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Benefits, Types, and Best Practices

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Are you searching for an economical and handy technique to collect information out of your viewers? Look no additional than email surveys! With their capacity to succeed in a broad vary of contributors, excessive response charges, and straightforward information evaluation, email surveys have develop into a preferred selection amongst researchers, entrepreneurs and companies.

In this text, we’ll discover the advantages and forms of email surveys, methods for growing response charges and analyzing the outcomes, and enable you to perceive learn how to take advantage of out of this highly effective software to assemble information.

Table Of Contents

Advantages of email surveys

In at present’s quick-paced digital world, email surveys have grown in recognition as a way of knowledge assortment. They are interesting for organizations of all sizes as a result of they supply a number of benefits over standard survey methodologies. 

If you might be questioning when you ought to use email surveys, contemplate the next advantages.

Cost efficient

One of the principle advantages of email surveys is the truth that they hardly price something. There are a wide range of free and low price options accessible for creating your survey and sending it out to your viewers is totally free. 


The comfort that email surveys present to respondents is one other benefit. Instead of being required to be current at a given time or location to take part in a survey, respondents can full the questionnaire at any time when it’s handy for them. This usually ends in extra correct outcomes.


Comparing email surveys to different survey methodologies, they regularly have excessive response charges. This is partly due to how handy they’re and how many individuals they will attain. Email surveys improve the chance of reaching a consultant pattern as a result of they could be distributed to a lot of potential contributors in a brief period of time.

Easy to interpret

Data evaluation for email surveys is straightforward. It is feasible to assemble surveys in order that information is robotically gathered and saved in a database, making it easy to judge and interpret the outcomes. When in comparison with guide information entry and evaluation, this could save lots of time and effort.

Difference between viewers and particular person surveys

So far we’ve used the phrase survey as a blanket time period for a way of amassing info out of your viewers. We can, nonetheless, differentiate between Audience Survey and Individual Survey based mostly on the intent of our analysis.

Audience surveys

Audience surveys are email surveys designed to study extra about your viewers’s wants and desires. By conducting viewers surveys, you may acquire worthwhile insights into what your prospects need and want, which can be utilized to enhance your merchandise and providers.

The information collected can be utilized to establish areas for enchancment, in addition to to develop new merchandise and providers that higher meet the wants of your target market. Audience surveys can embrace questions like “What do you like in our products?” or “How do you think we could improve?”.

Individual surveys

Individual surveys are for studying extra about particular person customers. This kind of survey can be utilized to assemble details about person demographics, preferences, and different necessary metrics, creating a person profile of the respondent.

The information collected can be utilized to section customers into totally different teams, and to focus on particular teams with personalised presents and communication. Individual surveys can embrace questions like “When is your birthday?”, “Where do you live?” or “What kind of resources are you interested in?”.

Sometimes, there may be overlap between these two classes. Asking your customers to charge their satisfaction with your enterprise helps you establish your particular person promoters and detractors, whereas additionally supplying you with a common outlook on your enterprise.

Email survey examples

In the next, we’re going to present you a number of examples for email surveys and how they can be utilized in your enterprise.

Post-purchase survey

Post-purchase email surveys are a great tool for firms making an attempt to get buyer suggestions. Customers sometimes obtain these surveys after making a purchase order, and they will provide insightful info on the shopper’s expertise with the services or products.

One of the most important advantages of a post-purchase email survey is that it allows you to get worthwhile suggestions out of your prospects whereas their expertise remains to be recent. This may give you insightful details about what they appreciated and disliked about their purchases, in addition to assist establish areas the place you have to enhance.

Post-purchase email survey by Target (supply: Really Good Emails)

Net Promoter Score (NPS) survey

NPS is a broadly used buyer satisfaction metric that measures how possible a buyer is to advocate a services or products to others. NPS surveys sometimes ask prospects a single query: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?” 

The responses are then grouped into three classes: promoters (9-10), passives (7-8), and detractors (0-6). The NPS is calculated by subtracting the proportion of detractors from the proportion of promoters.

Net Promoter Score email survey by Marriott (supply: Really Good Emails)

Research email survey

To use email surveys for analysis, first, create a listing of questions that can be requested within the survey. These questions needs to be particular, clear, and related to the analysis matter. Next, design the survey utilizing a survey software program or by way of a google kind. Make positive that the survey is straightforward to know and navigate, with clear directions and a logical move.

