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11 Best Practices for Sending Email Surveys

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Getting individuals to take surveys will be tough. Surveys are notoriously time-consuming, and prospects don’t wish to waste minutes (and generally even seconds) finishing them—even when essential for you to enhance your services.

Fortunately, there’s a much less tedious work-around. 

Instead of sending your recipients a hyperlink to go and full a survey in your web site or one other software, add your whole survey to your email. This is (you guessed it) an email survey.

Below, we’ll present you just a few finest practices to extend your opens, response charges, and the general high quality of your email surveys. First, let’s get on the identical web page about what an email survey is.

What are email surveys?

Any time you ask your prospects a query in an email, it could possibly be thought of an email survey. 

However, after we say email survey, we’re considering of a extra tech-savvy answer that allows you to embed survey questions in your email’s HTML code. When a consumer clicks a hyperlinked reply, it information the response—and you may analyze the collective leads to an email survey software or integration.

11 Best practices for sending email surveys

These finest practices will allow you to get rid of friction and enhance your email surveys. You’ll be capable of reduce the fluff and give attention to the fundamentals to extend the amount and high quality of your responses.

1. Prioritize the data you want

Focus on what you wish to get out of the survey. Do you wish to perceive buyer satisfaction or get suggestions on a brand new product? Are you interested by the standard of a checkout course of? Or do you wish to know the way prospects loved a webinar?

Once the data you need, it’s time to border the survey for simple responses. And when you may favor well-thought-out written responses, most individuals gained’t take the time to jot down their ideas (except they’ve an incentive—extra on that later). So write out questions that recipients can reply with a sure, no, or Likert scale. 

2. Keep it brief and candy

Survey fatigue is actual, particularly when customers are of their inbox with 20-plus different unread messages. That’s why it’s essential to get to the purpose and make it as simple as potential for prospects to enter their responses.

Some survey software program lets you embed a number of questions into an email, however resist the urge to go overboard. Shorter surveys can have a greater completion price, and the less questions you ask of your prospects, the happier they’ll be.

3. Use A/B assessments on surveys

Test your surveys and buttons to see which performs finest. For instance, you can attempt altering the colour of your reply buttons to impression the completion price. Then, once you discover which variations carry out the very best, ship the higher model to the majority of your recipients.

4. Optimize for cellular

Many recipients will open your email survey on their cellular gadgets, so guarantee an optimized cellular expertise the place they’ll view the survey (and the remainder of the email). Even higher, use responsive templates that’ll scale appropriately relying in your buyer’s gadget. 

5. Send on the proper time

Send your email survey on the mistaken time, and also you’ll tank your completion price. For instance, if you happen to ship the survey too early earlier than the shopper has time to expertise the product, they’ll possible ignore the email and by no means return to it. However, if you happen to ship it too late, they may have forgotten about their expertise totally.

So check sending your email at completely different occasions to nail down your sending. You may discover that your viewers tends to open and reply higher early within the morning or that they’re extra prone to end the survey in the event that they get the email after work.

6. Throttle your surveys

Avoid survey fatigue by spacing out your ship time to prospects. For instance, you don’t wish to ship them a survey for one product on Monday and one other on Tuesday. Instead, prioritize which survey you need outcomes from and provides your consumer a break from the opposite.

7. Optimize your topic strains

High email survey response charges begin with excessive open charges, and excessive open charges come from well-written topic strains. So prioritize writing topic strains that entice your recipients to open your email and take part within the survey. And don’t do any clickbait—simply write a top-notch topic line (simpler mentioned than accomplished) that pairs properly along with your preview textual content.

8. Test your sender deal with

The sender is among the most influential elements in figuring out which emails get clicked and opened. First, it must be a sender deal with that recipients will acknowledge and affiliate along with your model. For some, that’s so simple as your model’s identify or a widely known government. 

Then, check completely different addresses and names to see which works finest. You may discover that “Mike from McDonald’s” will get higher open charges than simply “McDonald’s.”

9. Incentivize responses

Answer the query, “What’s in it for me?” After all, your prospects are taking invaluable time away to reply your email survey, and generally they want a mild nudge to get them to the end line. That is likely to be so simple as an entry right into a sweepstake, or (in case your survey is time intensive) you may even give respondents credit score at your store or a free transport coupon.

10. Show that you just’re listening

Recipients don’t wish to waste their time filling out surveys that get put in a file cupboard. So present that you just learn the responses and take motion. For instance, if somebody has an excellent optimistic or destructive expertise, take into account reaching out to them personally. You may even ship a follow-up email to your respondents to allow them to know the survey outcomes and the way you’ll take motion on the insights gained. 

11. Use email advertising software program

While you should utilize a easy email service supplier like Gmail to ship email surveys, you’ll have extra management and capabilities with an entire email advertising service like Twilio SendGrid. With SendGrid, you should utilize built-in instruments so as to add email surveys to your emails, then use our sturdy software program for listing administration, automation, scheduling, and top-notch design. 

Start sending email surveys with Twilio SendGrid

Want an email answer to ship your email surveys (and virtually another email marketing campaign) at scale? Trust Twilio SendGrid to get the job accomplished. We make it simple to combine your instruments, get arrange, and ship very quickly.

Sign up for a free account (no bank card required—the actual type of free) and see for your self.

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