

Once they land in your contact listing, you possibly can then assign tags to them primarily based on their habits, and ship out focused emails to particular teams. 

What units GetResponse aside is that it routinely picks probably the most engaged contacts out of your listing so you possibly can goal them. 

We name this an Engagement Score. Using real-time knowledge, GetResponse provides each contact in your listing a rating primarily based on a 5-step scale:

  • Not engaged (when any individual isn’t within the content material you ship them… in any respect)
  • At-risk
  • Neutral
  • Engaged
  • Highly engaged (when any individual loves the content material you ship and is actively opening emails and clicking the hyperlinks)

The Engagement Score will then be proven in your contact listing, so you possibly can goal your most engaged contacts and enhance your probabilities of turning them into paying prospects.

Engagement score in GetResponse.

An instance of contacts with various engagement scores


ActiveCampaign has a complete segmentation device that means that you can seize and use contact knowledge like names, actions, and geography to section contacts. 

Not solely are you able to observe this knowledge, however it’s also possible to use it to section your contacts. In ActiveCampaign, you need to use segmentation to focus on your contacts primarily based on their habits, utilizing knowledge like if a contact has opened an email or clicked a hyperlink:

ActiveCampaign segmentation.


The largest distinction between the 2 platforms is how intuitive GetResponse’s segmentation is.

While each platforms allow you to section your email listing into classes like merchandise bought, web site visits, or business, GetResponse additionally breaks down the lists into how engaged contacts are (routinely).

And that may be highly effective whenever you’re concentrating on contacts and making an attempt to shut offers.

8. Do they each provide email templates?


We provide 100+ responsive email templates constructed particularly for the GetResponse New Email Creator & to be opened on any gadget.

GetResponse newsletter templates.

Each template is top quality and professionally designed so you possibly can ship out campaigns to welcome, educate, promote, and promote without having any coding abilities. To make issues even simpler, the library is cut up into sections, from on-line advertising and marketing to ecommerce, journey, notifications, and lots of others.

Like a number of different instruments in our toolkit, our email templates are straightforward to customise utilizing a drag-and-drop builder.


ActiveCampaign additionally gives a bunch of templates you need to use to ship to your subscribers.

Like GetResponse, all of ActiveCampaign’s templates are mobile-friendly and straightforward to customise utilizing the drag-and-drop builder. However, the library is barely smaller, and the aesthetics appear a bit outdated.

9. Marketing automation? Anyone?


One of one of the best elements a few advertising and marketing suite is that automation options can put on a regular basis duties on autopilot. 

GetResponse Marketing Automation builder is likely one of the most complete instruments obtainable for entrepreneurs who wish to create easy and superior automation. 

The drag-and-drop advertising and marketing automation builder enables you to create visible workflows to see the automation and customise every step as you go. You can create automation occasions primarily based in your contacts’ habits after which set off actions to happen primarily based on chosen situations. 

For instance, if you need a sure email to solely be despatched if a contact clicks a hyperlink inside an email, all it’s important to do is create that sequence and situation utilizing the visible automation builder: 

GetResponse Marketing Automation workflows.

With the workflow, it’s also possible to add a “trigger” into the workflow for occasions like: 

  • new subscribers
  • email opens
  • clicks on hyperlinks
  • deserted carts
  • product purchases
  • product upgrades
  • URLs visited (i.e. pricing pages)


ActiveCampaign additionally has a visible automation builder that means that you can see & assemble the phases in your automation sequence. 

All it’s important to do is add in your chosen situations and emails, and ActiveCampaign will ship out the marketing campaign you design: 

ActiveCampaign automation.

It additionally comes with 500+ ready-made automation templates (or recipes as ActiveCampaign calls it), which can aid you stand up to hurry with their device quick.


Both platforms provide strong Marketing Automation instruments that you need to use to run each easy & advanced communication sequences.

10. Do they each provide an autoresponder function?


Like a number of different options that include GetResponse, autoresponders come packaged and able to use out of the field. 

Using the autoresponder, you possibly can nurture and preserve relationships with contacts with out spending all of your time caught in your inbox.

Here’s a fast breakdown of the whole lot you are able to do with GetResponse’s Autoresponder:

How do I create an autoresponder? – GetResponse Help

You may also view the autoresponders in a easy and intuitive calendar view. So when you’re working a selected marketing campaign or need autoresponders to be despatched out on a selected day, all it’s important to do is add it to the calendar: 


ActiveCampaign additionally has an autoresponder function which you can activate whenever you’re making a marketing campaign or constructing a advertising and marketing sequence utilizing the automation builder. 