After the survey is distributed, you may monitor responses and analyze the info collected. The information can be utilized to attract conclusions and make suggestions based mostly on the analysis findings.

Email survey by Eton (supply: Really Good Emails)

Survey embedded in publication

If you usually ship out a publication to your prospects, you may improve it additional with related surveys. You can ask your recipients how helpful or related the publication is to them or counsel totally different matters to incorporate in your subsequent publication.

In the quick survey instance under, the email service supplier tracks the clicks of the person and assigns a tag to them, indicating their preferences. This information can be utilized later to ship related presents and extra personalised email communications.

Email survey by South Dakota (supply: Really Good Emails)

Email survey for lead enrichment

Email surveys is usually a highly effective software for lead enrichment, as they will let you collect worthwhile details about your potential prospects. By sending out a survey to a listing of leads, you may study extra about their wants, pursuits, and ache factors, which may help you tailor your gross sales and advertising and marketing efforts to higher meet these wants.

These surveys can even enable you to establish leads who’re within the early phases of the shopping for course of and nurture them till they’re able to buy.

Email survey by Litmus (supply: Really Good Emails)

Email survey quiz

Sending quizzes to customers is a good way to interact them and encourage interplay along with your model or product. Quizzes can be utilized to entertain, educate, or accumulate worthwhile details about your customers.

You can use quizzes to ship tailor-made presents to them. You can even share the outcomes of the quiz with the customers, and even enable them to share their outcomes on social media.

Email survey by Vimeo (supply: Really Good Emails)

Best practices for creating email surveys

Creating an efficient email survey requires cautious planning and consideration to element. By following greatest practices, you may improve the response charge and make sure that your survey is each efficient and environment friendly.

Design clear and concise questions

Questions needs to be straightforward to know and shouldn’t be overly complicated or technical. It is necessary to keep away from utilizing jargon or technical phrases that could be unfamiliar to contributors.

Keep issues quick and candy

Don’t ask pointless questions or questions you already know the reply to. The fewer fields are within the survey, the upper your completion charge can be. If you may’t keep away from asking many questions, embrace a progress bar and attempt to use drop-down or a number of selection alternatives as an alternative of free-form textual content solutions wherever potential. 

Pick the best time 

To make sure that folks take part in your survey, it is very important select the best timing for the invitation. The greatest time to ship a survey can range relying on the kind of survey and the objectives of the analysis. 

For instance, surveys that measure buyer satisfaction (CSAT) and buyer effort (CES) are sometimes simplest when despatched instantly after prospects have interacted with your enterprise. On the opposite hand, surveys just like the Net Promoter Score survey could also be despatched by way of email as much as a month after a buyer has accomplished a purchase order.

Use an applicable survey construction

Surveys needs to be well-organized and straightforward to navigate. This will be achieved by utilizing a logical move of questions, constant formatting, and clear directions. By incorporating skip logic, contributors can skip irrelevant questions and reply solely the questions which might be related to them.

Incorporate personalization and branding

Personalization can improve the response charge by making the survey email really feel extra related and focused to the participant. Branding the survey web page along with your emblem or colours can even improve the response charge by making the survey seem extra skilled and reliable.

Offer one thing in return

When you ask your prospects to take part in a survey, you’re asking them to spend their time and effort, in order that you possibly can acquire worthwhile insights. It’s solely honest to supply one thing in return. 

If you’re conducting a very in-depth survey, present playing cards are nice to indicate that you just worth the time of the respondents. Don’t need to go this route? Then contemplate reductions, samples, items, upgrades, and even unique content material.

Choose the best survey software program

There are many email survey software program choices accessible, and it’s important to decide on one that’s straightforward to make use of and has the options wanted for the precise analysis targets. The software program must also be capable of deal with the info evaluation, so it’s necessary to decide on one that’s suitable along with your information evaluation wants.

Test and pilot the survey 

Before sending the survey to the contributors, it’s necessary to check the survey with a small group of individuals to establish and repair any points. This will make sure that the survey is working correctly and that the info collected is correct.

Conducting email surveys with GetResponse

In this section, we’re going to present you three alternative ways of sending out email surveys with GetResponse and enriching buyer information with the survey responses.

