To allow progress entrepreneurs to evolve from campaign-centric practitioners to customer-centric strategists, we’re honored to be recognized by Forrester’s impartial analysis agency in its Now Tech: Cross Channel Campaign Management (CCCM), Q2 2019 report.
Iterable made the record of 42 options that B2C entrepreneurs can leverage, in keeping with the report, “to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences.”
“We’re pleased to be included by Forrester among cross-channel campaign management providers,” mentioned Justin Zhu, CEO of Iterable. “Our customers are competing in a dynamic marketplace where their consumers expect real-time personalization. These brands see tremendous increases in engagement, retention and sales when they harness the power of contextual marketing across all channels.”
Forrester defines CCCM as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels.”
The report offers an outline of related options so entrepreneurs can perceive what to anticipate from a CCCM know-how and methods to choose the proper platform for his or her enterprise primarily based on measurement and performance.
In a commissioned examine final 12 months, Forrester Consulting analyzed the Total Economic Impact™ of Iterable, concluding that the platform’s key advantages of upper buyer engagement, subtle segmentation and personalization, and product ease of use may result in a $41 million improve in extra income over a three-year interval.
We imagine Forrester’s inclusion of Iterable on this Now Tech: CCCM record amplifies the numerous progress we’ve completed to this point in 2019, together with our latest $50 million Series C funding and naming Jeff Samuels, former international vp of Cisco’s safety enterprise, as Iterable’s COO.
“Iterable is rapidly accelerating the adoption of its cross-channel marketing platform,” mentioned Samuels. “After a sell-out success at Activate 19, we’ve set our sights on international expansion and have plans to further support our European clients.”
Iterable’s Activate convention heads to London on October third: tickets go on sale quickly, so save the date to obtain the most recent updates.