You can set autoresponders to be despatched out to new subscribers or by means of drip campaigns relying on the place they’re at in your advertising and marketing funnel. 

Using the automation builder, it’s also possible to customise the triggers when the autoresponder shall be despatched to a contact, like delaying it for an hour or a day after they signal as much as your listing:

ActiveCampaign autoresponders.

Another cool function? ActiveCampaign additionally has a built-in SMS autoresponder, so you possibly can nurture contacts outdoors of their inbox.


Both platforms allow you to create email drip campaigns utilizing Autoresponders.

ActiveCampaign’s function additionally enables you to add SMS to the equation, which is perhaps helpful when you’re working an ecommerce enterprise.

11. What about pricing?


GetResponse has a number of completely different pricing plans: Free, Email Marketing, Marketing Automation, Ecommerce Marketing, and a {custom} one – Max.

GetResponse plans – costs embody the annual low cost. February 2023.

Pricing finally relies on your listing dimension & the variety of options you wish to have entry to.

For lists of as much as 500 contacts, attempt the Free account. For 1,000 contacts, the Email Marketing plan will value you simply over $15 per thirty days. That will get you entry to GetResponse’s email advertising and marketing suite, autoresponders, touchdown pages, and different important options.

The subsequent tiered plan, Marketing Automation, prices $49/month and offers you entry to extra options like webinars, gross sales funnels, and the automation builder.

Finally, there’s the Ecommerce Marketing plan that gives much more multichannel capabilities, like ecommerce automations, fast transactional emails, promo codes, internet push notifications, and extra

With the reductions GetResponse gives, you will get 18% or 30% off for 12- or 24-month plans, respectively. Special pricing is out there for registered non-profit organizations (as much as 50% low cost). Custom options can be found for lists with greater than 100,000 subscribers.


ActiveCampaign gives a free 14-day trial and 4 paid plans: Lite, Plus, Professional, and Enterprise.

ActiveCampaign pricing.
ActiveCampaign plans – costs embody the annual low cost. February 2023.

For 1,000 contacts, the Lite plan prices $29 per thirty days. It provides you entry to their advertising and marketing automation, email advertising and marketing, inline kinds, and some different options ($39 when you pay month-to-month).

But if you wish to use extra superior instruments like touchdown pages, contact scoring, or Facebook Custom Audiences, you’ll must improve to the $49 per thirty days Plus plan ($70 when you pay month-to-month).

And if you wish to A/B check your automations and use predictive sending, then you definately’ll must go for his or her Professional plan that prices $149/mo for two,500 contacts ($187 with out the annual-plan low cost).


Both GetResponse and ActiveCampaign provide some distinctive options and integrations.

Out of the 2, GetResponse is extra reasonably priced for a similar listing dimension. It additionally comes with extra built-in functionalities that basically eradicate the necessity to enroll in exterior instruments to run your webinars or create conversion funnels.

GetResponse vs ActiveCampaign full function comparability

Feature GetResponse ActiveCampaign
Email Marketing Yes Yes
Email Creator Yes Yes
Email Templates Yes (100+) Yes (100+)
Built-in Stock Photos Yes (2m+) No
Segmentation Yes Yes
Marketing Automation Yes Yes
Signup Forms Yes Yes
Webinars Yes No
Conversion Funnels Yes No
Facebook Ads Yes No (solely by means of integration)
Google Ads Yes No
Social Ads Creator Yes No
Web Push Notifications Yes No
SMS Yes Yes
Live Chats Yes Yes
24/7 Support Access Yes No
Dashboard obtainable in a number of languages Yes (20+) Yes (14)
Phone Support No Yes
Integrations Yes Yes

So, ActiveCampaign vs. GetResponse… which one is best?

The reply to this query comes right down to what you really want the device to do. 

If you need a device that goes past email advertising and marketing and means that you can construct skilled Facebook adverts, create {custom} conversion funnels, and nurture prospects routinely — GetResponse is your device. 

However, the best method to choose is to match options and pricing. Picking a advertising and marketing automation device is an enormous step — so be sure you do your homework and that the device you decide ticks all of the packing containers in your listing earlier than you make investments!

And when you’ve already made your thoughts – and wish to take GetResponse for a spin, you possibly can create a free eternally account utilizing the button beneath. No bank card wanted 🙂

Author’s notice:

This comparability is correct on February 5, 2023. We do our greatest to maintain it as correct as doable, and we verify it regularly, nevertheless, if you wish to acquaint your self with the provide of our rivals, you need to verify it at their official web site or contact their representatives.

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