Editor’s observe

In November 2022, the Survey characteristic of GetResponse was discontinued. nonetheless, you may nonetheless create surveys with third get together instruments, integrating them with GetResponse.

Google Forms (Free)

Google Forms is a robust software that enables customers to create surveys and collect information rapidly and simply. The platform is user-friendly and presents a variety of customization choices, making it a preferred selection amongst researchers, entrepreneurs, and enterprise homeowners.

Google Forms additionally presents a spread of customization choices, together with the flexibility so as to add a canopy web page, change the theme, and add pictures and movies. Once your survey is full, you may distribute it by sharing the hyperlink in email.

f you need to enrich your subscriber info with the survey solutions, you’ll need to embrace an email handle kind in your area. Once your marketing campaign has run its course, you may export your outcomes to a spreadsheet. 

Log in to your GetResponse account, then navigate to Contacts, and choose Custom fields. Here, you may create new customized fields for the survey solutions. Let’s assume that in your survey you requested your subscribers about their favourite soccer crew. Now, you may create a brand new customized area labeled favourite_team

When that’s finished, it’s time to import the survey outcomes and replace your buyer info with their solutions. Click on Add contacts, choose file add, then choose the “Only update existing” possibility beneath the ‘What should we do with contact information?’ query.

In the subsequent step, match the survey solutions with their corresponding customized fields. Import your record and look ahead to the import to complete. Don’t overlook to examine if the newly added customized values are seen in your subscribers’ profiles.

Jotform ($0-$99/month)

JotForm is a web based kind builder that enables customers to create, publish, and handle types for varied functions corresponding to surveys, questionnaires, and contact types. It presents a drag-and-drop interface and all kinds of customizable templates and widgets, making it straightforward for customers to create professional-looking types with none coding data.

Jotform integrates with GetResponse and the combination course of is straightforward and simple. First, in the Form Builder, click on on the Settings tab. Then, go to the Integrations panel. Search for GetResponse and click on on it. Next, enter your GetResponse API Key, and click on the Authenticate button. After that, select a listing and match your kind fields

GetResponse hundreds all of the fields out of your GetResponse types. If you need to map one other area, click on on the Add New Field button. It’s necessary to notice that the sphere mapping will solely work if their subscribers present their email addresses in your survey.

Survicate ($0-$299/month)

Survicate is one other nice email survey software program. They provide a wide range of customizable templates, and with their GetResponse integration, they robotically seize respondents’ particulars from GetResponse contact lists. This signifies that if you’re sending your Survicate survey with GetResponse, your subscribers don’t have to offer their contact info within the survey, as an alternative, Survicate will match the submitted surveys along with your subscribers.

For this to work, you have to create a Survicate account and design a survey. After that, choose the Configure menu possibility and choose GetResponse from the dropdown menu. Publish your survey and distribute it in email to your subscribers; Survicate will maintain the remainder.

Another nice characteristic of Survicate is their embedded email survey resolution. This means that you could embed surveys into your GetResponse emails with out coding expertise. If you need to robotically enrich your subscriber information with the survey responses, you should use a multi-step Zapier automation. 

After designing the survey, click on on the Connect menu possibility and choose Zapier from the record. Then, observe the combination steps. Head over to Zapier and create a Zap that updates a contact after they reply a query in your survey.

Now, it’s time to replace the person. Under “Choose Account” > User, choose the email handle from step one of your zap. Here, you may choose the fields to replace upon your survey submission, add a tag to your person or replace your present fields with the survey response. If you don’t need to replace some fields, merely go away them empty. 

In conclusion

Conducting an email survey is usually a worthwhile software for gathering buyer suggestions and understanding their wants. By following the rules outlined on this article, corresponding to crafting clear and concise questions, conserving the survey quick and to the purpose, and offering incentives for participation, you may make sure that your email survey is efficient in amassing worthwhile information. Additionally, by analyzing the outcomes and utilizing them to tell your enterprise selections, you may enhance buyer satisfaction and drive development on your firm.

How do you employ surveys in your enterprise? Let us know within the feedback! And when you discovered one thing new from this text, join our publication to be the primary to obtain our instructional assets. No fluff, solely high quality content material.

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